Top college savings (529s, UTMA, etc.) financial advisors working with high-net-worth individuals in Wisconsin
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're planning for your child's education and want to make the most of tax-advantaged savings like 529 plans or UTMA accounts, you need an advisor who understands how to balance growth with future tuition costs. A common mistake is focusing only on investment returns without considering how withdrawals will affect financial aid eligibility or tax consequences.
- Account type guidance. Confirm how they recommend choosing between 529 plans, UTMA accounts, or other vehicles based on your family's financial situation and goals.
- Financial aid impact. Ask how they model savings and withdrawals to minimize reductions in need-based aid.
- Tax implications. Ensure they explain the tax benefits and potential penalties tied to each college savings option.
- Investment strategy alignment. Look for advisors who adjust investment risk as your child approaches college age, not just those who chase returns.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Emily Z
Series 66
Mequon, WI
Spectrum Investment Advisors, Inc.
Emily Zimmerman specializes in college savings strategies for high-net-worth clients in Wisconsin, offering expertise in 529 plans and UTMA accounts tailored to tax implications and financial aid considerations. Her firm, Spectrum Investment Advisors, employs balanced equity and fixed-income strategies using no-load mutual funds and ETFs, and she provides flat-fee financial planning with 15 years of experience, distinguishing her from advisors focused solely on asset-based fees or narrower investment approaches.
Experience: 15 years
Avg account: $1,190,485
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Marva R
CFP®, Series 65
Madison, WI
Forvis Mazars Wealth Advisors, LLC
Marva Riley specializes in college savings plans like 529s and UTMA accounts, making her well-suited to guide high-net-worth families in Wisconsin through tax-advantaged education funding. Her firm employs a committee-driven investment approach blending active and passive strategies, and she offers flat-fee financial planning with a startup fee, differentiating her from advisors who may rely solely on asset-based fees or less integrated tax coordination.
Experience: 8 years
Avg account: $2,545,861
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Brian K
Series 63, Series 66
Middleton, WI
Canopy Wealth Management
Brian Kopp specializes in college savings strategies for high-net-worth clients in Wisconsin, offering expertise in 529 plans and UTMA accounts with 19 years of industry experience. His firm, Canopy Wealth Management, manages $1.47 billion in assets and emphasizes individualized portfolio management and quantitative tools, providing a comprehensive approach that balances tax implications and financial aid impact, distinguishing him from other advisors in the region.
Experience: 20 years
Avg account: $1,926,208
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Patricia K
CFP®, Series 63
Brookfield, WI
Review Services Inc
Patricia Kiefer specializes in college savings plans like 529s and UTMA accounts, making her well-suited for high-net-worth families in Wisconsin planning for education costs. With 34 years of experience and CFP® certification, she offers flat-fee consulting and independent advice through Review Services Inc., which emphasizes long-term buy-and-hold strategies using mutual funds and ETFs, distinguishing her from advisors focused solely on investment returns.
Experience: 35 years
Avg account: $1,314,190
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Michael E
CFP®, Series 63
Milwaukee, WI
Diversified Management Inc
Michael Egan specializes in college savings strategies for high-net-worth clients in Wisconsin, offering expertise in 529 plans and UTMA accounts with 22 years of experience. His firm, Diversified Management Inc, emphasizes asset allocation and fundamental analysis, managing assets on a discretionary, fee-only basis with a 1.25% AUM fee. Compared to others, Egan's approach integrates tax planning and diversified mutual fund portfolios, supported by a seasoned six-advisor team in Milwaukee.
Experience: 22 years
Avg account: $5,157,330
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