Independent, factor investing / smart beta financial advisors in Utah
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to enhance your portfolio with factor investing or smart beta strategies, you likely want to capture specific market drivers like value, momentum, or quality without relying solely on traditional market-cap-weighted indexes. A common pitfall is working with an advisor who treats these strategies as simple index tweaks rather than distinct approaches requiring careful factor selection and risk management. Independent advisors here operate without ties to larger firms, which can mean more flexibility in choosing factor models that fit your goals.
- Factor selection expertise. Ask how they identify and weigh factors to align with your risk tolerance and investment horizon.
- Risk management approach. Confirm how they monitor factor exposures to avoid unintended concentration or style drift.
- Portfolio integration. Understand how they combine factor strategies with your existing holdings to enhance diversification and returns.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Rick J
CFA®
Saint George, UT
Evestia Financial
Rick Jaster specializes in factor investing and smart beta strategies, leveraging his CFA® designation and 12 years of industry experience to manage risk and factor exposures effectively. Operating independently through Evestia Financial, he employs a rules-based, software-driven approach that integrates automated portfolio management, distinguishing him from advisors relying on traditional methods or larger firm constraints.
Experience: 12 years
Avg account: $529,847
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Mark Q
Series 63, Series 65
Salt Lake City, UT
Quayle Asset Management, Inc.
Mark Quayle specializes in factor investing and smart beta strategies, applying a multi-factor framework based on Fama–French dimensions to manage risk and enhance diversification. With 31 years of experience leading his independent firm in Salt Lake City, he serves both individual and institutional clients, charging a 1.25% AUM fee, which may differ from other advisors in the region.
Experience: 31 years
Avg account: $522,225
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Brock A
CFA®, Series 63, Series 65
Kaysville, UT
Symmetry Partners
Brock Adams specializes in factor investing and smart beta strategies, leveraging a quantitative approach rooted in Modern Portfolio Theory to manage risk and factor exposures effectively. Operating independently in Kaysville, UT, he offers a 1.00% annual AUM fee and serves diverse clients including high earners and business owners, distinguishing him with experience across model portfolios and sub-advisory roles.
Experience: 6 years
Avg account: $291,821
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Carson G
Series 65, Series 63
Logan, UT
Lifeworks Advisors, LLC
Carson Grover specializes in factor investing and smart beta strategies, applying a planning-based tranche approach that integrates tax and accounting services to manage risk and align with client goals. Based in Logan, UT, he offers flat-fee financial planning and serves mid-career professionals and business owners, differentiating himself with nine years of experience and a focus on retirement plans and business exit strategies.
Experience: 9 years
Avg account: $506,000
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Roy J
VerifiedCFP®, Series 63, Series 66
Midvale, UT
Everspire
Roy Jones specializes in factor investing and smart beta strategies, leveraging 26 years of experience and CFP® certification to tailor risk-managed portfolios in Midvale, Utah. His firm, Everspire, offers a dedicated-advisor model with tax-loss harvesting and alternative investments, charging a tiered AUM fee from 1% to 0.02%, which may suit established professionals seeking integrated, tax-aware wealth management.
Experience: 27 years
Avg account: $305,277
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