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BFC PLANNING, Inc.

Updated today

Client AUM

$3,691,866,439

Clients

11,327

Advisors

185

across 85 offices

About

BFC Planning, Inc. provides financial planning, asset management and referral-based outside money manager services to a broad mix of clients, including individual (both non‑HNW and high‑net‑worth) clients, corporations, pensions, trusts and banks. The firm operates as an enterprise adviser with a network of IARs and platforms supporting approximately $3.8 billion in client assets and over 11,000 client relationships.

Advice is delivered through IARs who are typically independent contractors and who work with clients on a one‑on‑one basis to set objectives, impose account restrictions if desired, and select between multiple program structures (wrap and non‑wrap), sub‑advisers, and custodial arrangements. Portfolios are generally built from stocks, bonds, mutual funds and ETFs, though individual IARs may use concentrated, active trading or speculative strategies in certain client situations and may negotiate fee arrangements within firm‑provided ranges.

Distinctive features include the firm’s allowance for IAR‑level fee flexibility and its use of a variety of third‑party platforms, including discretionary held‑away account management via an order‑management system and a direct American Funds F‑2 share class program in which assets are held at the transfer agent. The firm also discloses firm‑level measures addressing mutual‑fund share class selection (including prohibitions and conversions of 12b‑1 fee share classes) following a prior SEC enforcement matter, and maintains affiliations with broker‑dealers and an insurance agency plus bank‑sweep arrangements that the firm notes can create potential conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Concentrated stock management Options & derivatives strategies Real estate investing

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Fee options

Fixed

Fixed fees for financial planning services generally range from $100 to $15,000; flat annual fees for ongoing planning services.

Percentage

$0+: up to 2.5% annually $0+: up to 1.5% annually (Held Away Account Management)

Commissions

Commissions on insurance and brokerage products if implemented through affiliated broker-dealers; may be offset against advisory fees.

Project-based

$150 to $400 per hour for financial planning and consulting services.

Other

Account minimum: $25,000 Fee-only: Financial planning hourly fees $150 to $400 per hour; fixed fees $100 to $15,000; flat annual fees for ongoing planning services.

Main office

See office

4201 42nd Street NE, Suite 100

Cedar Rapids IA 52402

Advisors at this office

79

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

1 St & Main Investment Advisors Advisory Services Offered Through Bfc Planning, Inc. · Bedrock Investment Advisors, LLC · Berthel Fisher & Company Planning, Inc. · Bfc Planning, Inc. · Great Lakes Bay Financial

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeffrey S

Series 63, Series 65

Plano, TX

BFC PLANNING, Inc.

Jeffrey Schiller is a financial advisor at BFC Planning, Inc. with 43 years of industry experience. He holds Series 63 and Series 65 licenses and has been with BFC Planning and Berthel Fisher & Company Financial Services since 2012. Outside of his advisory role, he serves as the Financial Vice President for Congregation Tiferet Israel in Plano, TX, and is president of Schiller Wealth Asset Group, a sole proprietorship focused on investments. BFC Planning, Inc. provides financial planning, asset management, and referral-based outside money manager services to a diverse client base, including individuals, corporations, pensions, trusts, and banks. The firm supports approximately $3.8 billion in client assets through a network of independent adviser representatives who utilize various program structures and investment strategies.

Concentrated stock management Options & derivatives strategies Real estate investing
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Carrie S

Series 63, Series 65

Chase, MI

BFC PLANNING, Inc.

Carrie Strongheart is a financial advisor at BFC Planning, Inc. with 38 years of industry experience. She holds Series 63 and Series 65 credentials. Previously, she worked at Institutional Securities Corp for 11 years and operated Strongheart Financial for 17 years. Outside of her advisory role, she is involved in budgeting and retirement needs analysis through Strongheart Financial and receives book royalties from a publishing venture. BFC Planning, Inc. serves a diverse client base including individuals, corporations, pensions, trusts, and banks, managing approximately $3.8 billion in client assets. The firm provides financial planning, asset management, and referral-based outside money manager services through a network of independent advisers.

Concentrated stock management Options & derivatives strategies Real estate investing
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Owen K

ChFC®, Series 63

Oneonta, NY

BFC PLANNING, Inc.

