First Heartland Consultants, Inc. logo

First Heartland Consultants, Inc.

Updated today

Client assets under management

$1,872,718,296

Clients

6,350

5% high-net-worth

Advisors

94

of 96 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

68

Typical

Average account size

$294,916

About

First Heartland Consultants provides investment advisory and financial planning services to individuals (including high-net-worth clients), businesses, and participants in employer-sponsored retirement plans. Its offerings include personalized asset management across wrap and non-wrap programs, third-party asset management (TAMP) services, financial planning and consulting, and a model-based self-directed brokerage account (SDBA) program for 401(k) participants.

Advisory services are delivered through independent investment adviser representatives (IARs) who provide discretionary portfolio management using a mix of fundamental, technical and cyclical analysis and both strategic and tactical asset-allocation techniques. The firm makes model portfolios available (including fund-of-funds single-ticker models used in the SDBA program), provides ongoing monitoring and annual reviews, and uses custodians such as Schwab and Pershing depending on the program.

Distinctive features include a vertical affiliation with an in-house broker-dealer and insurance businesses and the frequent dual-registration of IARs, which the firm discloses and manages through written policies and supervisory procedures. The brochure also discloses a past SEC enforcement matter (2021) related to disclosure and revenue-sharing practices for which the firm implemented remedial actions, and the firm’s business includes multiple program relationships (SDBA, TAMP and unified managed account offerings) and platform arrangements that shape how advisory services and compensation are delivered.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Annuities Income planning Cash flow / budgeting

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Fee options

Fixed

Fixed fees for financial planning and consulting services, negotiable with no stated minimum or maximum.

Commissions

Commissions on securities and insurance products when implemented through affiliated broker-dealer or insurance agency.

Project-based

Up to $250 per hour for financial planning and consulting services, negotiable and specified in agreement.

Other

Account minimum: $6,500 Fee-only: Hourly fees up to $250/hour; fixed fees negotiable, no minimum or maximum fixed fee specified.

Main office location

First Heartland Consultants, Inc.

4101 Lake St. Louis Blvd

Lake St. Louis MO 63367, United States

Number of offices

72

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John E

Series 63, Series 65

Fulton, MS

First Heartland Consultants, Inc.

John Ellis is a financial advisor with First Heartland Consultants, Inc. in Fulton, MS, holding Series 63 and Series 65 credentials and having nine years of industry experience. His prior roles include positions at Woodmen Financial Services, Inc., Woodmen Of The World Life Insurance Society, and Whelin Security. Outside of advisory work, he serves as a volunteer board member of the Itawamba County Development Council and assists with family farm operations. First Heartland Consultants provides advisory services to a diverse client base, including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning, model-based management for self-directed 401(k) accounts, and a range of asset management solutions delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Roger L

Series 63, Series 65

Chesterfield, MO

First Heartland Consultants, Inc.

Roger Lintner is a financial advisor with First Heartland Consultants, Inc. in Chesterfield, MO, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He has been with First Heartland Capital, Inc. since 2009. Outside of his advisory role, he participates in an investment club that maintains an account with TD Ameritrade. First Heartland Consultants serves a diverse client base, including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers a range of financial planning and asset management services, utilizing model-based management and third-party asset management solutions delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Christopher F

Series 66

Owatonna, MN

First Heartland Consultants, Inc.

Christopher Fiske is a financial advisor with First Heartland Consultants, Inc., holding a Series 66 designation and four years of industry experience. Prior to joining First Heartland, he worked at Thrivent Financial and served as a chaplain in the Iowa Army National Guard from 2013 to 2021, where he provided religious support and supervised other chaplains. Outside of his advisory role, he is a part-owner and financial manager of Steel Toe Games. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning, model-based management for self-directed 401(k) accounts, and various asset management solutions through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Rodney R

Series 63, Series 65

St Louis, MO

First Heartland Consultants, Inc.

Rodney Ragsdale is a financial advisor with First Heartland Consultants, Inc. in St. Louis, MO, holding Series 63 and Series 65 licenses and 32 years of industry experience. He has been with First Heartland Capital Inc since 1999. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities, offering financial planning, model-based management for 401(k) accounts, and various asset management solutions through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Dennis S

Series 63, Series 66

Valparaiso, IN

First Heartland Consultants, Inc.

Dennis Sikorski is an investment advisor with First Heartland Consultants, Inc. in Valparaiso, IN, holding Series 63 and Series 66 licenses and bringing 43 years of industry experience. He has been associated with First Heartland Capital, Inc. since 2002 and has operated under his own name since 1994. Outside of his advisory work, he is involved with Talking Numbers, LLC, a non-investment-related business. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning, model-based management for self-directed 401(k) accounts, asset management, and third-party asset management solutions delivered through a network of independent representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Dylan S

Series 63, Series 65

Vancouver, WA

First Heartland Consultants, Inc.

