Large-firm, startup equity planning financial advisors in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have startup equity that could vest or be exercised soon, you need an advisor who understands the timing and tax implications unique to these assets. Without this expertise, you might miss opportunities to minimize taxes or mismanage your equity's role in your overall financial plan. Large-firm advisors often have access to broader resources and specialized teams that can support complex equity scenarios.
- Equity event timing. Ask how they plan around vesting schedules, exercise windows, and potential liquidity events to optimize your financial outcomes.
- Tax impact analysis. Confirm they evaluate both federal and California state taxes, including how Proposition 13 might affect your property tax if you’re a homeowner.
- Integration with cash flow. Look for advisors who consider how exercising or selling equity fits with your income needs and other financial goals.
- Experience with startup dynamics. Ensure they understand startup-specific risks and opportunities, not just general investment advice.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Akintayo O
Series 63, Series 65
Oakland, CA
Fidelity
Akintayo Ogundiya specializes in startup equity planning and liquidity event planning, making him well-equipped to handle the timing and tax complexities of startup equity in the San Francisco area. As a Vice President at Fidelity, a large firm, he brings 18 years of industry experience and a focus on integrating workplace benefits and equity compensation into comprehensive financial plans, distinguishing him from advisors with less firm support or narrower expertise.
Experience: 19 years
Avg account: $234,793
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Ben F
Series 66
San Francisco, CA
Merrill
Ben Fort specializes in startup equity planning within a large-firm setting in San Francisco, leveraging 28 years of experience and a strong focus on executive compensation and liquidity event planning. His leadership of an 11-person team managing $3.8 billion in assets and a 99% client retention rate distinguishes him from peers, alongside his CFP and CIMA designations and a fee structure of 1.10% AUM for managed strategies under $2 million.
Experience: 28 years
Avg account: $860,085
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Kelly C
CFP®, Series 63, Series 66
South San Francisco, CA
Edward Jones
Kelly Cunningham's 24 years of experience and CFP® certification equip her to navigate the complexities of startup equity planning, especially within a large firm like Edward Jones that offers extensive resources and investment solutions. Located in South San Francisco, she also brings expertise in executive compensation and business ownership considerations, providing a broader perspective compared to advisors focused solely on equity events.
Experience: 24 years
Avg account: $246,728
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