CFP®-certified, business ownership considerations financial advisors in Santa Clara, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you own a business or are planning to start one, you need an advisor who understands how your business decisions affect your personal finances and taxes. A common mistake is treating business and personal finances separately, which can lead to missed tax benefits or cash flow issues. CFP® certification means these advisors have formal training in financial planning, including business-related matters.
- Integrated financial view. Look for advisors who consider your business income, expenses, and growth plans alongside your personal financial goals.
- Tax impact awareness. Confirm they understand how California's high income taxes and Proposition 13 property tax limits affect your business and personal tax strategies.
- Succession and exit planning. Ask how they help plan for selling or passing on your business to protect your financial future.
- Cash flow management. Ensure they address how your business cash flow supports your lifestyle and investment needs.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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William P
CFP®, Series 66
Redwood City, CA
FocusYou
William Pitney, a CFP® with 23 years of experience, specializes in business ownership considerations and college savings, offering integrated financial planning from his Redwood City office near Santa Clara. His firm, FocusYou, uses a passive, asset-allocation approach and provides flat-fee financial planning ranging from $4,000 to $15,000, distinguishing him with comprehensive services including insurance solutions and independent advisory status.
Experience: 23 years
Avg account: $844,803
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Gitanjali K
CFP®
Pleasanton, CA
Worthique
Gitanjali Kumar is equipped to address business ownership considerations with a CFP® certification and expertise in cash flow management and retirement income strategy, supporting integrated financial planning for business owners. Located near Santa Clara in Pleasanton, CA, she offers a flat-fee structure and focuses on high-net-worth Gen X clients, particularly women and immigrants, blending technical skill with empathetic, personalized guidance.
Experience: 2 years
Avg account: $252,763
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Todd B
CFP®, Series 66
Cupertino, CA
Edward Jones
Todd Bergstrom's 16 years of experience and CFP® certification equip him to address business ownership considerations effectively, especially for clients in the Santa Clara area. Operating from Edward Jones, a large full-service firm, he offers a comprehensive approach including liquidity event planning and retirement income strategy, with a fee structure up to 1.35% annually, distinguishing him from advisors at smaller firms or with narrower specialties.
Experience: 17 years
Avg account: $246,728
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Wayne P
CFP®, ChFC®, Series 63, Series 66
San Jose, CA
Thrivent Investment Management
Wayne Peterson's 42 years of experience and CFP® certification equip him to address business ownership considerations effectively, especially in the Santa Clara area. Affiliated with Thrivent Investment Management, a large firm offering dedicated planning and managed-account services, he combines deep expertise with a goal-based financial planning approach, distinguishing him from advisors at smaller firms or with less comprehensive service platforms.
Experience: 43 years
Avg account: $162,801
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Charles S
CFP®, Series 65
Morgan Hill, CA
EquityFTW
Charles Stermetz is a CFP® with seven years of experience, specializing in business ownership considerations and business sale tax planning, making him well-suited for business owners in the Santa Clara area. Operating independently with a flat-fee structure, he offers project-based financial planning and focuses on integrated cash flow and estate planning, differentiating him from advisors who may emphasize asset management over comprehensive business-related financial coordination.
Experience: 7 years
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