Dylan Sharpe is a financial advisor at First Heartland Consultants, Inc. with nine years of industry experience. He holds the Series 63 and Series 65 designations and has worked at firms including D.A. Davidson & Co. and Protective Life. Outside of advisory work, he is the owner of Sharpe Insurance Planning, LLC and serves as Vice President of Business Development at LFS, a wholesale life insurance distributor. First Heartland Consultants provides advisory services to a diverse client base, including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning, model-based management for 401(k) accounts, asset management, and third-party asset management solutions delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Brian S

Series 66

Springfield, MO

First Heartland Consultants, Inc.

Brian Standage is a financial advisor with First Heartland Consultants, Inc. in Springfield, Missouri, holding a Series 66 designation and 19 years of industry experience. He has worked at First Heartland Capital since 2019 and previously at USA Financial Securities Corporation for 13 years. Standage is also involved with Holmes & Griffeth, Inc., where he participates in life insurance and annuity sales. First Heartland Consultants provides advisory services to a diverse client base, including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning, model-based management for self-directed 401(k) accounts, and various asset management solutions delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

David P

Series 66

San Mateo, CA

First Heartland Consultants, Inc.

David Pryor is a financial advisor at First Heartland Consultants, Inc. with 26 years of industry experience. He holds a Series 66 designation and has worked at First Heartland Capital Inc. since 2001, Marquis Financial Services Inc. since 1999, and Crisali, Sciahica & Woodward since 1980. Outside of investment advisory, he is involved in CPA, bookkeeping, and tax services through Crisafi, Pryor, Farquhar, and owns an equipment leasing business. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning, model-based management for self-directed 401(k) accounts, asset management, and third-party asset management solutions delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Sarah P

Series 66

Lake St Louis, MO

First Heartland Consultants, Inc.

Sarah Payne is a financial advisor at First Heartland Consultants, Inc. with four years of industry experience. She holds a Series 66 designation and previously worked at Kirklands, JC Penney, and The Children's Place. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning, model-based management for self-directed 401(k) accounts, and various asset management solutions through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Kevin L

Series 66

Hillsborough, NJ

First Heartland Consultants, Inc.

Kevin Lynch Jr. is a financial advisor at First Heartland Consultants, Inc. with four years of industry experience. He holds a Series 66 designation and has worked previously at Phoenix Financial Solutions and Bizti. Lynch is also involved with Westminster Wealth Management, where he engages in marketing insurance and financial services. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm provides financial planning, model-based management for 401(k) accounts, and a variety of asset management solutions delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

James C

CFP®, Series 63, Series 66

Clive, IA

First Heartland Consultants, Inc.

James Cross is a CFP® professional with 33 years of industry experience, currently serving as an investment adviser representative at First Heartland Consultants, Inc. in Clive, Iowa. He has been with First Heartland Capital Inc. since 2007. Outside of his advisory role, he is involved in non-investment business activities including ownership in Cross and Christensen, LLC, a company focused on executing leases and managing business expenses. First Heartland Consultants provides advisory services to a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers a range of financial planning, asset management, and consulting services delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Kelly L

Series 66

Boerne, TX

First Heartland Consultants, Inc.

Kelly Lesnick is a financial advisor at First Heartland Consultants, Inc. with 11 years of industry experience. He holds the Series 66 designation and has been with First Heartland Capital Inc since 2016. Outside of his advisory role, Lesnick is a member of the Wright-Paterson Officers "Spouses" Club. First Heartland Consultants serves a diverse client base, including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm provides financial planning, model-based management for self-directed 401(k) accounts, and various asset management solutions through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Curtis P

Series 63, Series 65

Londonderry, NH

First Heartland Consultants, Inc.

Curtis Porter is a financial advisor with First Heartland Consultants, Inc. in Londonderry, NH, holding Series 63 and Series 65 credentials and bringing 25 years of industry experience. He has been with First Heartland Capital since 2009. Outside of his advisory role, he is involved in tax preparation services through Porter Tax Preparation Services, LLC. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm provides financial planning, model-based management for self-directed 401(k) accounts, and both wrap and non-wrap asset management solutions delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Ryan B

CFP®, Series 66

Hillsborough, NJ

First Heartland Consultants, Inc.

Ryan Beyel is a CFP® with 11 years of industry experience, currently serving as an advisor at First Heartland Consultants, Inc. since 2019. He previously worked at Ameriprise Financial Services, Inc. from 2014 to 2019. First Heartland Consultants provides advisory services to a diverse client base, including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning, model-based management for 401(k) accounts, asset management, and third-party asset management solutions through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
user avatar

Jeanne J

Series 66

Lake Saint Louis, MO

First Heartland Consultants, Inc.

Jeanne Jehle is a financial advisor with First Heartland Consultants, Inc. She holds a Series 66 designation and has 20 years of industry experience. Jeanne has worked with Centerre Capital, LLC since 2008 and has been with First Heartland Capital Inc. since 2004. In addition to her advisory role, she provides tax preparation and legal advice outside of normal business hours. First Heartland Consultants serves a diverse client base including individual investors, retirement plan participants, charitable organizations, and corporate entities. The firm offers a range of financial planning, asset management, and consulting services delivered through a network of independent investment adviser representatives.

Annuities Income planning Cash flow / budgeting
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