Owen Kennedy is a financial advisor at BFC Planning, Inc. with 26 years of industry experience. He holds the ChFC® designation and Series 63 license. Prior to joining BFC Planning in 2022, he has worked with Securities Management and Research, Inc. and American National Insurance since 2004. Outside of his advisory role, Kennedy owns a livestock farm and serves as a parish council member at St. Mary’s Church in Cooperstown, NY. BFC Planning, Inc. serves a diverse range of clients, including individuals, corporations, banks, and trusts, through approximately 200 investment adviser representatives. The firm provides financial planning, portfolio management, and access to various advisory platforms and third-party managers, with investment strategies typically involving stocks, bonds, mutual funds, and ETFs.

Concentrated stock management Options & derivatives strategies Real estate investing
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Steven G

Series 63, Series 65

Dallas, TX

BFC PLANNING, Inc.

Steven Gundy is a financial advisor with BFC PLANNING, Inc. in Dallas, TX, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. Prior to joining BFC PLANNING, he worked at Milkie/Ferguson Investments, Inc. from 2009 to 2012. Outside of his advisory role, he serves on the advisory boards of the Ackerman Center for Holocaust Studies and the Anti-Defamation League Texoma, and he is a partner and operator of a B&B ranch. BFC Planning, Inc. provides financial planning, asset management, and referral-based outside money manager services to a diverse client base, including individuals, corporations, pensions, trusts, and banks. The firm supports over 11,000 client relationships and employs independent investment adviser representatives who customize portfolios using various program structures, sub-advisers, and custodial arrangements.

Concentrated stock management Options & derivatives strategies Real estate investing
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Arthur R

Series 63, Series 65

Merritt Island, FL

BFC PLANNING, Inc.

Arthur Roth II is a financial advisor at BFC Planning, Inc. with 29 years of industry experience. He holds Series 63 and Series 65 licenses and has been with BFC Planning since 2013. Prior to and concurrently, he has worked at Berthel Fisher & Company Financial Services since 2006. Outside of his advisory roles, Roth is president of Roth Financial Group and Roth Tax Advisory Group, which focus on investments, insurance, and tax preparation. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, pension and profit-sharing plans, and trusts, through a network of approximately 200 investment adviser representatives. The firm offers a range of financial planning and portfolio management services, utilizing multiple platforms and allowing tailored fee structures and investment strategies.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Curtis L

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Curtis Lund is a financial advisor at BFC PLANNING, Inc. with 31 years of industry experience. He holds the Series 63 and Series 65 designations and previously worked at firms including Moloney Securities and Wilbanks Securities. Outside of his advisory role, he operates a catering service for small events. BFC PLANNING, Inc. serves a diverse client base including individuals, corporations, pensions, trusts, and banks, offering financial planning, asset management, and referral-based outside money manager services. The firm supports over 11,000 client relationships and approximately $3.8 billion in assets under management, providing flexible fee structures and multiple investment platforms through a large network of independent advisory representatives.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Terry B

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Terry Betzelberger is a financial advisor at BFC PLANNING, Inc. with 40 years of industry experience. He holds Series 63 and 65 designations and has worked at firms including Levitt Betzelberger Weinrich, Inc., Montage Securities, LLC, and Moloney Securities Co., Inc. BFC Planning, Inc. provides financial planning, asset management, and referral-based outside money manager services to a diverse client base including individuals, corporations, pensions, trusts, and banks. The firm supports over 11,000 client relationships and approximately $3.8 billion in assets through a network of independent advisors offering customizable investment programs and a range of third-party platforms.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

James N

Series 63, Series 66

Cedar Rapids, IA

BFC PLANNING, Inc.

James Nelson is a financial advisor at BFC PLANNING, Inc. in Cedar Rapids, IA, with 40 years of industry experience. He holds the Series 63 and Series 66 designations. His prior experience includes roles at Moloney Securities Asset Management LLC and Moloney Securities Co., Inc. BFC Planning, Inc. provides financial planning, asset management, and referral-based outside money manager services to a diverse client base including individuals, corporations, pensions, trusts, and banks. The firm supports approximately $3.8 billion in client assets through a large network of independent advisors offering flexible fee arrangements and multiple investment program options.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Paul R

ChFC®, Series 63

West Chester, OH

BFC PLANNING, Inc.

