HNW client percentage for Supported firms serving clients in Kansas

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm is designed to serve. Higher percentages generally reflect firms focused on more complex, bespoke planning for wealthier clients, while lower percentages suggest a broader client base with more standardized services.

In Kansas, among supported firms—those with 1–4 advisors plus staff or managing over $200 million—the median HNW client percentage is 22.86%, which is somewhat lower than the national median of 29.32%. The distribution shows that many Kansas firms serve a smaller share of high-net-worth clients, with the upper range reaching about 65%. This suggests a mix of firms: some are focused on scalable, affluent client bases with more accessible minimums, while others lean toward more specialized, higher-net-worth planning. The variation reflects different strategic choices about client focus rather than firm quality or size.

For you, this means the HNW client percentage is a useful signal about the firm’s target clientele and service style, not a rating of quality. A lower percentage may indicate a firm geared toward broader access and more standardized planning, while a higher percentage often points to more tailored, complex services with higher minimums. Use this metric alongside others to find a firm that aligns with your financial situation and relationship preferences. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.