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Simi Valley, CA Office

Team
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HBW Advisory Services LLC logo

HBW Advisory Services LLC

Multi-team

Firm-wide stats for HBW Advisory Services LLC

Total advisors

69

Across 36 offices

Clients per advisor

200 Very High

Avg AUM per client

$119,864 Very Low

HNW client ratio

1% Very Low

About

HBW Advisory Services manages approximately $1.75 billion in client assets and provides discretionary and non‑discretionary asset management, financial planning, and consulting to a broad mix of individuals, families, charitable organizations, businesses, pension and profit‑sharing plans. The firm also delivers sub‑advisory and co‑advisor services and offers an online wrap‑fee portfolio option through Betterment Institutional, in addition to subscription services for company‑sponsored retirement plans.

HBW typically determines asset allocation and model recommendations using a risk‑tolerance questionnaire and places client assets with third‑party money managers (TPMMs) or sub‑advisers when appropriate; it emphasizes a blended approach that can combine tactical asset allocation, fixed income allocations, and multi‑manager diversification to seek downside protection. The firm monitors TPMMs and uses model portfolios, allows limited client restrictions, and provides periodic reviews and reporting; it also states it uses AI tools for operational efficiencies (not for selecting investments).

Compared with many enterprise peers, HBW’s client servicing model is notable for a high client load per advisor — roughly 13,779 clients served by 68 advisors (more than 200 clients per advisor) — and for its institutional and intermediary roles, including sub‑advisory arrangements (for example, with Midland National) and retirement‑plan subscription services. The firm’s mix of retail, charitable, and institutional relationships, plus its use of multi‑manager platforms and a wrap‑fee partnership with Betterment, differentiates its operating model from many firms that focus primarily on direct portfolio management.

Based on HBW Advisory Services LLC

Expertise

College savings (529s, UTMA, etc.)

Based on HBW Advisory Services LLC

Location

2655 1st Street, Suite 250

Simi Valley CA 93065

Advisors at this office

20

Advisors at this office

user avatar

William R

Series 65

Simi Valley, CA

HBW Advisory Services LLC

William Rudkin is a financial advisor at HBW Advisory Services LLC with seven years of industry experience. He holds a Series 65 designation and has worked at Bianchi AG Services Inc. since 2010. Outside of his advisory role, he is involved in accounting farm management services and trust asset management through separate business activities. HBW Advisory Services manages approximately $1.75 billion in client assets, serving individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers, emphasizes multi-manager diversification, and offers a high client load per advisor alongside institutional and intermediary services.

College savings (529s, UTMA, etc.)
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Richard J

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Richard Jones is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 designations and bringing 22 years of industry experience. He has worked at HBW Advisory Services since 2010 and previously was affiliated with CETERA Advisor Networks LLC and HBW Securities LLC. Outside of his advisory role, Jones serves as treasurer for the Gator Wrestling Club and is involved in athletic endorsements. HBW Advisory Services manages approximately $1.75 billion in client assets, serving individuals, families, charitable organizations, businesses, and retirement plans. The firm utilizes a blended investment approach that incorporates tactical asset allocation and multi-manager diversification, with a notable client servicing model that supports a high client load per advisor and includes institutional and intermediary services such as sub-advisory arrangements and retirement-plan subscription offerings.

College savings (529s, UTMA, etc.)
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Venkata J

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Venkata Janga is a financial advisor at HBW Advisory Services LLC with one year of industry experience. He holds a Series 65 credential and has prior work experience with Chargeback 360, Shock Media Group, and EZ 2 Technologies Inc. Outside of his advisory role, he serves as president of Chargeback 360 and is a governor overseeing the endowment at California State University Fullerton. HBW Advisory Services manages approximately $1.75 billion in client assets and provides discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using tactical asset allocation and multi-manager diversification, and offers services including sub-advisory arrangements and an online wrap-fee portfolio option through Betterment Institutional.

College savings (529s, UTMA, etc.)
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Telma P

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Telma Provencio is a financial advisor at HBW Advisory Services LLC with 18 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at HBW Advisory Services since 2021. Her prior experience includes roles at Cetera Advisor Networks LLC and HBW Securities LLC. She is also licensed as an insurance agent, selling life, disability, annuities, and long-term care products. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm emphasizes a blended investment approach, using third-party money managers and model portfolios, and serves a large client base through retail, charitable, and institutional relationships.

College savings (529s, UTMA, etc.)
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James L

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

James Lopes is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 credentials and bringing 40 years of industry experience. His career includes roles at Cetera Advisor Networks and HBW Securities, alongside managing Lopes Financial Services since 2007. Lopes is also involved in estate planning services, referring clients for trust and estate document preparation. HBW Advisory Services manages approximately $1.75 billion in assets and serves a diverse client base including individuals, families, charitable organizations, and retirement plans. The firm employs a blended investment approach using third-party money managers and model portfolios, and is notable for its high client-to-advisor ratio and its institutional and intermediary service offerings.

College savings (529s, UTMA, etc.)
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Dillon D

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Dillon Determan is a Series 65-licensed financial advisor at HBW Advisory Services LLC with one year of industry experience. Prior to his advisory role, he has worked in the restaurant industry, including as a server at Ruths Chris Steakhouse since 2021. HBW Advisory Services manages approximately $1.75 billion in assets and offers discretionary and non-discretionary asset management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers and sub-advisers, and it serves a large client base across retail and institutional segments.

