FactorPoint Planning, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
FactorPoint Planning provides financial planning, consulting and discretionary wealth management services and reports $287,933,766 in assets managed on a discretionary basis. The firm documents engagements through written advisory agreements and can advise on both managed accounts and held-away products such as variable life/annuity contracts and qualified tuition plans.
The firm’s investment process starts with a structured, holistic planning sequence — deep-dive discovery, a personalized financial plan, then an evidence-based investment strategy — and emphasizes low-cost, tax-efficient, broadly diversified portfolios built primarily with systematic, rules-based ETFs and factor tilts. Implementation commonly uses independent managers and a TAMP platform, and the firm performs ongoing portfolio oversight, rebalancing, tax-loss harvesting, and behavioral coaching.
Compared with many peers, FactorPoint operates with a small advisory team (two advisors) overseeing a relatively large amount of discretionary AUM and a client mix focused more on trusts, estates, corporations and retirement plan-type relationships than on typical retail individual or high‑net‑worth households. Its relationship with Focus Partners Advisor Solutions for TAMP services includes a minimum three‑year commitment with a cancellation fee and potential fee credits back to the firm, an arrangement the brochure identifies as creating a financial incentive to continue using that provider.
Client services
Expertise
Fee options
$3,500 to $15,000 depending on scope and complexity for stand-alone financial planning and consulting services
0.35% – 1.50% (35 to 150 basis points) varying by portfolio size, composition, services, and individual providing services
Main office
See office20 Office Park Way, Unit 120
Pittsford NY 14534
Advisors at this office
1
Offices (2)
Most active in
California · Florida · Massachusetts · New Hampshire · New York · North Carolina · Pennsylvania · Tennessee · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Kurt K
Verified by Warmer
Series 66
Pittsford, NY
FactorPoint Planning, LLC
For Kurt, planning and investing are means to an end—after all, what’s the point of accumulating wealth for accumulation’s sake? His goal is for clients to fully enjoy their wealth both today and in the future. As such, he focuses first on helping clients map out their life, creating a detailed picture of their hopes, dreams, and wishes. Only after that big-picture plan is established does he dive into the details and identify prescriptive action steps. Then, and only then, does he discuss the best way to invest their money. This intentional order aims to ensure each strategy has a specific purpose, and that every decision the client makes is driving them closer to their long-term goals. Kurt enjoys working with young entrepreneurs and specialized professionals who are early in their careers. Many of his clients have never had a personalized financial plan, and they appreciate his fresh perspective. He challenges conventional wisdom, always seeking the “why” behind a strategy rather than simply accepting the status quo. In doing so, he often discovers additional avenues for growth, methods for clients to more efficiently achieve their goals, or ways to save on taxes. Kurt lives in Rochester, New York, with his wife Sarah and their two young children, Kai and Isla. They’re an active family that loves to be outside as much as possible, and when each of his kids turned three, Kurt taught them to ski—something he was very excited about, having started skiing himself at the age of two. They also enjoy cooking together, going on road trips, and watching movies.
Frederick K
CFP®, Series 63, Series 65
Naples, FL
FactorPoint Planning, LLC
Frederick Krokenberger is a CFP® with 43 years of industry experience. He is currently with FactorPoint Planning, LLC, where he has worked since 2026. Prior to that, he spent 17 years at Morgan Stanley and 11 years at Morgan Stanley Private Bank, National Association. FactorPoint Planning, LLC provides financial planning, consulting, and discretionary wealth management services with a focus on trusts, estates, corporations, and retirement plan clients. The firm uses a structured planning process and evidence-based investment strategies emphasizing low-cost, tax-efficient, diversified portfolios primarily built with systematic, rules-based ETFs and factor tilts.
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