CFP®-certified, life insurance needs analysis financial advisors in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you’re considering life insurance to protect your family or business, you need an advisor who understands how much coverage truly fits your situation. The biggest mistake is buying too much or too little insurance, which can leave you overpaying or underprotected.
- Income and asset analysis. Look for advisors who assess your full financial picture, including income, debts, and assets, to recommend the right coverage amount.
- Policy type guidance. Confirm they explain differences between term and permanent life insurance and why one suits your needs better.
- Cost versus benefit balance. Ask how they help you weigh premiums against coverage benefits to avoid unnecessary expenses.
- Integration with overall plan. Ensure they consider how life insurance fits with your estate, tax, and retirement plans, especially in a high-tax state like California.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Alicia I
CFP®, Series 66
Oakland, CA
Financially Healthy, LLC
Alicia Ivancovich is a CFP® professional with 26 years of experience, specializing in life insurance needs analysis and integrating coverage with retirement and estate planning. Operating Financially Healthy, LLC in Oakland, she offers flat-fee financial planning and manages $57 million for about 60 clients, blending passive and active investment strategies for individualized oversight.
Experience: 27 years
Avg account: $950,000
-
Frank B
CFP®, Series 63
Novato, CA
Alders Financial Solutions
Frank Bruno's 37 years of experience and CFP® certification equip him to analyze life insurance needs thoroughly, balancing coverage with cost. Operating Alders Financial Solutions in Novato, he offers flat-fee planning and serves diverse clients through LPL Financial, distinguishing him with a broad advisory approach and a seasoned perspective compared to others in San Francisco.
Experience: 37 years
-
Mark P
CFP®, Series 63, Series 65
San Ramon, CA
California Financial Advisors
Mark Pitre offers expertise in life insurance needs analysis with 36 years of experience and CFP® certification, serving high-net-worth clients from San Ramon, CA. His firm, California Financial Advisors, provides comprehensive financial planning including asset allocation and mutual fund analysis, with fees based on assets under management or hourly consulting, distinguishing him from advisors focused solely on insurance.
Experience: 37 years
Avg account: $1,487,673
-
Erik D
CFP®, Series 63
Redwood City, CA
Navigation Group LLC
Erik Davis offers expertise in life insurance needs analysis with 33 years of experience and CFP® certification, serving high-net-worth clients from Redwood City, CA. His firm, Navigation Group LLC, provides comprehensive wealth planning and discretionary investment management, blending passive and active strategies while integrating tax and estate planning, which may appeal to clients seeking a strategic, fee-flexible advisor near San Francisco.
Experience: 33 years
Avg account: $2,818,956
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in San Francisco, CA
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)