Flat-fee financial advisors working with HENRYs (high earners, not rich yet) in Santa Rosa, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, managing your finances carefully now can set you up for long-term success. Without focused planning, it's easy to overlook how taxes and expenses can erode your savings before you reach financial independence. Flat-fee advisors charge a set price, so you know what you'll pay upfront without surprises.
- Tax impact awareness. Ask how they help you navigate California's high income taxes and the benefits of Proposition 13 for property tax limits.
- Cash flow management. Confirm they consider your current expenses and savings goals to avoid shortfalls that delay wealth building.
- Investment pacing. Look for guidance on balancing growth opportunities with risk appropriate for your stage as a high earner not yet rich.
- Fee transparency. Understand how their flat-fee structure aligns with your financial planning needs without hidden costs.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Michael O
Series 63, Series 65, Series 66
Santa Rosa, CA
Compound Planning, Inc.
Michael Oconnor specializes in serving high earners not yet rich in Santa Rosa, offering flat-fee financial planning projects ranging from $500 to $10,000. With 21 years of experience and expertise in tax-loss harvesting and retirement plans for business owners, he provides tailored strategies that consider California's tax environment. His firm, Compound Planning, manages $4.3 billion in assets and offers customizable portfolio management, distinguishing him from other advisors in the area.
Experience: 21 years
Avg account: $262,119
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Stacy W
Series 63, Series 65, Series 66
St Helena, CA
Wealth Enhancement Advisory Services, LLC
Stacy Wells specializes in serving HENRY clients with flat-fee financial planning through Wealth Enhancement Advisory Services, LLC, a large SEC-registered firm known for combining passive and active investment strategies. With 14 years of experience and credentials including Series 63, 65, and 66, she offers transparent flat fees ranging from $250 to $50,000, differentiating her from advisors with purely asset-based fees or smaller firm resources.
Experience: 15 years
Avg account: $1,378,035
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Simon W
CFP®, Series 66
Santa Rosa, CA
Trek Financial
Simon Wheatley specializes in serving high earners not yet rich in Santa Rosa, offering flat-fee financial planning with fixed fees ranging from $100 to $50,000. His 13 years of experience and CFP® certification support his expertise in tax-loss harvesting and passive investing, while his firm's quantitative, ETF-based approach and options strategies provide a distinctive blend of active and tactical portfolio management.
Experience: 14 years
Avg account: $537,789
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Richard O
Series 63, Series 65
Santa Rosa, CA
Cetera
Richard Ogg specializes in serving HENRY clients in Santa Rosa, offering flat-fee financial planning tailored to high earners not yet rich. With 17 years of experience and expertise in tax-loss harvesting and retirement plans for business owners, he combines personalized strategies with Cetera's large-firm resources, providing access to diverse investment programs and institutional capabilities that differentiate him from other advisors.
Experience: 18 years
Avg account: $306,089
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