Top startup equity planning financial advisors in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have startup equity, like stock options or shares, coming your way, you need an advisor who understands how to plan around these assets. A common mistake is treating startup equity like regular investments, which can lead to missed tax savings or poor timing decisions.
- Equity type expertise. Confirm they know the difference between options, restricted stock units, and other equity forms, as each has unique tax and exercise rules.
- Tax impact awareness. Ask how they help manage tax events triggered by equity exercises or sales, especially in California's high-income tax environment.
- Exit strategy planning. See if they consider your company's growth and potential liquidity events to time equity decisions effectively.
- Integration with overall finances. Ensure they factor your startup equity into your broader financial goals, not just as isolated assets.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Juan P
Series 66
San Francisco, CA
Optimo Capital
Juan Polanco specializes in startup equity planning in San Francisco, leveraging 11 years of experience and a Series 66 designation to advise founders and executives on managing stock options and equity. His firm, Optimo Capital, offers flexible flat-fee and project-based pricing with no account minimums, combining macroeconomic analysis and security research, which distinguishes him from advisors with more traditional fee structures or less startup-focused expertise.
Experience: 11 years
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Akintayo O
Series 63, Series 65
Oakland, CA
Fidelity
Akintayo Ogundiya specializes in startup equity planning and liquidity event planning, with 18 years of industry experience and a focus on equity recipients like RSUs and stock options. Based in nearby Oakland and affiliated with Fidelity, a large firm, he integrates workplace benefits and equity compensation into comprehensive financial plans, distinguishing him from advisors with less firm support or narrower expertise.
Experience: 18 years
Avg account: $234,793
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Ben F
Series 66
San Francisco, CA
Merrill
Ben Fort specializes in startup equity planning in San Francisco, leveraging 28 years of experience and expertise in executive compensation and liquidity event planning. As a seasoned advisor at Merrill, he manages a large team and $3.8 billion in assets, focusing on mid-career professionals and high earners, with a fee of 1.10% for managed strategies under $2 million, distinguishing him from smaller firms.
Experience: 28 years
Avg account: $860,085
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Kelly C
CFP®, Series 63, Series 66
South San Francisco, CA
Edward Jones
Kelly Cunningham's 24 years of experience and CFP® certification equip her to navigate the complexities of startup equity planning, including executive compensation and business succession. Based in South San Francisco with Edward Jones, a large full-service firm, she offers a broad range of investment solutions and serves both individual and institutional clients, differentiating her through extensive resources and a comprehensive advisory approach.
Experience: 24 years
Avg account: $246,728
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