Paul Reinhart is a ChFC® with 36 years of industry experience, currently serving as an advisor at BFC Planning, Inc. since 2013 and affiliated with Berthel, Fisher & Company Financial Services, Inc. since 1990. He holds a senior vice president position in sales at ARC Insurance, a property and casualty insurance agency startup. BFC Planning, Inc. provides financial planning, asset management, and referral-based outside money manager services to a diverse client base including individuals, corporations, pensions, trusts, and banks. The firm supports over 11,000 client relationships and approximately $3.8 billion in assets through a network of independent adviser representatives who customize portfolios across multiple program structures and third-party platforms.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Shane D

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Shane De Sherlia is a financial advisor with BFC Planning, Inc. and holds Series 63 and Series 65 licenses. He has eight years of industry experience, previously working at Moloney Securities Co., Inc. and First Bank. Outside of his advisory role, he is involved in youth sports as a volunteer coach and serves as president of a nonprofit athletics feeder program. BFC Planning, Inc. serves a diverse client base including individuals, corporations, and trusts through a network of approximately 200 investment adviser representatives. The firm provides financial planning and portfolio management services with a variety of investment strategies and platform options.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Richard R

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Richard Ruskey is a financial advisor at BFC Planning, Inc. with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Moloney Securities Asset Management LLC and R.T. Jones Capital Equities, Inc. His current role is based in Cedar Rapids, Iowa. BFC Planning, Inc. provides financial planning, asset management, and referral-based outside money manager services to a diverse clientele that includes individuals, corporations, pensions, trusts, and banks. The firm supports roughly $3.8 billion in client assets through a network of independent adviser representatives offering customizable portfolio strategies and multiple investment platforms.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Meredith J

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Meredith Jones III is a financial advisor with BFC Planning, Inc. in Cedar Rapids, IA. He holds Series 63 and Series 65 credentials and has 40 years of industry experience. Prior to joining BFC Planning, he spent over a decade with Moloney Securities in various roles. He serves as a board member and finance committee member for the Bellefontaine Cemetery Association in St. Louis. BFC Planning, Inc. provides financial planning, asset management, and referral-based outside money manager services to a diverse client base, including individuals, corporations, pensions, trusts, and banks. The firm supports a network of independent advisory representatives who deliver customized investment advice and portfolio management through multiple program structures and platforms.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Jerry K

CFP®, Series 63

Summerville, SC

BFC PLANNING, Inc.

Jerry Koebel is a Certified Financial Planner (CFP®) with 33 years of industry experience. He has been with BFC Planning, Inc. since 2016 and also operates as a registered representative providing investment, insurance, tax, retirement, estate, and financial planning services. He rents office space to a CPA and an attorney in Summerville, SC. BFC Planning, Inc. offers financial planning, asset management, and referral-based outside money manager services to a diverse client base, including individuals, corporations, pensions, trusts, and banks. The firm supports approximately $3.8 billion in client assets through a network of independent advisory representatives who provide customized portfolio management and flexible fee arrangements.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Scott W

Series 63, Series 65

Cedar Rapids, IA

BFC PLANNING, Inc.

Scott Wasserman Sr. is a financial advisor with BFC PLANNING, Inc. holding Series 63 and Series 65 licenses and has 38 years of industry experience. His prior experience includes 15 years at Moloney Securities Co., Inc. He was the owner and president of Wasserman & Assoc, Inc., a broker-dealer which is no longer investment related. BFC Planning, Inc. provides financial planning, asset management, and referral-based outside money manager services to a diverse client base, including individual, corporate, pension, trust, and bank clients. The firm operates through a network of independent adviser representatives and manages approximately $3.8 billion in client assets across over 11,000 relationships.

Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

John P

CFP®

Salem, OR

BFC PLANNING, Inc.

John Palmer is a CFP® professional with 43 years of industry experience, currently affiliated with BFC Planning, Inc. in Salem, OR. His prior experience includes roles at Securities Management & Research, Inc. and National Asset Management, Inc. Palmer also operates JK&P Associates, a business involved in insurance and securities. BFC Planning, Inc. serves a diverse client base including individuals, corporations, banks, and pension plans through a network of approximately 200 investment adviser representatives. The firm offers a range of financial planning and portfolio management services, utilizing various platforms and strategies tailored to client needs.

Concentrated stock management Options & derivatives strategies Real estate investing
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