Top ESG / Sustainable investing financial advisors in Santa Cruz, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want your investments to reflect your values, such as environmental care or social responsibility, an ESG advisor can help you align your portfolio accordingly. Without a clear understanding of sustainable investing, you might end up with holdings that don’t truly match your goals or values.
- Impact measurement approach. Ask how they evaluate the real-world effects of your investments, beyond just labels or marketing claims.
- Tax-aware planning. California’s high income taxes and property tax limits can affect your sustainable investment returns; check how they factor this into your strategy.
- Portfolio integration. Confirm whether they blend ESG criteria with your overall financial goals, rather than treating it as a separate add-on.
- Firm resources. Inquire about the tools and research their firm uses to stay current on ESG trends and risks.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Mercy T
Series 63, Series 65
Santa Cruz, CA
FullGuards Financial
Mercy Tanudjojo's 27 years of experience and expertise in ESG and sustainable investing make her well-suited for clients in Santa Cruz seeking to align investments with their values. At FullGuards Financial, she offers flat-fee financial planning and integrates Modern Portfolio Theory with fundamental and technical analysis, providing flexible investment approaches for individuals and nonprofits.
Experience: 28 years
Avg account: $492,407
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Michael J
Series 63, Series 65
Soquel, CA
Lincoln Investment
Michael Jordan specializes in ESG and sustainable investing, integrating tax-loss harvesting and active portfolio management to align investments with environmental and social values. Based in Soquel, CA, he brings 31 years of experience at Capital Analysts, a large firm offering customized portfolios and managed programs with a competitive 0.15% AUM fee or $200 minimum annually, serving a diverse client base including high-net-worth and institutional clients.
Experience: 31 years
Avg account: $157,266
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Elizabeth F
Series 65
Santa Cruz, CA
Legacy Wealth Advisors, LLC
Elizabeth Flores specializes in ESG and sustainable investing in Santa Cruz, leveraging 23 years of experience and a Series 65 license to integrate environmental and social values into wealth management. Her firm offers multi-family office services with a focus on macroeconomic analysis, tax, and real estate advisory, charging flat fees starting at $2,500, which may appeal to high-net-worth clients seeking comprehensive, customized portfolios.
Experience: 23 years
Avg account: $2,812,846
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Melissa S
Series 66
Capitola, CA
Edward Jones
Melissa Sterling's expertise in ESG and sustainable investing, combined with her eight years of experience and Series 66 designation, equips her to align investments with environmental and social values. Working at Edward Jones, a large firm managing over $1 trillion in assets, she offers a comprehensive approach with a program fee up to 1.35% annually, serving diverse clients including retirees and business owners near Santa Cruz.
Experience: 9 years
Avg account: $246,728
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Susan L
CFP®, Series 65
Santa Cruz, CA
Wynn Capital Management, LLC
Susan Landry specializes in ESG and sustainable investing in Santa Cruz, leveraging Wynn Capital Management's research-based approach with diversified global portfolios and institutional fund options. Her CFP® certification and experience serving high-net-worth clients with discretionary wealth management distinguish her from others, alongside her background in journalism which may enhance her communication and client understanding.
Experience: 5 years
Avg account: $1,146,196
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