CFP®-certified, tax-loss harvesting financial advisors in Santa Clara, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have investments with losses that could offset gains, a tax-loss harvesting advisor can help you use those losses to reduce your tax bill. Without careful planning, you might miss opportunities to lower your taxes or accidentally trigger unwanted tax events. CFP® certification means these advisors have formal training in financial planning, including tax strategies.
- Loss identification strategy. Ask how they spot which investments to sell for tax benefits without hurting your overall portfolio.
- Wash sale awareness. Confirm they understand rules that prevent claiming losses if you buy the same security too soon after selling.
- State tax impact. Since California has high income taxes, check how they factor state rules into harvesting decisions.
- Long-term planning. Tax-loss harvesting works best when integrated with your broader investment and tax goals, not as a one-time fix.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Dana S
CFP®, Series 63, Series 66
San Jose, CA
LPL Enterprise
Dana Seto Chun's 24 years of experience and CFP® certification equip her to effectively implement tax-loss harvesting strategies tailored to clients in the Santa Clara area. Affiliated with LPL Enterprise, a large firm offering diverse services including financial planning and model portfolios, she provides flat-fee and hourly options, catering to self-employed individuals and business owners seeking comprehensive retirement and tax planning.
Experience: 24 years
Avg account: $239,757
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Reuben C
CFP®, Series 63
San Jose, CA
M HOLDINGS SECURITIES, Inc.
Reuben Chen's 36 years of experience and CFP® certification equip him to effectively implement tax-loss harvesting strategies tailored to clients in the Santa Clara area. His affiliation with M Holdings Securities, Inc. provides access to diverse investment platforms and services, while his flat-fee and negotiable pricing options offer flexibility compared to other advisors in the region.
Experience: 37 years
Avg account: $693,844
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Robert C
CFP®, Series 63, Series 66
Santa Clara, CA
Robert Baird & Co.
Robert Choy's 25 years of experience and CFP® certification equip him to effectively implement tax-loss harvesting strategies in Santa Clara, CA, considering both federal and California state tax implications. Affiliated with the large firm Robert W. Baird & Co., he offers flat-fee and hourly consulting options, serving a diverse client base including individuals and institutions, which may provide more flexible and comprehensive planning compared to smaller firms.
Experience: 25 years
Avg account: $713,008
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Mark P
CFP®, Series 63, Series 65
Santa Clara, CA
Edelman Financial Engines
Mark Palmer's 28 years of experience and CFP® certification equip him to handle tax-loss harvesting effectively in Santa Clara, CA, especially within Edelman Financial Engines' technology-driven approach to retirement and taxable accounts. His flat-fee structure and expertise in concentrated stock management and retirement income strategy distinguish him from others, offering a blend of personalized planning and large-firm resources.
Experience: 29 years
Avg account: $375,508
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Ronald G
CFP®, Series 65
San Jose, CA
Falcon Wealth Planning, LLC
Ronald Guay, based near Santa Clara in San Jose, specializes in tax-loss harvesting and holds CFP® certification, ensuring formal training in tax strategies. His firm, Falcon Wealth Planning, serves high-net-worth individuals and offers a Family Office program for clients with $5 million or more, differentiating him with tailored portfolio management and a flat-fee structure starting at $5,000 annually.
Experience: 9 years
Avg account: $1,213,826
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