Top factor investing / smart beta financial advisors in Utah
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to improve your investment returns by focusing on specific market factors like value, momentum, or size, a factor investing advisor can help you navigate these strategies. Without a clear understanding of how these factors interact and perform over time, you might end up with a portfolio that doesn't align with your risk tolerance or goals.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your financial situation.
- Risk management approach. Confirm how they balance factor exposure to avoid unintended risks or overconcentration.
- Smart beta implementation. Understand whether they use passive index funds or active strategies to capture factor premiums.
- Performance evaluation. Inquire how they measure success beyond simple returns, including consistency and drawdown control.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Zachary N
CFP®, Series 65
Farmington, UT
Wealth Enhancement Advisory Services, LLC
Zachary Nelson specializes in factor investing and smart beta strategies, supported by his CFP® certification and six years of experience, making him well-suited for investors in Utah seeking targeted factor exposure. His affiliation with Wealth Enhancement Advisory Services, a large SEC-registered firm, provides access to a strategic blend of passive and active management, with flexible fee options including flat fees and hourly consulting, distinguishing him from advisors with narrower service models.
Experience: 7 years
Avg account: $1,378,035
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Rick J
CFA®
Saint George, UT
Evestia Financial
Rick Jaster specializes in factor investing and smart beta strategies, leveraging a rules-based, factor-focused approach at Evestia Financial, which uses automated portfolio management tailored for retail clients and trusts. His 12 years of experience and CFA® designation, combined with a 1.00% AUM fee and independent status, distinguish him by offering software-driven financial planning and proprietary model portfolios accessible online, ideal for clients seeking technology-enhanced investment solutions in Utah.
Experience: 12 years
Avg account: $529,847
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Mark Q
Series 63, Series 65
Salt Lake City, UT
Quayle Asset Management, Inc.
Mark Quayle specializes in factor investing and smart beta strategies, applying a multi-factor framework based on Fama–French dimensions to manage diversified portfolios primarily through low-cost mutual funds and ETFs. With 31 years of experience leading his independent firm in Salt Lake City, he serves both individual and institutional clients, offering fee-based portfolio management with a 1.25% AUM fee, distinguishing him through his seasoned expertise and broad client base.
Experience: 31 years
Avg account: $522,225
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Brock A
CFA®, Series 63, Series 65
Kaysville, UT
Symmetry Partners
Brock Adams specializes in factor investing and smart beta strategies, leveraging a quantitative approach rooted in Modern Portfolio Theory and multi-factor methods to manage portfolios using ETFs, mutual funds, and separately managed accounts. Based in Kaysville, UT, he brings six years of experience, holds the CFA® designation, and operates independently through Symmetry Partners, offering a 1.00% annual AUM fee and serving a diverse clientele including high earners and institutional investors.
Experience: 6 years
Avg account: $291,821
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Carson G
Series 65, Series 63
Logan, UT
Lifeworks Advisors, LLC
Carson Grover specializes in factor investing and smart beta strategies, leveraging a planning-based tranche approach combined with discretionary portfolio management to align with client goals. Based in Logan, UT, he offers flat-fee financial planning and serves a diverse clientele including high-net-worth individuals and trusts, differentiating himself with integrated tax and accounting capabilities and nine years of industry experience.
Experience: 9 years
Avg account: $506,000
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