New York, NY Broadway Office

IP Financial Advisory Services LLC primarily serves individual retail clients — the firm’s brochure states the majority of its client base falls under “individuals (other than high net worth individuals)” — and offers portfolio management, financial planning, consulting, managed account programs, and access to unaffiliated third‑party investment managers. It also provides specialized advisory and consulting services that include actuarial analysis, benefits consulting, insurance consulting, and investment banking support.

The firm’s representatives construct personalized portfolios and, when engaged, exercise discretionary authority to implement and rebalance strategies on an ongoing basis; clients may also be placed into TPIA programs managed on a discretionary basis by third‑party managers. IP Financial describes a range of analytical approaches (fundamental, technical, asset allocation) and operational features such as using an order management system to implement tax‑efficient asset location and opportunistic rebalancing for held‑away accounts like 401(k)s.

Compared with many large enterprise advisers, IP Financial places its principal client focus on non‑HNW retail investors and retirement plan participants rather than prioritizing high‑net‑worth or corporate business development, and it offers a broader consulting toolkit (stochastic and actuarial analyses, charitable lead annuity and structured tax planning). The firm is also an insurance agency and broker‑dealer affiliate and discloses fee‑sharing arrangements with third‑party managers (including a potential due diligence fee capped at 25 basis points), arrangements that the brochure identifies as potential conflicts of interest.