First Heartland Consultants, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,872,718,296
Clients
6,350
Advisors
96
across 66 offices
About
First Heartland Consultants provides investment advisory and financial planning services to individuals (including high-net-worth clients), businesses, and participants in employer-sponsored retirement plans. Its offerings include personalized asset management across wrap and non-wrap programs, third-party asset management (TAMP) services, financial planning and consulting, and a model-based self-directed brokerage account (SDBA) program for 401(k) participants.
Advisory services are delivered through independent investment adviser representatives (IARs) who provide discretionary portfolio management using a mix of fundamental, technical and cyclical analysis and both strategic and tactical asset-allocation techniques. The firm makes model portfolios available (including fund-of-funds single-ticker models used in the SDBA program), provides ongoing monitoring and annual reviews, and uses custodians such as Schwab and Pershing depending on the program.
Distinctive features include a vertical affiliation with an in-house broker-dealer and insurance businesses and the frequent dual-registration of IARs, which the firm discloses and manages through written policies and supervisory procedures. The brochure also discloses a past SEC enforcement matter (2021) related to disclosure and revenue-sharing practices for which the firm implemented remedial actions, and the firm’s business includes multiple program relationships (SDBA, TAMP and unified managed account offerings) and platform arrangements that shape how advisory services and compensation are delivered.
Client services
Expertise
Fee options
Fixed fees for financial planning and consulting services, negotiable with no stated minimum or maximum.
Commissions on securities and insurance products when implemented through affiliated broker-dealer or insurance agency.
Up to $250 per hour for financial planning and consulting services, negotiable and specified in agreement.
Account minimum: $6,500 Fee-only: Hourly fees up to $250/hour; fixed fees negotiable, no minimum or maximum fixed fee specified.
Main office
See office4101 Lake St. Louis Blvd
Lake St. Louis MO 63367
Advisors at this office
10
Offices (66)
Lake St. Louis, MO
4101 Lake St. Louis Blvd, Lake St. Louis, MO 63367
10 advisors
Valparaiso, IN
203 E Jefferson Street, Valparaiso, IN 46383
4 advisors
Clive, IA
12035 University Ave. Suite 201, Clive, IA 50325
3 advisors
Hillsborough, NJ
284 Route 206 Bldg D, Hillsborough, NJ 08844
3 advisors
Albuquerque, NM
6605 Uptown Blvd. NE Suite 280, Albuquerque, NM 87110
2 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
First Heartland Advisors Inc · First Heartland Consultants, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Advisors at this firm
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