Seasoned, ESG / Sustainable investing financial advisors in Santa Cruz, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want your investments to reflect your values, such as environmental or social responsibility, you need an advisor who understands ESG (environmental, social, and governance) factors deeply. Without this expertise, you might end up with portfolios that claim to be sustainable but don't align with your priorities or risk tolerance. Seasoned advisors bring decades of experience navigating the nuances of sustainable investing, helping you balance impact with financial goals.
- ESG integration approach. Ask how they incorporate ESG criteria into investment selection beyond surface-level screening.
- Impact measurement. Confirm how they track and report the social or environmental outcomes of your investments.
- Risk and return balance. Ensure they can explain how sustainable choices affect portfolio performance and volatility.
- Local market knowledge. In Santa Cruz, understanding California's tax environment and Proposition 13's property tax limits can influence your investment strategy.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Mercy T
Series 63, Series 65
Santa Cruz, CA
FullGuards Financial
Mercy Tanudjojo brings 27 years of experience in ESG and sustainable investing, offering flat-fee financial planning and a 1.20% AUM fee structure in Santa Cruz, CA. Her firm, FullGuards Financial, serves individuals and nonprofits with investment strategies grounded in Modern Portfolio Theory and diverse analytical methods, providing flexibility in risk profiles and discretionary management options.
Experience: 28 years
Avg account: $492,407
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Michael J
Series 63, Series 65
Soquel, CA
Lincoln Investment
Michael Jordan's 31 years of experience and expertise in ESG and sustainable investing make him well-equipped to address the nuances of socially responsible portfolios in Santa Cruz. His affiliation with Capital Analysts, a large firm offering customized portfolios and a low 0.15% AUM fee, distinguishes him by combining deep ESG integration with broad client services and active portfolio management.
Experience: 31 years
Avg account: $157,266
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Thomas W
Series 66
Santa Cruz, CA
Wynn Capital Management, LLC
Thomas Wynn offers seasoned expertise in ESG and sustainable investing with 23 years of experience in Santa Cruz, CA, leading Wynn Capital Management since 2002. His firm emphasizes diversified global portfolios using low-cost funds and customizable strategies, including socially responsible mandates and options, serving high-net-worth clients with a 1.40% AUM fee and hourly planning rates, distinguishing him through a blend of local insight and advanced investment approaches.
Experience: 24 years
Avg account: $1,146,196
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Elizabeth F
Series 65
Santa Cruz, CA
Legacy Wealth Advisors, LLC
Elizabeth Flores offers seasoned expertise in ESG and sustainable investing, supported by 23 years in the industry and a Series 65 license. Operating in Santa Cruz with Legacy Wealth Advisors, she provides flat-fee financial planning and integrates tax and real estate advisory services, distinguishing her through a comprehensive, multi-family office approach tailored for high-net-worth clients.
Experience: 23 years
Avg account: $2,812,846
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Cheryl R
ChFC®, Series 66
Scottsdale, AZ
Edward Jones
Cheryl Rebottaro's 21 years of experience and focus on ESG and sustainable investing make her well-equipped to address the nuances of socially responsible portfolios in the Santa Cruz area. Affiliated with Edward Jones, a large firm serving over four million clients, she offers a comprehensive wealth management approach with a program fee up to 1.35% annually, catering to diverse client types including executives and retirees.
Experience: 22 years
Avg account: $246,728
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