HNW client percentage for Supported firms serving clients in Kansas

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate who a firm is designed to serve: higher percentages often mean the firm focuses on more complex, bespoke planning for wealthier clients, while lower percentages suggest broader access with more standardized services.

In Kansas, supported firms—which typically have 1–4 advisors with staff or manage over $200 million in assets—show a median HNW client percentage of 23.45%. This is somewhat below the broader national median of 29.39%, and the distribution ranges from near zero up to about 65%. This suggests many Kansas firms lean toward serving a wider range of clients, including affluent and pre-retiree households, rather than exclusively high-net-worth individuals. The variation also reflects two common approaches: some firms intentionally maintain a scalable model with lower minimums and more standardized planning, while others focus on a smaller, wealthier client base requiring more tailored services.

For you, understanding a firm’s HNW client percentage helps clarify its typical client profile and service style. A lower percentage often means more accessible minimums and streamlined planning, whereas a higher percentage usually signals specialized, in-depth wealth management. There’s no single “right” number—it depends on your financial situation and the kind of relationship you want. Use this metric alongside others to find a firm that aligns with your needs.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.