Northfield, MN Office

Team
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Sequoia Financial Group, L.L.C.

Enterprise

Firm-wide stats for Sequoia Financial Group, L.L.C.

Total advisors

241

Across 40 offices

Clients per advisor

46 Low

Avg AUM per client

$2,697,996 Very High

HNW client ratio

41% Very High

About

Sequoia Financial Advisors, LLC provides wealth planning, investment management, retirement-plan advisory and related consulting to a broad client mix that includes individuals (including high‑net‑worth clients), family offices, corporations, charitable organizations, trusts and retirement plans. Services described in the brochure include model and custom portfolio management, private fund management, trustee support, estate document preparation via third parties, aggregation/reporting platforms and retirement‑plan consulting and participant education.

The firm implements portfolios through a combination of model allocations and custom solutions overseen by an Investment Policy Committee, and may use mutual funds, ETFs, individual securities, private and alternative investments and independent third‑party managers to achieve client objectives. Research and allocation decisions draw on fundamental, technical and cyclical analysis supplemented by third‑party research and regular due diligence, with periodic monitoring and quarterly model reviews and rebalancing described in the disclosure.

Sequoia’s disclosures identify several arrangements that distinguish it from many peers: it serves as sponsor and sub‑advisor to an affiliated ETF and acts as general partner/adviser to private funds, and it is under common ownership with Sequoia Tax Services while also administering the American Center for Philanthropy—relationships the firm discloses as creating potential conflicts of interest. The brochure also notes trustee support bundles and the use of fixed‑retainer or subscription‑style billing for some planning and monitoring services, a billing approach the firm documents that is less common among firms of its size.

Based on Sequoia Financial Group, L.L.C.

Expertise

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.)

Based on Sequoia Financial Group, L.L.C.

Occupation focus

Founder/Business Owner Executive

Based on Sequoia Financial Group, L.L.C.

Location

11 Bridge Square

Northfield MN 55057

Advisors at this office

26

Advisors at this office

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Gregory C

Series 63

Northfield, MN

Sequoia Financial Group, L.L.C.

Gregory Carlson is a financial advisor at Sequoia Financial Group, L.L.C. with 12 years of industry experience. He holds a Series 63 designation and previously worked at Carlson Capital Management and Carlson Capital Management, LLC for over three decades combined. Outside of his advisory role, he owns ViaForte, Inc., a company providing insurance solutions. Sequoia Financial Advisors, LLC offers wealth planning, investment management, and retirement-plan advisory services to a diverse client base including individuals, family offices, corporations, and charitable organizations. The firm combines model and custom portfolio management with a range of investment vehicles and employs a research-driven approach overseen by an Investment Policy Committee.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Abra K

CFP®, Series 63, Series 65

Northfield, MN

Sequoia Financial Group, L.L.C.

Abra Kramas is a CFP®-certified financial advisor with 11 years of industry experience. She is currently with Sequoia Financial Group, L.L.C., where she has worked since 2025. Prior to this, she spent seven years at Carlson Capital Management LLC and three years at Securian Financial Services, Inc. and Minnesota Life Insurance Company. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including high-net-worth individuals, charitable organizations, corporations, trusts, and family offices. The firm employs a combination of in-house model allocations, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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John C

CFP®

Northfield, MN

Sequoia Financial Group, L.L.C.

John Cronin is a CFP® professional with one year of industry experience, currently serving as a financial advisor at Sequoia Financial Group, L.L.C. He previously worked at Carlson Capital Management for four years and has experience in academic roles at Saint John's University and the Academy of Holy Angels. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse range of clients, including high-net-worth individuals, charitable organizations, corporations, trusts, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by ongoing research and oversight from an Investment Policy Committee.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Jason K

CFP®

Northfield, MN

Sequoia Financial Group, L.L.C.

Jason Kley is a CFP® professional with 12 years of industry experience, currently serving at Sequoia Financial Group, L.L.C. since 2025. Prior to joining Sequoia, he worked at Carlson Capital Management for 14 years. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base including individuals, charitable organizations, corporations, trusts, and family offices. The firm utilizes a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Justin S

Northfield, MN

Sequoia Financial Group, L.L.C.

Justin Stets is a financial advisor at Sequoia Financial Group, L.L.C. with 12 years of industry experience. He previously worked at Carlson Capital Management, LLC for 10 years before joining Sequoia in 2025. Outside of his advisory role, he is a shareholder and partner in Madison MN, LLC. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base including individuals, charitable organizations, corporations, trusts, family offices, and other institutional clients. The firm utilizes a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Andrew O

CFP®, Series 65

Northfield, MN

Sequoia Financial Group, L.L.C.

Andrew Owen is a CFP® with two years of industry experience, currently with Sequoia Financial Group, L.L.C. He has previously worked at Carlson Capital Management LLC and Lincoln Savings Bank. Outside of his advisory career, he has experience with Bit to Byte, LLC. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base including individuals, charitable organizations, corporations, trusts, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by regular oversight from an Investment Policy Committee.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Selene S

CFP®

Northfield, MN

Sequoia Financial Group, L.L.C.

