Top private / alternative investments financial advisors working with high-net-worth individuals in South San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have a significant portion of your wealth in private companies or alternative assets like real estate or hedge funds, you need an advisor who understands the unique risks and liquidity challenges these investments bring. Without this expertise, you might face unexpected tax consequences or miss opportunities to optimize your portfolio.
- Complex asset valuation. Ask how they determine the value of private investments, since these lack public market prices and require specialized appraisal methods.
- Liquidity planning. Confirm how they help manage cash flow when your assets can’t be quickly sold, ensuring you can meet expenses without forced sales.
- Tax strategy awareness. Private and alternative investments often have unique tax treatments; check how they integrate these into your overall tax plan.
- High-net-worth focus. These advisors understand the nuances of managing large, diverse portfolios and the estate planning considerations that come with substantial wealth.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Frank M
CFP®
Burlingame, CA
Creative Planning
Frank Marinaro specializes in private and alternative investments, serving high-net-worth clients with 24 years of experience and CFP® certification. Operating from a large firm, Creative Planning emphasizes a financial planning–led approach with low-cost indexing and tax-loss harvesting, offering flat fees and negotiated pricing for complex cases, which may suit clients seeking comprehensive strategies beyond private asset management.
Experience: 25 years
Avg account: $2,113,277
-
Darren G
CFP®, Series 63, Series 65
South San Francisco, CA
Mercer Global Advisors Inc.
Darren Gee specializes in private and alternative investments, serving high-net-worth clients in South San Francisco with a decade of experience and CFP® certification. His firm, Mercer Global Advisors, uses a Modern Portfolio Theory approach and offers flat-fee structures, differentiating him by combining expertise in complex asset management with accessible fee options and a focus on established professionals and business owners.
Experience: 10 years
Avg account: $2,214,259
-
Robert M
CFA®
South San Francisco, CA
Alpha Solutions Investment Advisors
Robert Moses Jr. specializes in private and alternative investments, making him well-suited for high-net-worth individuals in South San Francisco managing complex asset classes like real estate. With 13 years of experience and a CFA designation, he offers discretionary wealth management through Alpha Solutions Investment Advisors, combining fundamental and technical analysis with a 1.25% AUM fee and $500 hourly consulting, distinguishing him from advisors with different fee structures or investment approaches.
Experience: 13 years
Avg account: $967,996
-
Steven E
Series 63, Series 65
Burlingame, CA
Independence Square Holdings, LLC
Steven Epstein specializes in private and alternative investments, serving high-net-worth clients with a flat-fee and AUM-based fee structure. His firm, Independence Square Holdings, LLC, offers diverse investment strategies and digital tools, combining in-house management with third-party due diligence. Epstein's background as a minority investor in an AI startup adds a unique perspective compared to other advisors in the South San Francisco area.
Experience: 5 years
Avg account: $692,031
-
Kenneth S
Series 63, Series 65, Series 66
San Bruno, CA
Meristead Wealth, LLC
Kenneth Sitnick specializes in private and alternative investments, serving high-net-worth clients from San Bruno, CA, with 21 years of experience and Series 63, 65, and 66 licenses. His firm, Stansberry Asset Management, manages over $1 billion in discretionary assets using a multi-team approach that blends macro analysis and fundamental research, offering separately managed accounts and financial planning with a 1.5% annual AUM fee.
Experience: 22 years
Avg account: $1,304,519
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in South San Francisco, CA
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)