Independent, college savings (529s, UTMA, etc.) financial advisors in San Marcos, TX
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're planning for college expenses, you want an advisor who understands how to balance saving goals with your overall financial picture. Without this focus, it's easy to overlook how college savings accounts interact with taxes and financial aid.
- Account type guidance. Confirm they explain differences between 529 plans and UTMA accounts, including tax benefits and control over funds.
- Tax impact awareness. Since Texas has no state income tax, ask how they factor in federal taxes and property taxes when planning your savings.
- Financial aid strategy. Check if they consider how your savings might affect eligibility for need-based aid and how to optimize that.
- Independent advice. Being independent means they can recommend a range of savings vehicles without firm product constraints.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Brian C
CFP®, Series 63, Series 65
New Braunfels, TX
Astoria Strategic Wealth, Inc.
Brian Cox offers expertise in college savings plans, including 529s and UTMA accounts, with a focus on tax-aware planning and financial aid strategies suitable for families near San Marcos, TX. His independent, flat-fee advisory model and experience serving high-net-worth clients distinguish him from others, supported by 14 years in the industry and a diversified investment approach using mutual funds and ETFs.
Experience: 14 years
Avg account: $2,724,080
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Caleb B
Series 65
New Braunfels, TX
Sather Financial Group, Inc.
Caleb Bronnenberg specializes in college savings plans including 529s and UTMA accounts, offering independent advice from San Marcos, TX. His firm, Sather Financial Group, manages $1.94 billion with a value-oriented investment approach and serves high-net-worth clients, providing flat-fee and hourly financial planning options, which may suit those seeking tailored, fee-transparent guidance.
Experience: 5 years
Avg account: $3,747,559
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Zach B
CFP®
Kyle, TX
Barton Financial Group LLC
Zach Barton specializes in college savings plans like 529s and UTMA accounts, offering independent advice tailored to Texas residents, which is crucial given the state's tax environment. With 12 years of experience and a CFP® certification, he serves professionals including attorneys and doctors, providing flexible fee options and a local presence in Kyle, TX, distinguishing him from other advisors in the San Marcos area.
Experience: 13 years
Avg account: $384,521
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Kenneth O
Series 66
New Braunfels, TX
Olson Wealth Management
Kenneth Olson specializes in college savings strategies including 529 plans and UTMA accounts, with 13 years of experience and an independent approach that allows flexible recommendations. Based in nearby New Braunfels, TX, he offers a fee structure of 1.25% AUM or $150 hourly, focusing on long-term ETF investing and serving individuals and high-net-worth clients, which may suit those seeking tailored, tax-aware college savings planning.
Experience: 13 years
Avg account: $274,457
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Robert B
Series 65
Lockhart, TX
Brownsboro Financial
Robert Brown IV specializes in college savings strategies, including 529 plans and UTMA accounts, with nine years of experience and a Series 65 designation. Operating independently from Lockhart, TX, he offers flat-fee financial planning and employs a passive investment approach using index funds and ETFs, which may appeal to clients seeking cost-effective, tailored guidance near San Marcos.
Experience: 10 years
Avg account: $375,281
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