Bookends Financial Planning
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$338,127,238
Clients
520
Advisors
6
across 3 offices
About
Bookends Financial Planning provides discretionary portfolio management, financial planning, and access to wrap-fee and separately managed account programs for individuals, high-net-worth clients, retirement plans, and corporations. As of December 31, 2025 the firm managed approximately $338,348,236 on a discretionary basis and serves roughly 520 clients across five offices.
The firm combines fundamental, technical, quantitative and qualitative analysis with model allocations (ranging from Conservative to Growth) that are customized to client objectives and reviewed at least annually; it also uses options strategies and may delegate investment authority to third‑party managers and sub‑advisors within sponsored programs. Bookends typically exercises trading discretion, monitors delegated managers, and provides written financial plans and ongoing implementation support.
Notable distinctions include a multi‑office footprint and a regular program of client communications — the firm publishes newsletters, blogs and podcasts and conducts free educational workshops and seminars for clients. Several principals are licensed insurance agents/brokers and may recommend insurance products for commissions; the brochure discloses this potential conflict and states the firm addresses it through its fiduciary policies and oversight, while custodial and execution services are provided through firms such as Raymond James and Schwab.
Client services
Expertise
Fee options
Financial planning fees typically range from $1,500 to $10,000
$0 - $1,999,999.99: 1.3% $2,000,000 - $9,999,999.99: 1.0% $10,000,000+: 0.75%
Insurance product commissions as customary
$350 per hour
Main office
See office7320 Us 31 S
Indianapolis IN 46227
Advisors at this office
4
Offices (3)
Most active in
Florida · Indiana · Kentucky · Louisiana · Ohio · Tennessee · Texas · Virginia · West Virginia
Also doing business as
Bookends Financial Planning · Wetzel Investment Advisors, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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