Top factor investing / smart beta financial advisors in Waukesha, WI
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to build a portfolio that leans on specific investment factors like value, momentum, or quality, you need an advisor who understands how these factors interact over time. The biggest mistake is treating factor investing as a simple formula rather than a dynamic strategy that adapts to market cycles.
- Factor selection insight. Ask how they choose which factors to emphasize and how they adjust those choices as market conditions change.
- Risk management approach. Confirm how they balance factor exposure with overall portfolio risk, especially during volatile periods.
- Integration with your goals. Make sure they explain how factor strategies fit with your broader financial objectives and timeline.
- Experience with smart beta products. Inquire about their familiarity with ETFs or funds that implement factor-based strategies and how they select among them.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Kelly L
CFP®, Series 63, Series 66
Pewaukee, WI
Wealth Enhancement Advisory Services, LLC
Kelly Lagore offers expertise in factor investing and smart beta strategies, supported by 11 years of experience and CFP® certification, making her well-suited for clients in Waukesha, WI seeking dynamic portfolio management. Affiliated with Wealth Enhancement Advisory Services, LLC, a large SEC-registered firm blending passive and active management, she provides flexible fee options including flat fees and hourly consulting, catering to baby boomers and mid-career professionals.
Experience: 11 years
Avg account: $1,378,035
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Ryan I
CFA®, Series 63
Milwaukee, WI
Significance Capital Management LLC
Ryan Isherwood applies factor investing and active portfolio management through Significance Capital Management's Enhanced Alpha Strategy, which integrates fundamental analysis, quantitative optimization, and market sentiment for large-cap equity portfolios. His independent status, CFA® credential, and experience at Calamos and Timpani Capital Management distinguish him, while his 0.60% AUM fee and focus on individual and high-net-worth clients offer a clear comparison point.
Experience: 2 years
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Carl S
CFP®, Series 66
Brookfield, WI
Associated Investment Services, Inc.
Carl Sellen specializes in factor investing and smart beta strategies, leveraging 21 years of experience and CFP® certification to manage portfolios that adapt to market cycles. Based in Brookfield, WI, he offers a fee structure between 1.42% and 1.81% and serves individual investors and small entities through Associated Investment Services, Inc., emphasizing a blend of active management and passive index investing.
Experience: 22 years
Avg account: $303,096
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Scott W
CFP®, Series 65
Pewaukee, WI
Fortress Planning Group
Scott Wellens specializes in factor investing and smart beta strategies, leveraging 14 years of experience and CFP® certification to manage portfolios that adapt to market cycles. Based in Pewaukee, WI, he offers discretionary portfolio management through Fortress Planning Group, using a consultative process and academic research to build diversified portfolios with mutual funds and ETFs, charging a 0.95% AUM fee.
Experience: 15 years
Avg account: $1,220,130
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Isaac C
Series 65
Pewaukee, WI
Shakespeare Wealth Management, LLC
Isaac Charpentier offers expertise in factor investing and smart beta strategies, supported by Shakespeare Wealth Management's focus on diversified mutual funds and ETFs with model asset-allocation portfolios. Serving high-net-worth clients independently, he provides discretionary portfolio management with quarterly performance reviews, differentiating him through a team-managed approach and a 1.5% AUM fee structure in the Pewaukee, WI area.
Experience: 1 year
Avg account: $2,047,237
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