Large-firm, tax-loss harvesting financial advisors in Santa Cruz, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have investments with losses that could offset gains, a tax-loss harvesting advisor can help you use those losses to reduce your tax bill. Without careful planning, you might miss opportunities to lower your taxes or accidentally trigger unwanted tax events. Large-firm advisors often have access to extensive resources and teams that can support complex tax strategies.
- Loss identification process. Ask how they spot and track losses across your portfolio to maximize tax benefits.
- Wash sale rules expertise. Confirm they understand the IRS rules that prevent claiming losses on repurchased securities within 30 days.
- Coordination with your tax situation. Ensure they consider your overall income and tax bracket when recommending harvesting moves.
- Integration with investment goals. Check how they balance tax strategies with your long-term investment plan, not just tax savings alone.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Robert M
Series 66
Scotts Valley, CA
Cetera
Robert Mason Jr. specializes in tax-loss harvesting within a large firm setting, leveraging 18 years of experience and a Series 66 designation to support clients in Santa Cruz and nearby Scotts Valley. His firm, Cetera, offers a broad advisory platform with flat-fee and AUM-based pricing, serving diverse clients including high earners and those approaching retirement, which may provide more tailored strategies compared to other advisors.
Experience: 19 years
Avg account: $306,089
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David B
Series 63, Series 66
Capitola, CA
Merrill
David Briones at Merrill in Capitola offers tax-loss harvesting expertise within a large-firm setting, supported by his Series 63 and 66 credentials and three years of experience. Merrill's broad client services and integration with Bank of America affiliates provide access to managed accounts and discretionary portfolio management, differentiating him from advisors with narrower firm resources or less comprehensive investment platforms.
Experience: 4 years
Avg account: $860,085
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John A
Series 63, Series 65
Santa Cruz, CA
LPL Financial
John Anzaldua offers tax-loss harvesting expertise within a large firm setting in Santa Cruz, leveraging 33 years of experience and Series 63 and 65 licenses. His firm, LPL Financial, supports diverse clients with in-house research and customizable portfolios, and he provides flat-fee financial planning, distinguishing him from advisors who may charge hourly or lack large-firm resources.
Experience: 33 years
Avg account: $399,489
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Michael J
Series 63, Series 65
Soquel, CA
Lincoln Investment
Michael Jordan's expertise in tax-loss harvesting and active portfolio management at Capital Analysts, a large firm, equips him to effectively identify and utilize investment losses to reduce tax liabilities. With 31 years of experience and a fee structure of 0.15% AUM or $200 minimum annually, he serves a diverse client base from Soquel, CA, offering customized portfolios that balance tax strategies with long-term investment goals.
Experience: 31 years
Avg account: $157,266
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Ryan B
Series 66
Capitola, CA
Edward Jones
Ryan Bennett specializes in tax-loss harvesting within a large firm setting, leveraging Edward Jones' extensive resources and nationwide network to support complex tax strategies. With 13 years of experience and a Series 66 designation, he serves clients including retirees and business owners, offering a fee structure up to 1.35% annually and integrating tax-efficient strategies with wealth management goals.
Experience: 13 years
Avg account: $246,728
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