Houston, TX Office

Team
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Prospera Financial Services, inc. logo

Prospera Financial Services, inc.

Multi-team

Firm-wide stats for Prospera Financial Services, inc.

Total advisors

272

Across 130 offices

Clients per advisor

69 High

Avg AUM per client

$573,406 Typical

HNW client ratio

33% High

About

Prospera Financial Services, Inc. is an enterprise‑scale adviser and dually registered broker‑dealer that serves a broad mix of individuals (including high‑net‑worth clients), corporate and charitable entities, and retirement plans, managing roughly $12.4 billion through about 207 advisors across approximately 140 offices. The firm offers investment advisory and financial planning services across multiple delivery vehicles, including firm‑sponsored wrap and allocation programs, third‑party model and SMA/UMA platforms, and advisor‑managed models.

Prospera’s representatives construct and implement portfolios using a combination of firm models, third‑party sub‑advisers, and customizable allocations; accounts may be managed on a discretionary or non‑discretionary basis with ongoing monitoring and periodic rebalancing. Clients may receive advice and implementation through various sponsored platforms (Summit, Schwab, Envestnet, SEI, AssetMark, Wells Fargo, RBC), and the firm describes a process that includes screening, evaluation, portfolio construction and ongoing oversight.

Distinctive features disclosed in the brochure include Prospera’s dual adviser/broker‑dealer status and the fact that many of its investment advisor representatives are also licensed to sell securities and insurance, so they may receive transaction‑based commissions, 12b‑1 trails, and insurance commissions in addition to asset‑based advisory fees. The firm has previously advertised predecessor performance and disclosed an SEC consent order (relating to AlphaSector predecessor performance) and a $100,000 penalty; it also relies heavily on clearing‑custodian relationships and cash‑sweep and revenue‑sharing arrangements (notably with WFCS and RBC), which the brochure identifies as potential conflicts of interest.

Based on Prospera Financial Services, inc.

Location

Houston TX

Advisors at this office

3

Advisors at this office

user avatar

John R

Series 66

Houston, TX

Prospera Financial Services, inc.

John Rossi is a financial advisor at Prospera Financial Services, Inc. in Houston, TX, with 19 years of industry experience. He held a position at UBS Financial Services Inc. for eight years before joining Prospera in 2021. Rossi serves as treasurer on the board of a local political action committee focused on legal fundraising and also holds a treasurer role with the Strake Jesuit Dads Club. Prospera Financial Services is a multi-team firm managing approximately $12.4 billion in assets across about 207 advisors and 140 offices. The firm serves a diverse client base including individuals, corporate and charitable entities, and retirement plans, offering a range of advisory and financial planning services through multiple platforms and models.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

James S

Series 63, Series 65

Houston, TX

Prospera Financial Services, inc.

James Smith is a financial advisor at Prospera Financial Services, Inc. in Houston, TX, holding Series 63 and Series 65 licenses with 45 years of industry experience. He previously worked at UBS Financial Services Inc. for 10 years before joining Prospera in 2019. Outside of his advisory role, Mr. Smith is an insurance agent and serves as a trustee for the Newman Living Trust. Prospera Financial Services, Inc. is an enterprise-scale adviser and dually registered broker-dealer serving a diverse client base, including high-net-worth individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through about 207 advisors across 140 offices, offering investment advisory and financial planning services through multiple platforms and customizable portfolio solutions.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Michael K

Series 63, Series 65

Houston, TX

Prospera Financial Services, inc.

Michael Kaplan is a financial advisor with Prospera Financial Services, Inc. in Houston, TX, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney, serving clients for over a decade. Outside of his advisory role, Kaplan owns and operates a travel insurance agency and is involved in buying and selling gold, silver, metals, and fine watches. Prospera Financial Services, Inc. is an enterprise-scale adviser and dually registered broker-dealer serving individuals, high-net-worth clients, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion across 207 advisors and offers investment advisory and financial planning services through multiple platforms and customizable portfolio management options.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
View complete list of advisors at this office
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