Large-firm, private / alternative investments financial advisors in South San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're considering private or alternative investments, you likely have complex assets that don't fit traditional portfolios. Without a deep understanding of these investments, advisors might overlook unique risks or liquidity challenges that can affect your financial goals. Large-firm advisors often have access to extensive resources and research, which can support thorough analysis.
- Due diligence process. Ask how they evaluate private deals and alternative assets beyond surface-level metrics.
- Liquidity management. Confirm how they plan for the often limited ability to quickly sell these investments.
- Tax implications. Discuss how they navigate high California income taxes alongside benefits like Proposition 13's property tax limits.
- Firm resources. Inquire about the support and expertise their large firm provides for complex investment strategies.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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William Thaddius L
Series 63, Series 65
San Mateo, CA
Edelman Financial Engines
William Thaddius La Rue offers expertise in private and alternative investments within a large firm setting, leveraging Edelman Financial Engines' extensive resources and technology-enabled advisory services. With 14 years of experience and credentials including Series 63 and 65, he supports diverse client types through model-based and customized portfolios, providing both advisor-led and online options, which may suit clients seeking flexible fee structures and comprehensive retirement planning.
Experience: 15 years
Avg account: $375,508
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Frank M
CFP®
Burlingame, CA
Creative Planning
Frank Marinaro's 24 years of experience and CFP® certification equip him to manage private and alternative investments effectively, especially within the large-firm environment of Creative Planning. His firm's financial planning–led approach, emphasizing low-cost indexing and tax-loss harvesting, along with negotiated flat fees and services for high-net-worth clients, distinguishes him from other advisors in South San Francisco.
Experience: 25 years
Avg account: $2,113,277
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Darren G
CFP®, Series 63, Series 65
South San Francisco, CA
Mercer Global Advisors Inc.
Darren Gee's experience with private and alternative investments at Mercer Global Advisors, a large firm, equips him to handle complex asset classes and liquidity challenges in South San Francisco. His CFP® certification, flat-fee structure, and focus on high-net-worth clients differentiate him by combining personalized service with access to extensive firm resources and a Modern Portfolio Theory-based investment approach.
Experience: 10 years
Avg account: $2,214,259
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Paulina W
CFP®, Series 66
San Bruno, CA
Charles Schwab
Paulina Wong specializes in private and alternative investments, leveraging 14 years of experience and CFP® certification to navigate complex assets and multi-state taxation. Based in San Bruno and affiliated with a large firm, she offers a 0.80% annual AUM fee and brings additional expertise in real estate investing and college savings, distinguishing her from other advisors in South San Francisco.
Experience: 14 years
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Paul L
Series 63, Series 65
San Mateo, CA
Merrill
Paul Luciano's extensive 32-year experience at Merrill Lynch, a large firm, equips him to handle complex private and alternative investments with a focus on tax minimization and liability management. His approach balances growth and risk, managing assets like endowments, and he serves entrepreneurs and venture capitalists in Silicon Valley, differentiating him with deep regional expertise and a comprehensive wealth management background.
Experience: 33 years
Avg account: $860,085
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