Prota Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Prota Financial provides discretionary investment management and financial planning to individuals, high‑net‑worth clients, and small businesses. The firm reports $270 million in regulatory assets under management and delivers portfolio management, planning, and ongoing client reviews through a team of registered Investment Adviser Representatives.
The firm employs model-based portfolio management, using seven stated models that include ETF, equity, and two Sharia‑compliant portfolios; private or alternative investments are considered on a case‑by‑case basis. Investment analysis blends fundamental analysis and Modern Portfolio Theory, portfolios are rebalanced periodically (generally quarterly), and Prota routes custody and execution through a single, required custodian relationship with Charles Schwab for managed accounts.
Compared with many multi‑team advisers, Prota is notable for operating on a discretionary‑only basis and for offering explicitly Sharia‑compliant model options alongside conventional models. Operational practices that distinguish the firm include use of a centralized trading team (with limited personal trading windows), allowance for undirected/unmanaged client subaccounts that hold restricted or self‑traded securities, and participation in lead‑generation/referral programs such as SmartVestor and SmartAsset.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% $1,000,000 - $3,000,000: 0.75% $3,000,000+: 0.50%
Main office
See office1980 Post Oak Blvd, Suite 200
Houston TX 77056-3845
Advisors at this office
9
Offices (7)
Most active in
Louisiana · Massachusetts · Nebraska · South Carolina · Texas · Washington
Also doing business as
Prota · Prota Financial · Prota Financial, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)