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Probity Advisors, Inc.

Updated today

Client AUM

$662,480,370

Clients

543

Advisors

3

across 2 offices

About

Probity Advisors, Inc. provides discretionary portfolio management, financial planning, annuity allocation services, consulting, and retirement plan advisory to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and corporations. The firm manages client accounts through several in‑house platforms and also offers standalone consulting and financial planning engagements.

The firm’s investment approach combines active stock selection and fixed‑income management with ETF‑based tactical allocation and quantitative rebalancing, tailoring portfolios to clients’ stated objectives, tax considerations, time horizons, and risk tolerances. Probity uses a mix of fundamental, technical, quantitative and cyclical analysis, may employ options strategies for hedging or income, and conducts periodic account reviews with quarterly reporting and online performance access.

Distinctive features disclosed in the brochure include a weekly client commentary and periodic white papers distributed to clients and other contacts, and the provision of participant education as part of its retirement plan services. Probity also owns a majority interest in an affiliated registered adviser (WSA Affiliates, LLC), discloses referral arrangements with that affiliate, and its principals have related business activities (including an insurance agency and a technology services company) that are disclosed and managed for potential conflicts.

Client services

Financial planning Portfolio management Pension consulting Newsletters or periodicals Educational seminars or workshops

Expertise

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting

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Fee options

Percentage

$0 - $99,999: Advantage: 1.22%; Tactical Allocation: 1.00%; Diversified Income: 1.22%; Fixed Income: 0.5% $100,000 - $249,999: Advantage: 1.22%; Tactical Allocation: 0.90%; Diversified Income: 1.22%; Fixed Income: 0.5% $250,000 - $499,999: Advantage: 1.22%; Tactical Allocation: 0.85%; Diversified Income: 1.22%; Fixed Income: 0.5% $500,000 - $999,999: Advantage: 1.14%; Tactical Allocation: 0.80%; Diversified Income: 1.14%; Fixed Income: 0.5% $1,000,000+: Advantage: 1.05%; Tactical Allocation: 0.75%; Diversified Income: 1.05%; Fixed Income: 0.5%

Project-based

$100 to $250 per hour for Financial Planning and Consulting Services

Other

Account minimum: Varies by platform, ranging from $0 to $250,000 depending on the service Minimum fee: Minimum annual fee of $100 Fee-only: Financial Planning and Consulting Services charged hourly at $100 to $250 per hour

Main office

See office

10000 N. Central Expressway, Suite 1326

Dallas TX 75231

Advisors at this office

6

Most active in

Arkansas · California · Colorado · Florida · Kansas · Massachusetts · Nebraska · New York · Oklahoma · South Carolina · Tennessee · Texas

Also doing business as

Nesting Easy · Probity Advisors, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Porter O

ChFC®, Series 63, Series 65

Dallas, TX

Probity Advisors, Inc.

Porter Ozanne III is a financial advisor with Probity Advisors, Inc. in Dallas, TX, holding the ChFC® designation and Series 63 and 65 licenses. He has 26 years of industry experience and has been involved with Probity Advisors since 2002. Outside of his advisory role, he is vice president and owner of a technology services company that supports Probity Advisors. Probity Advisors, Inc. provides discretionary portfolio management, financial planning, annuity allocation, consulting, and retirement plan advisory services to individuals, pension plans, charitable organizations, and corporations. The firm employs a combination of active stock selection, fixed-income management, and ETF-based tactical allocation, using fundamental, technical, quantitative, and cyclical analysis tailored to client objectives and risk tolerances.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Marshall O

CFP®, Series 66

Dallas, TX

Probity Advisors, Inc.

Marshall Ozanne is a CFP® with 23 years of industry experience, currently serving as an advisor at Probity Advisors, Inc. in Dallas, TX. He previously spent 18 years at Woodbury Financial and has additional experience with WSA Affiliates, LLC and Private Client Services. Outside of his advisory role, he is president of Ozanne Financial Services, LLC, which provides insurance product sales and consulting services to RIAs. Probity Advisors, Inc. offers discretionary portfolio management, financial planning, and retirement plan advisory services to individuals, including high-net-worth clients, as well as pension plans, charitable organizations, and corporations. The firm employs a combination of active stock selection, fixed-income management, tactical ETF allocation, and quantitative rebalancing tailored to clients’ objectives and risk tolerances, with ongoing account reviews and client education.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Adam B

CFP®, CFA®, Series 66

Dallas, TX

Probity Advisors, Inc.

Adam Bronson is a CFP®, CFA®, and holds a Series 66 license, with 21 years of industry experience. He has been with Probity Advisors, Inc. in Dallas, TX since 2003. Probity Advisors, Inc. provides discretionary investment supervisory services, financial planning, and retirement-plan advisory to individuals, pension plans, charitable organizations, and businesses. The firm employs both active management and quantitative strategies across multiple asset classes and offers fiduciary consulting and participant education as part of its service model.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Christopher S

CFA®, Series 66

Dallas, TX

Probity Advisors, Inc.

Christopher Sorrow is a CFA® charterholder and holds a Series 66 license with 23 years of industry experience. He is a vice president and control person at Probity Advisors, Inc., where he has worked since 2002, and he is also president and 50% owner of FA Holdings, Inc., a technology services company supporting his firm. Additionally, he serves as secretary of WSA Affiliates, LLC, an affiliated registered investment advisor. Probity Advisors, Inc. provides discretionary portfolio management, financial planning, annuity allocation, consulting, and retirement plan advisory services to individuals, plans, charitable organizations, and corporations. The firm integrates active stock and fixed-income management with ETF-based tactical allocation and quantitative rebalancing, employing a combination of fundamental, technical, quantitative, and cyclical analysis tailored to clients’ objectives and risk profiles.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Phillip M

Series 65

Dallas, TX

Probity Advisors, Inc.

Phillip Maxwell is a financial advisor at Probity Advisors, Inc. in Dallas, TX, holding a Series 65 designation with two years of industry experience. Prior to joining Probity Advisors, he was self-employed for one year and worked at Fort Worth Presbyterian Church for five years. Probity Advisors, Inc. provides discretionary portfolio management, financial planning, and retirement plan advisory services to individuals, pension plans, charitable organizations, and corporations. The firm utilizes a combination of active stock selection, fixed-income management, and ETF-based tactical allocation tailored to clients' objectives and risk tolerances.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Marcus M

CFP®, Series 63, Series 65

Dallas, TX

Probity Advisors, Inc.

Marcus Magers is a CFP® with 25 years of industry experience and is affiliated with Probity Advisors, Inc. in Dallas, TX, where he has worked since 2012. He previously worked at Forest Securities, Inc. from 2015 to 2017. Probity Advisors, Inc. provides discretionary portfolio management, financial planning, and consulting services to individuals, pension plans, charitable organizations, and corporations. The firm employs an investment approach that includes active stock selection, fixed-income management, ETF-based tactical allocation, and quantitative rebalancing tailored to client objectives and risk tolerances.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

David R

Series 65

Dallas, TX

Probity Advisors, Inc.

David Rea Jr. is a financial advisor at Probity Advisors, Inc. in Dallas, TX, holding a Series 65 designation. He has one year of industry experience, with prior roles at GuideStone Financial Resources and KPMG, LLC. Probity Advisors, Inc. provides discretionary portfolio management, financial planning, annuity allocation, consulting, and retirement plan advisory services to individuals, pension plans, charitable organizations, and corporations. The firm employs a mixed active and quantitative investment approach tailored to clients’ objectives and offers regular client communications and participant education as part of its retirement services.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
View complete list of advisors at this firm
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