Independent financial advisors in San Diego, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might seek an independent financial advisor in San Diego if you want advice free from firm product pressures. The main risk is working with someone who claims independence but is influenced by hidden affiliations or incentives.
- Clear independence definition. Confirm how the advisor defines their independence and what products or firms they avoid.
- Fee structure transparency. Ask how they charge and whether their fees align with your interests, not firm sales goals.
- Local tax knowledge. San Diego advisors should understand California's high income taxes and Proposition 13's impact on property taxes.
- Experience with diverse clients. Independent advisors often serve varied client types; check how they tailor advice to your financial situation.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Sanford F
Series 66, Series 65
San Diego, CA
integrity Advisory Solutions
Sanford Fisch offers independent financial advice in San Diego with 17 years of experience and expertise in private and alternative investments as well as concentrated stock management. His firm, Integrity Advisory Solutions, serves diverse clients including trusts and corporate retirement plans, providing flat-fee financial planning and retirement consulting, which may appeal to those seeking transparent fee structures and specialized investment strategies.
Experience: 17 years
Avg account: $449,171
-
John S
CFP®, Series 66
San Diego, CA
Pacific Capital Associates
John Simon offers independent financial advice in San Diego with 26 years of experience and CFP® certification, specializing in both active and passive portfolio management including options strategies. His firm, Pacific Capital Associates, uses a valuation-driven, value investing approach with global diversification and emphasizes cost control through low-cost index ETFs, serving high-net-worth clients with transparent flat and hourly fee structures.
Experience: 26 years
Avg account: $513,126
-
Mary L
Series 63
San Diego, CA
Centurion Counsel Inc
Mary Limoges brings 44 years of experience as an independent financial advisor in San Diego, specializing in passive/index and ESG investing, which suits clients seeking low-cost, sustainable strategies. Her firm, Centurion Counsel Inc, manages $58.5 million with a 0.60% AUM fee, offering a discretionary wrap-fee program that uses Modern Portfolio Theory to tailor diversified portfolios, distinguishing her from advisors with less specialized investment approaches.
Experience: 44 years
Avg account: $1,103,028
-
Michael E
Series 65
San Diego, CA
Srs Wealth Mangement
Michael Elizondo offers independent financial advice in San Diego with a flat-fee structure ranging from $1,200 to $5,000, which may appeal to clients seeking transparent costs. His expertise includes retirement and income planning, Social Security optimization, and Roth conversion strategies, supported by his Series 65 designation and experience with SRS Wealth Management's educational services and third-party money manager referrals.
Experience: 1 year
-
John M
Series 63, Series 66
San Diego, CA
Sound Income Strategies, LLC
John McCartin offers independent financial advice in San Diego with 24 years of experience, specializing in income planning, annuities, and retirement plans for business owners. His firm manages $4 billion in assets and provides a customized investment approach focusing on fixed-income and equity analysis, with flexible flat-fee and hourly financial planning options, distinguishing him from other local advisors.
Experience: 25 years
Avg account: $168,290
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in San Diego, CA
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")