Bay Village, OH Office

Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving both non-high-net-worth and high-net-worth households primarily through phone, video, and a proprietary web platform. Its planning services cover a broad set of areas — portfolio design, retirement and tax planning, estate planning referrals, employer stock and retirement plan guidance, and implementation assistance through recommended third-party providers.

Facet implements model-based asset allocations that rely heavily on exchange-traded funds and, at specified service levels, options such as direct indexing, tax-loss harvesting, a tax-sensitive fixed income approach, and an alternative income strategy for qualified investors. The firm uses technology-driven processes — including proprietary machine-learning algorithms for tax-optimized model implementation and for recommending allocations in non-managed workplace plans — and conducts regular portfolio rebalancing and account reviews.

A distinguishing feature relative to most multi-team advisers is that Facet does not charge percentage-of-assets-under-management fees and instead uses a flat subscription planning model that includes investment management, while certain services (for example, direct indexing) involve separate third-party recordkeeping charges. Other notable aspects include institutional ownership by Warburg Pincus and Durable Capital, a principal operational relationship with Apex (which also has an investor relationship with the firm), and an explicit Total Financial Life Resources framework that the firm uses to integrate planning across its multi-advisor platform.