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Novi, MI Office

Team
Updated today
C2 Private WEalth logo

C2 Private WEalth

Team

Firm-wide stats for C2 Private WEalth

Total advisors

14

Across 4 offices

Clients per advisor

147 Very High

Avg AUM per client

$874,257 Typical

HNW client ratio

25% Low

About

C2 Private Wealth primarily serves individual and high‑net‑worth clients with an emphasis on retirement planning for near and current retirees. The firm delivers comprehensive financial planning and discretionary portfolio management, implements recommended insurance products through an affiliated insurance agency, and uses Fidelity and a third‑party platform to support account management.

C2’s investment process is built around risk‑and‑scenario analysis with particular focus on sequence‑of‑returns risk and mapping planned income distributions across accounts; allocation and trading decisions are made to align with those retirement objectives. Prospective clients are required to attend a comprehensive retirement education course, and C2 integrates tax and estate coordination into plan implementation through third‑party providers and partnerships.

The firm has a few uncommon structural features among its peers: it is affiliated with an accounting firm (C2 CPAs) and shares client financial information with that affiliate to support tax optimization, and it leverages the Retirement Education Foundation for public education, media appearances, and educational videos that the firm uses in its outreach, including testimonials. C2 recently acquired another advisory and insurance business (ASG) and discloses transitional incentives tied to that integration, reflecting an integrated service model that combines advisory, insurance, tax, and estate coordination.

Based on C2 Private WEalth

Expertise

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting

Based on C2 Private WEalth

Demographic focus

Approaching retirement

Based on C2 Private WEalth

Location

29409 Haggerty Road, Suite 200

Novi MI 48377

Advisors at this office

10

Advisors at this office

user avatar

Jacob Z

Series 65

Novi, MI

C2 Private WEalth

Jacob Zagor is a financial advisor with C2 Private Wealth, holding a Series 65 license and six years of industry experience. He has worked at Strategic Investment Advisors, Inc. since 2018 and is also involved with Senior Planning Advisors, Inc., an insurance agency where he spends a significant portion of his time. Prior to his advisory roles, he worked in catering and was a full-time student for several years. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm emphasizes risk and scenario analysis in its investment process and integrates tax and estate coordination through third-party partnerships, offering a comprehensive approach that includes financial planning, portfolio management, and insurance solutions.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Jason M

Series 63, Series 65

Novi, MI

C2 Private WEalth

Jason Mac Lean is a financial advisor at C2 Private Wealth with 8 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at AssetMark and Global Financial Private Capital. Mac Lean is also engaged in insurance sales through Senior Planning Advisors, LLC. C2 Private Wealth primarily serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, integrating risk-and-scenario analysis to align investment decisions with retirement goals.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Kirk C

Series 65

Novi, MI

C2 Private WEalth

Kirk Cassidy is a financial advisor at C2 Private Wealth with 16 years of industry experience. He holds a Series 65 credential and has worked at multiple firms including Yaske & Associates, PLLC and Senior Planning Advisors, Inc. Outside of advising, he is an owner and insurance agent at Senior Planning Advisors and is involved with a CPA firm, Yaske & Associates, PLLC. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, utilizing risk and scenario analysis, integrated tax coordination through affiliated accounting, and retirement education as part of its approach.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Joshua J

Series 65

Novi, MI

C2 Private WEalth

Joshua Jackson is a financial advisor with C2 Private Wealth in Novi, MI, holding a Series 65 credential and nine years of industry experience. He has worked at Senior Planning Advisors, Inc. and Strategic Investment Advisors, Inc. since 2017 and was previously with Advisors Excel from 2011 to 2017. Jackson is also involved in insurance services as an insurance agent at Senior Planning Advisors, Inc. C2 Private Wealth primarily serves individual and high-net-worth clients focusing on retirement planning for near and current retirees. The firm combines comprehensive financial planning with discretionary portfolio management, using risk and scenario analysis to guide income distributions while maintaining market exposure. Its integrated approach includes affiliated tax and insurance services and emphasizes client education through a required retirement course.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Gregory H

Series 65

Novi, MI

C2 Private WEalth

Gregory Haeger III is a financial advisor at C2 Private Wealth with one year of industry experience. He holds a Series 65 designation and has been involved with C2 Private Wealth in various capacities since 2021. Outside of advising, he operates a part-time youth baseball training business called High Performance Training. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm offers comprehensive financial planning, discretionary portfolio management, and integrates tax and estate services through affiliated partners.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Paul M

Series 65

Novi, MI

C2 Private WEalth

Paul Metler is a financial advisor with C2 Private Wealth in Novi, MI, holding a Series 65 credential and 12 years of industry experience. His prior roles include positions at Strategic Divorce Advisors, LLC, Strategic Investment Advisors, Inc., and Senior Planning Advisors, Inc. Outside of advisory work, he is involved in providing insurance products as an agent through Senior Planning Advisors. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm emphasizes risk- and scenario-based investment strategies and integrates advisory services with affiliated insurance, tax, and estate planning providers.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Michael M

CFP®, Series 65

Novi, MI

C2 Private WEalth

Michael Masserant is a CFP® and holds a Series 65 license with six years of industry experience. He is currently affiliated with C2 Private Wealth and has worked at Strategic Investment Advisors, Inc. and Senior Planning Advisors, Inc. since 2019, as well as Lumin Financial from 2016 to 2019. Outside of his advisory role, he is involved in insurance services and product sales as an agent for Senior Planning Advisors, Inc. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis, and integrates tax and insurance services through affiliated firms to support client objectives.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Jared L

Series 65

Novi, MI

C2 Private WEalth

Jared Lee is a financial advisor at C2 Private Wealth with a Series 65 credential and one year of industry experience. His prior work includes roles at Ford Credit and Signature Associates, as well as three years at Strategic Investment Advisors, LLC. C2 Private Wealth serves individual and high-net-worth clients, primarily focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis to manage income distribution and market exposure.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

L A

Series 63, Series 66

Novi, MI

C2 Private WEalth

L Atherton is a financial advisor at C2 Private Wealth with 31 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at Charles Schwab & Co., Inc. from 2011 to 2021. In addition to his advisory role, Atherton is involved with Strategic Planning Advisors, Inc., where he spends approximately half of his time providing insurance sales and services. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning, offering comprehensive financial planning and discretionary portfolio management. The firm emphasizes risk and scenario analysis and integrates affiliated accounting and insurance services within its retirement-focused approach.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Shawn S

Series 65

Novi, MI

C2 Private WEalth

Shawn Srivastava is a Series 65-licensed advisor with C2 Private Wealth in Novi, MI, and has three years of industry experience. He has worked at Strategic Investment Advisors, LLC, Senior Planning Advisors, and Morgan Stanley. Outside of his advisory role, he dedicates significant time to client services and insurance support at Senior Planning Advisors. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning, combining comprehensive financial planning with discretionary portfolio management. The firm emphasizes risk and scenario analysis to manage income distribution and sequence-of-returns risk, integrating planning with affiliated accounting and insurance services to support clients’ overall financial strategies.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
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