Dallas, TX Ten Thousand North Central Expressway Office

Updated today
Probity Advisors, Inc. logo

Probity Advisors, Inc.

Team

Firm-wide stats for Probity Advisors, Inc.

Total advisors

3

Across 2 offices

Clients per advisor

181 Very High

Avg AUM per client

$1,220,038 Typical

HNW client ratio

28% Typical

About

Probity Advisors, Inc. provides discretionary portfolio management, financial planning, annuity allocation services, consulting, and retirement plan advisory to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and corporations. The firm manages client accounts through several in‑house platforms and also offers standalone consulting and financial planning engagements.

The firm’s investment approach combines active stock selection and fixed‑income management with ETF‑based tactical allocation and quantitative rebalancing, tailoring portfolios to clients’ stated objectives, tax considerations, time horizons, and risk tolerances. Probity uses a mix of fundamental, technical, quantitative and cyclical analysis, may employ options strategies for hedging or income, and conducts periodic account reviews with quarterly reporting and online performance access.

Distinctive features disclosed in the brochure include a weekly client commentary and periodic white papers distributed to clients and other contacts, and the provision of participant education as part of its retirement plan services. Probity also owns a majority interest in an affiliated registered adviser (WSA Affiliates, LLC), discloses referral arrangements with that affiliate, and its principals have related business activities (including an insurance agency and a technology services company) that are disclosed and managed for potential conflicts.

Based on Probity Advisors, Inc.

Expertise

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting

Based on Probity Advisors, Inc.

Location

Ten Thousand North Central Expressway, Suite 1326

Dallas TX 75231

Advisors at this office

1

View complete list of advisors at this office
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)