Hergenroeder Financial Advisors, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Hergenroeder Financial Advisors serves individuals (including high-net-worth and non‑HNW clients), business entities, pension and profit‑sharing plans, trusts, estates and charitable organizations, offering discretionary and non‑discretionary portfolio management as well as standalone financial planning and consulting. The firm provides implementation options through affiliated registered‑representative and insurance capacities, enabling clients to access brokerage and insurance products in addition to advisory services.
The firm's investment approach emphasizes asset allocation using a blend of active and passive mutual funds and ETFs, periodic rebalancing, and manager/strategy evaluation by risk and return metrics across multiple time horizons. It also employs specific tactical tools for concentration risk—typically collars (buying out‑of‑the‑money puts and selling out‑of‑the‑money calls against a portion of a large stock position)—and considers specialized investments such as Dimensional Fund Advisors funds and structured products when appropriate.
Noteworthy attributes include a relatively small advisory team managing roughly $305 million in client assets, the explicit use of FDIC‑insured structured notes in client accounts, and client access to an eMoney aggregation platform that displays excluded assets alongside managed accounts. The firm’s advisors’ dual roles as registered representatives of LPL and as licensed insurance agents mean clients may be offered commission‑based implementation alternatives in addition to fee‑based advisory services, a governance point discussed in the brochure.
Client services
Expertise
Fee options
Financial planning and consulting services generally range from $1,500 to $15,000 fixed fee.
$0 - $500,000: 1.60% $500,000 - $750,000: 1.40% $750,001 - $1,000,000: 1.30% $1,000,001 - $2,500,000: 1.20% $2,500,001 - $5,000,000: 1.00% More than $5,000,000+: Negotiable
Clients may purchase products through firm representatives as registered representatives of LPL Financial and/or licensed insurance agents; commissions apply.
Financial planning and consulting services at $250 per hour, negotiable.
Account minimum: No annual minimum fee or asset level generally required; however, the firm may terminate accounts it deems too small to manage effectively. No specific dollar minimum stated. Fee-only: Financial planning and consulting fees negotiable; generally $1,500 to $15,000 fixed fee or $250/hour (negotiable)
Main office
1954 Greenspring Drive, Suite 230
Timonium MD 21093
Advisors at this office
4
Most active in
Arizona · Delaware · Florida · Georgia · Louisiana · Maryland · New Hampshire · North Carolina · Pennsylvania · South Carolina · Texas · Virginia · West Virginia
Also doing business as
Hergenroeder Financial Advisors · Hergenroeder Financial Advisors, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Rebecca H
CFP®, ChFC®, Series 63, Series 65
Timonium, MD
Hergenroeder Financial Advisors, Inc.
Rebecca Hergenroeder is a CFP® and ChFC® with 33 years of industry experience. She has been with Hergenroeder Financial Advisors, Inc. since 1999 and is also affiliated with LPL Financial LLC. In addition to her advisory work, she is a commissioned notary. Hergenroeder Financial Advisors serves individuals, business entities, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, standalone financial planning, and consulting, employing an investment approach that blends active and passive funds with tactical risk management tools.
Lisa H
CFP®, ChFC®, Series 63, Series 65
Timonium, MD
Hergenroeder Financial Advisors, Inc.
Lisa Hergenroeder is a CFP® and ChFC® with 28 years of industry experience. She has been with Hergenroeder Financial Advisors, Inc. and LPL Financial LLC since 2003. Her background includes selling long-term care and term life insurance. Hergenroeder Financial Advisors serves individuals, business entities, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, standalone financial planning, and consulting, implementing investment strategies that combine active and passive funds, periodic rebalancing, and risk-based manager evaluation.
Jon S
CFP®, Series 66
Timonium, MD
Hergenroeder Financial Advisors, Inc.
Jon Snyder is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Hergenroeder Financial Advisors, Inc. since 2021. His prior experience includes roles at LPL Financial LLC, Bank of America, N.A., and Merrill Lynch, Pierce, Fenner & Smith Incorporated. Hergenroeder Financial Advisors serves individuals, business entities, pension and profit-sharing plans, trusts, estates, and charitable organizations, providing discretionary and non-discretionary portfolio management alongside financial planning and consulting. The firm employs a blend of active and passive investment strategies with tactical risk management tools, managing approximately $305 million in client assets.
Kenneth M
Series 66
Timonium, MD
Hergenroeder Financial Advisors, Inc.
Kenneth Mc Quay is a financial advisor at Hergenroeder Financial Advisors, Inc. with three years of industry experience. He holds a Series 66 designation and has prior experience at Bank of America, Merrill, LPL Financial, and Equitable Advisors. Before entering financial services, his background includes roles in the food and hospitality industry and attendance at the University of Maryland–College Park. Hergenroeder Financial Advisors serves individuals, business entities, pension and profit-sharing plans, trusts, estates, and charitable organizations with portfolio management and financial planning services. The firm employs an investment approach that blends active and passive funds, emphasizes asset allocation and risk management, and offers clients access to both advisory and commission-based implementation options.
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