Large-firm, private / alternative investments financial advisors in San Diego, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're considering private or alternative investments, you likely want to diversify beyond traditional stocks and bonds. A common mistake is underestimating the complexity and risks involved, which can lead to unexpected losses or liquidity issues.
- Firm resources matter. Large firms often have dedicated teams and research for alternative assets, which can provide deeper insights and access.
- Risk assessment approach. Ask how they evaluate illiquidity and valuation challenges unique to private investments.
- Tax implications. Confirm they understand local tax nuances, like California's high income taxes and Proposition 13's property tax limits, to optimize your strategy.
- Portfolio integration. See how they balance alternatives with your broader financial goals and existing investments.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Vernon E
CFP®
San Diego, CA
Focus Partners Wealth, LLC
Vernon Eberly specializes in private and alternative investments within a large firm setting in San Diego, leveraging a long-term investment approach that blends active and passive strategies. His CFP® certification, focus on high-net-worth clients, and flat-fee structure distinguish him from others, while his experience with business exit strategies and retirement plans adds valuable adjacent expertise for established professionals.
Experience: 6 years
Avg account: $2,557,933
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Megan G
Series 63, Series 66
San Diego, CA
Charles Schwab
Megan Gunn's 21 years of experience at Charles Schwab in San Diego equip her to navigate private and alternative investments with a focus on multi-state taxation and real estate investing. Her firm’s large-scale resources and a 0.80% annual AUM fee support high-net-worth clients seeking integrated portfolio strategies and comprehensive research-backed advice.
Experience: 21 years
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John L
CFP®, CFA®, Series 63, Series 66
San Diego, CA
Independent Financial Group, LLC
John Lord's 26 years of experience and dual CFP® and CFA® credentials equip him to navigate the complexities of private and alternative investments within a large firm setting. His firm, Independent Financial Group, LLC, offers diverse services including brokerage and portfolio management, with flexible fee structures such as flat fees and AUM-based fees, catering to a range of clients including business owners and executives in San Diego.
Experience: 27 years
Avg account: $474,424
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Schane G
CFP®, Series 63, Series 65
San Diego, CA
Mercer Global Advisors Inc.
Schane Goheen at Mercer Global Advisors in San Diego offers expertise in private and alternative investments, supported by 15 years of experience and CFP® certification. His firm, a large advisory with a flat-fee structure, emphasizes globally diversified portfolios using Modern Portfolio Theory, catering to high-net-worth clients and business owners, which may provide a comprehensive approach to managing complex alternative assets.
Experience: 15 years
Avg account: $2,214,259
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Gabriel A
CFP®, Series 66
San Diego, CA
Creative Planning
Gabriel Adams specializes in private and alternative investments within a large firm setting in San Diego, leveraging 10 years of experience and CFP® certification to navigate complex asset classes. His firm, Creative Planning, emphasizes a financial planning–led approach with low-cost indexing and tax-loss harvesting, catering to high-net-worth clients with flexible flat-fee structures and expertise in retirement plans and ESG investing.
Experience: 11 years
Avg account: $2,113,277
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