McKinney, TX Office

Team
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RFG Advisory, LLC logo

RFG Advisory, LLC

Multi-team

Firm-wide stats for RFG Advisory, LLC

Total advisors

188

Across 87 offices

Clients per advisor

92 High

Avg AUM per client

$295,694 Very Low

HNW client ratio

7% Low

About

RFG Advisory is a multi‑team registered investment adviser with roughly 178 advisors managing about $8 billion for more than 17,000 clients, including individuals, high‑net‑worth households, trusts, retirement plans and institutional accounts. The firm provides portfolio management, financial planning, retirement plan consulting, access to third‑party and proprietary model strategies, alternative investments and annuity management.

RFG typically manages client assets on a discretionary basis using a mix of actively managed and passive ETF/mutual‑fund models, direct indexing and tax‑aware strategies, with periodic rebalancing and a focus on risk‑managed sleeves. It operates an internal investment team and a model marketplace and uses multiple third‑party platforms (for example, SMArtX, iCapital/CAIS and Pontera) to implement unified managed accounts, participant solutions and alternative offerings.

Noteworthy aspects of the firm include its role as sub‑adviser to the Bluemonte family of ETFs and its willingness to manage assets for investment companies—capabilities that are uncommon among multi‑team advisers. The firm also provides services to state and municipal clients and supports Financial Advisors who hold insurance licenses and sell insurance/annuity products through affiliated and third‑party platforms, alongside curated access to private alternative investments and banking partnerships.

Based on RFG Advisory, LLC

Expertise

Options & derivatives strategies Concentrated stock management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)

Based on RFG Advisory, LLC

Occupation focus

Founder/Business Owner Educators, Teachers, and Academics Doctor or Medical Professional Executive

Based on RFG Advisory, LLC

Demographic focus

Women Professionals

Based on RFG Advisory, LLC

Location

201 W. Virginia Street, Suite 102

McKinney TX 75069

Advisors at this office

2

Advisors at this office

user avatar

Eric B

CFP®, Series 63

McKinney, TX

RFG Advisory, LLC

Eric Blake is a CFP® certificant with 27 years of industry experience, currently serving as an advisor at RFG Advisory, LLC since 2020. His prior roles include positions at Raymond James Financial Services and Legacy Texas Bank. Outside of his advisory work, he serves as treasurer for a children’s nonprofit and volunteers as a financial coach and committee member for various community organizations. RFG Advisory is a multi-team registered investment adviser managing approximately $8 billion for over 17,000 clients, including individuals, high-net-worth households, trusts, retirement plans, and institutions. The firm employs a mix of actively managed and passive strategies, tax-aware approaches, and alternatives, and is notable for its role as sub-adviser to the Bluemonte family of ETFs and its service to state and municipal clients.

Options & derivatives strategies Concentrated stock management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Founder/Business Owner Educators, Teachers, and Academics Doctor or Medical Professional Executive Women Professionals
user avatar

Eric B

Series 65

McKinney, TX

RFG Advisory, LLC

Eric Blake is a financial advisor at RFG Advisory, LLC with a Series 65 designation and one year of industry experience. Prior to joining RFG Advisory, he worked at LMW Tax Solutions, Doodash, and Starbucks. RFG Advisory is a multi-team registered investment adviser with approximately 178 advisors managing about $8 billion for more than 17,000 clients. The firm serves individuals, high-net-worth households, trusts, retirement plans, and institutional accounts using a mix of actively managed and passive strategies, including direct indexing and tax-aware approaches.

Options & derivatives strategies Concentrated stock management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Founder/Business Owner Educators, Teachers, and Academics Doctor or Medical Professional Executive Women Professionals
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