HNW client percentage for Supported firms serving clients in Maryland

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold, indicating the firm’s focus and the complexity of planning it offers. Supported firms—those with 1–4 advisors plus staff or managing over $200 million in assets—have typically made intentional choices about their client base. A higher HNW percentage usually means the firm serves wealthier clients with more bespoke planning, while a lower percentage suggests a broader, more scalable approach.

In Maryland, among 244 supported firms, the median HNW client percentage is 29.58%, closely aligning with the national median of 29.32%. The distribution shows a wide range, with some firms serving mostly affluent clients below the HNW threshold and others focusing heavily on high-net-worth households. This spread suggests that Maryland advisors offer diverse options—from firms designed for efficient, broader access to those built around complex, high-net-worth planning. Firms with lower HNW percentages may be targeting working professionals and smaller business owners, while those with higher percentages likely provide more tailored services for wealthier clients.

For you, this metric helps clarify the type of advisory experience you might expect. There’s no single “right” percentage; it depends on your financial situation and service preferences. A higher HNW client share often means higher minimums and more customized planning, whereas a lower share may offer more standardized services and broader accessibility. Use this alongside other factors to find an advisor who matches your needs and goals. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.