College savings (529s, UTMA, etc.)
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Joseph B

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Joseph Bonanno is a financial advisor at HBW Advisory Services LLC with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at HBW Advisory Services since 2015. In addition to his advisory role, he owns and operates a web application development business. HBW Advisory Services manages approximately $1.75 billion in assets and serves individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers and emphasizes multi-manager diversification, offering a high client load per advisor and a mix of retail, charitable, and institutional clients.

College savings (529s, UTMA, etc.)
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Kenji S

Series 66

Simi Valley, CA

HBW Advisory Services LLC

Kenji Saito is a financial advisor at HBW Advisory Services LLC with 16 years of industry experience. He holds a Series 66 designation and previously worked at Centaurus Financial, Inc. for 10 years. Outside of advising, he serves as president of FC Andrews Financial Education and teaches a financial education class for adult learners at Santa Barbara City College. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach, combining tactical allocation, fixed income, and multi-manager diversification, and offers sub-advisory, co-advisory, and online wrap-fee portfolio services.

College savings (529s, UTMA, etc.)
user avatar

Rick H

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Rick Harbus is an investment advisory representative at HBW Advisory Services LLC with 34 years of industry experience. He has worked at CETERA Advisor Networks LLC and HBW Securities LLC prior to his current roles. Outside of financial advising, Harbus owns and operates an automobile restoration business and is involved in several entrepreneurial ventures including a coffee company and automotive productions. HBW Advisory Services manages approximately $1.75 billion in client assets and serves a diverse range of clients including individuals, families, charitable organizations, and retirement plans. The firm employs a blended investment approach combining tactical asset allocation, fixed income, and multi-manager diversification, and offers sub-advisory and co-advisor services as well as online wrap-fee portfolios through Betterment Institutional.

College savings (529s, UTMA, etc.)
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Todd P

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Todd Penrod is a financial advisor with HBW Advisory Services LLC in Simi Valley, CA, holding Series 63 and Series 65 credentials and 24 years of industry experience. He has worked with HBW Advisory Services since 2015 and has been affiliated with Cetera Advisor Networks LLC since 2017. Penrod also serves as a compliance officer within the HBW organization. HBW Advisory Services manages approximately $1.75 billion in client assets and provides a range of investment management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach that includes tactical asset allocation and multi-manager diversification, and it serves a large client base with a notable emphasis on institutional and intermediary roles.

College savings (529s, UTMA, etc.)
user avatar

Jorge M

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Jorge Meza Jr. is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 designations and bringing 25 years of industry experience. He has worked with Meza Wealth Management, Cetera Wealth Services, and HBW Securities LLC, among others. Meza is also involved as a board member of the Santa Clarita Business Group, a local networking organization. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to individuals, families, charitable organizations, and institutional clients. The firm employs a blended investment approach using third-party money managers and sub-advisers, and offers a range of services including sub-advisory and wrap-fee portfolio options.

College savings (529s, UTMA, etc.)
user avatar

Michael D

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Michael Difiore is a financial advisor at HBW Advisory Services LLC in Simi Valley, CA, holding a Series 65 designation. He has one year of industry experience, joining HBW Advisory Services in 2025 after roles at United Wholesale Lending, Wells Fargo, and JPMorgan Chase. HBW Advisory Services manages approximately $1.75 billion in assets, serving individuals, families, charitable organizations, businesses, and retirement plans with discretionary and non-discretionary asset management, financial planning, and consulting. The firm uses a blended investment approach incorporating tactical asset allocation, fixed income, and multi-manager diversification, and it provides sub-advisory and co-advisory services along with an online wrap-fee portfolio through Betterment Institutional.

College savings (529s, UTMA, etc.)
user avatar

Lisa G

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Lisa Gilmore is a financial advisor at HBW Advisory Services LLC with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with HBW Advisory Services since 2021, following prior roles at HBW Partners, Cetera Advisor Networks LLC, and HBW Securities LLC. HBW Advisory Services manages approximately $1.75 billion in assets, providing asset management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach incorporating tactical asset allocation, fixed income, and multi-manager diversification, and offers sub-advisory, co-advisor, and online wrap-fee portfolio services.

College savings (529s, UTMA, etc.)
user avatar

Chad F

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Chad Francis is a financial advisor at HBW Advisory Services LLC with eight years of industry experience. He holds a Series 65 designation and has worked at HBW Advisory Services since 2018, following seven years at Gordon Biersch. Outside of his advisory role, Francis serves as president of Thrive Stewardship Financial Advisors, Inc., where he provides notary public and trust services, and he assists clients with revocable living trusts through Encorestate Plans on a non-compensated basis. HBW Advisory Services manages approximately $1.75 billion in assets and offers discretionary and non-discretionary asset management, financial planning, and consulting to a diverse client base including individuals, families, charitable organizations, and institutional plans. The firm employs a blended investment approach using third-party money managers and model portfolios, and it is notable for its high client load per advisor and its combination of retail, charitable, and institutional services.

College savings (529s, UTMA, etc.)
user avatar

Tyson K

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Tyson Kunst is a financial advisor with HBW Advisory Services LLC in Simi Valley, CA, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. He previously worked at Steel Peak Wealth Management, LLC before joining HBW in 2018. Kunst also serves as an insurance advisor with Income Planning Associates, where he recommends annuities and insurance products for planning purposes. HBW Advisory Services manages approximately $1.75 billion in client assets, offering asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm utilizes a blended investment approach with third-party managers, emphasizes multi-manager diversification and downside protection, and serves a large client base across retail, institutional, and intermediary segments.

College savings (529s, UTMA, etc.)
View complete list of advisors at this office
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