Independent, college savings (529s, UTMA, etc.) financial advisors in Wisconsin
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Saving for college often starts when you want to make the most of tax-advantaged accounts like 529 plans or UTMA (Uniform Transfers to Minors Act) accounts. Without careful planning, you might miss how these accounts affect financial aid eligibility or how to balance savings with other goals.
- Account type guidance. Confirm how they help choose between 529s, UTMAs, or other options based on your family's financial situation and college goals.
- Financial aid impact. Ask how they model the effect of your savings on need-based aid, since some accounts count differently in aid formulas.
- Investment strategy. Look for advisors who adjust investment risk as your child approaches college age, not just set and forget.
- Coordination with other goals. Check if they consider how college savings fit with retirement planning or other priorities, especially given Wisconsin's public pension context.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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William H
Series 63, Series 65
Jackson, WI
Haese Financial Group Inc
William Haese specializes in college savings plans like 529s and UTMAs, supported by 39 years of experience and expertise in retirement and tax planning, which helps balance education funding with other financial goals. Operating independently with a flat-fee consulting model, his firm uses diversified, non-discretionary investment strategies primarily through no-load mutual funds and ETFs, distinguishing him from advisors with different fee structures or discretionary approaches.
Experience: 40 years
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Christina W
Series 63, Series 65
Appleton, WI
Winch Financial
Christina Winch specializes in college savings strategies including 529 plans and UTMA accounts, leveraging 28 years of experience to guide families in Wisconsin through tax-advantaged options and financial aid considerations. As a CFP®-certified independent advisor at Winch Financial, she offers flat-fee planning and serves both individual and high-net-worth clients, distinguishing herself with a comprehensive approach that integrates retirement and estate planning alongside college funding.
Experience: 28 years
Avg account: $665,534
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Kristy P
Series 63, Series 65
Onalaska, WI
ValMark Advisers, Inc.
Kristy Peters specializes in college savings plans like 529s and UTMAs, leveraging 24 years of experience to guide families in Wisconsin through tax-advantaged account choices and investment strategies tailored to approaching college age. As an independent advisor with ValMark Advisers, she offers flat-fee options and integrates retirement income strategy and wealth management, distinguishing her with a broad financial planning approach beyond just college funding.
Experience: 24 years
Avg account: $554,438
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Jahanguir A
Series 65, Series 66
Clayton, MO
Virtual Investment Planning LLC
Jahanguir Azodi specializes in college savings strategies including 529 plans and UTMA accounts, leveraging 27 years of experience to guide families in Wisconsin through tax-advantaged options and investment risk adjustments as college approaches. Unlike some advisors, he offers flat-fee and negotiable quarterly planning fees, combining retirement income strategy and wealth management with a long-term investment approach using mutual funds, ETFs, and individual securities.
Experience: 28 years
Avg account: $229,300
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Sophia Z
CFP®, Series 66
Shorewood, WI
Tower View Wealth Management LLC
Sophia Zundel specializes in college savings strategies including 529 plans and UTMA accounts, making her well-suited for families in Wisconsin aiming to optimize education funding. Her firm, Tower View Wealth Management, integrates wealth management with tailored financial planning, offering flat-fee and project-based pricing, and employs a bottoms-up investment approach that adjusts portfolios for tax and household factors, distinguishing her from advisors with more generic strategies.
Experience: 6 years
Avg account: $1,464,840
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