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Citrine Capital

Updated today

Client AUM

$346,706,774

Clients

141

Advisors

5

across 4 offices

About

Citrine Capital serves individual and high-net-worth clients as well as small businesses, providing combined investment management and comprehensive financial planning services. Its planning scope includes retirement, estate, college funding, cash‑flow and risk‑management analysis, and the firm coordinates tax return preparation through third‑party providers as part of its offerings.

The firm’s investment approach blends fundamental, technical and cyclical analysis and is grounded in Modern Portfolio Theory, emphasizing diversified, tax‑efficient, low‑cost holdings and periodic rebalancing. Citrine Capital also uses third‑party sub‑advisors in select situations (including institutional managers such as Dimensional Fund Advisors) while retaining overall client oversight and ongoing plan monitoring.

Compared with many peers, Citrine Capital maintains an unusually broad physical footprint for a five‑adviser team — operating six offices — and has adopted a fixed annual advisory fee framework tied to client net worth rather than relying solely on percentage‑of‑AUM billing. The firm also facilitates digital‑asset custody relationships (e.g., Prime Trust), provides access to DFA investment platforms that require advisor approval, and staffs multiple CFP® practitioners and paraplanners to support its client work despite a relatively small client roster for its level of assets under management.

Client services

Financial planning Portfolio management Tax return preparation services

Expertise

General retirement planning Income planning Tax-loss harvesting College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Executive

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Fee options

Other

Minimum fee: Annual fixed dollar fee generally ranging from $7,000 to $90,000 based on client's net worth Fee-only: Annual fixed fee for investment management and comprehensive financial planning services

Main office

See office

535 Mission St, 14th Floor

San Francisco CA 94105

Advisors at this office

2

Most active in

California · Georgia · Illinois · Texas · Washington

Also doing business as

Citrine Capital · Citrine Capital, LLC · Cole Wealth Advisors · Cole Wealth Advisors, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Samantha M

CFP®, Series 65

Sacramento, CA

Citrine Capital

Samantha Mockford is a CFP® and holds a Series 65 license with two years of industry experience. She has worked at Citrine Capital since 2023 and previously spent two years at Symphony Financial Planning. Prior to her financial advisory career, she was employed at Cru for 14 years. Citrine Capital serves individual and high-net-worth clients as well as small businesses, offering investment management alongside comprehensive financial planning and related services such as tax return preparation, college funding analysis, estate planning reviews, and business consultation. The firm employs a diversified, tax-aware investment approach within a Modern Portfolio Theory framework and manages accounts on a discretionary basis with regular monitoring and rebalancing.

General retirement planning Income planning Tax-loss harvesting College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Nicholas L

CFP®, Series 65

Huntington Beach, CA

Citrine Capital

Nicholas Loeffelman is a CFP® and holds a Series 65 license with four years of industry experience. He has been with Citrine Capital since 2021. Prior to his advisory role, he worked in various positions including at Intelliloan and operated a crepe cart business in Columbia, MO. Citrine Capital serves individual and high-net-worth clients as well as small businesses, providing investment management and comprehensive financial planning services. The firm employs a diversified, tax-aware investment approach within a Modern Portfolio Theory framework and offers continuous portfolio oversight alongside planning support and educational workshops.

General retirement planning Income planning Tax-loss harvesting College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Kiersten P

CFP®, Series 65

Columbus, GA

Citrine Capital

Kiersten Peshek is a CFP® professional with five years of industry experience, currently serving as an advisor at Citrine Capital since 2021. She previously worked at Black Diamond Planners and Braintree, a PayPal service. Citrine Capital serves individual and high-net-worth clients as well as small businesses, offering combined investment management and comprehensive financial planning services. The firm’s investment approach incorporates fundamental, technical, and cyclical analysis based on Modern Portfolio Theory, emphasizing diversified, tax-efficient, low-cost holdings with periodic rebalancing.

General retirement planning Income planning Tax-loss harvesting College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Jirayr K

CFP®, Series 63, Series 65

San Francisco, CA

Citrine Capital

Jirayr Kembikian is a CFP® with 13 years of industry experience, currently serving as an advisor at Citrine Capital, LLC since 2016. Based in San Francisco, CA, he holds Series 63 and Series 65 licenses and works within a team of five advisors. Citrine Capital serves individual and high-net-worth clients as well as small businesses, offering investment management alongside comprehensive financial planning and related services such as tax return preparation and estate planning reviews. The firm employs a diversified, tax-aware investment approach combining fundamental, technical, and cyclical analysis within a Modern Portfolio Theory framework, managing accounts on a discretionary basis with regular monitoring and rebalancing.

General retirement planning Income planning Tax-loss harvesting College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Ryan C

CFP®, Series 63, Series 65

San Francisco, CA

Citrine Capital

Ryan Cole is a CFP® with 12 years of industry experience, currently serving as an advisor at Citrine Capital, LLC since 2014. He holds Series 63 and Series 65 licenses and is also a Manager on the Board of Managers at HFP Corpus Partnership. Citrine Capital serves individual and high-net-worth clients as well as small businesses, offering investment management alongside financial planning and related services such as tax return preparation and estate planning reviews. The firm employs a diversified, tax-aware investment approach within a Modern Portfolio Theory framework and manages accounts on a discretionary basis with ongoing portfolio oversight.

General retirement planning Income planning Tax-loss harvesting College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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