Selene Serkland is a CFP® professional with two years of industry experience, currently serving as a financial advisor at Sequoia Financial Group, L.L.C. Her prior roles include positions at Carlson Capital Management LLC and RMB Capital. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a broad range of clients, including high-net-worth individuals, charitable organizations, corporations, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Callie G

CFP®

Northfield, MN

Sequoia Financial Group, L.L.C.

Callie Geist is a CFP® professional with 12 years of industry experience. She currently works at Sequoia Financial Group, L.L.C. and previously spent nine years at Carlson Capital Management, LLC. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to individuals, charitable organizations, corporations, trusts, family offices, and other institutional clients. The firm uses a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Nicholas K

CFP®, Series 66

Northfield, MN

Sequoia Financial Group, L.L.C.

Nicholas Krakosky is a CFP® with 12 years of industry experience, currently serving as a financial advisor at Sequoia Financial Group, L.L.C. He previously worked at Carlson Capital Management LLC and Edward Jones. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including individuals, charitable organizations, corporations, trusts, and family offices. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and research from multiple external providers.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Kevin K

Series 63

Northfield, MN

Sequoia Financial Group, L.L.C.

Kevin Koski is a financial advisor at Sequoia Financial Group, L.L.C. He holds a Series 63 designation and has 12 years of industry experience. Prior to joining Sequoia Financial Group in 2025, he spent 16 years with Carlson Capital Management, LLC. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse range of clients, including high-net-worth individuals, charitable organizations, corporations, trusts, and family offices. The firm utilizes a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Christopher F

CFP®, Series 65

Northfield, MN

Sequoia Financial Group, L.L.C.

Christopher Fencl is a CFP® and Series 65 credentialed advisor with six years of industry experience. He is currently with Sequoia Financial Group, L.L.C. and previously worked at Carlson Capital Management LLC, TruNorth Wealth Partners, Robert Half Management, and Protiviti. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse client base, including high-net-worth individuals, charitable organizations, corporations, trusts, family offices, and institutional clients. The firm employs a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and comprehensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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David W

CFP®, CFA®, Series 63

Northfield, MN

Sequoia Financial Group, L.L.C.

David Webb is a CFP® and CFA® with seven years of industry experience. He is currently an advisor at Sequoia Financial Group, L.L.C. in Northfield, MN. His previous roles include positions at Carlson Capital Management, JNBA Financial Advisors, The Johnston Group, and Abbot Downing. Sequoia Financial Advisors, LLC provides wealth planning, investment management, retirement-plan advisory, and related consulting services to a diverse client base that includes individuals, family offices, corporations, charitable organizations, trusts, and retirement plans. The firm offers a range of portfolio management solutions, including model and custom strategies, and integrates private and alternative investments with ongoing research and oversight.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Steven T

CFP®, Series 66

Northfield, MN

Sequoia Financial Group, L.L.C.

Steven Tecker is a Certified Financial Planner® (CFP®) with nine years of industry experience. He is currently with Sequoia Financial Group, L.L.C. and has previously worked at Carlson Capital Management and Fidelity Investments. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan advisory services to a diverse client base that includes individuals, family offices, corporations, charitable organizations, trusts, and retirement plans. The firm utilizes a combination of model portfolios and custom solutions overseen by an Investment Policy Committee and incorporates various investment vehicles including mutual funds, ETFs, private funds, and third-party managers.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Jeffrey C

CFP®, Series 63

Northfield, MN

Sequoia Financial Group, L.L.C.

Jeffrey Carlson is a CFP® with 12 years of industry experience, currently serving at Sequoia Financial Group, L.L.C. He previously spent over three decades at Carlson Capital Management. Outside of his advisory work, he owns Viaforte, Inc., a company providing insurance solutions to individuals and businesses. Sequoia Financial Advisors offers wealth planning, investment management, and retirement-plan consulting to a diverse client base, including high-net-worth individuals, family offices, corporations, and charitable organizations. The firm employs a combination of model and custom portfolios using a range of investment types, with decisions supported by multiple research methods and regular portfolio reviews.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Camila P

Series 63

Northfield, MN

Sequoia Financial Group, L.L.C.

Camila Peterson is a financial advisor at Sequoia Financial Group, L.L.C. with 20 years of industry experience. She holds a Series 63 designation and previously worked at Carlson Capital Management, LLC, Valmark Securities, Inc., and KDV Wealth Management. Sequoia Financial Advisors, LLC provides wealth planning, investment management, and retirement-plan and business-consulting services to a diverse range of clients, including high-net-worth individuals, charitable organizations, corporations, trusts, and family offices. The firm utilizes a combination of in-house model portfolios, custom accounts, and third-party manager selection, supported by an Investment Policy Committee and extensive research resources.

Wealth management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.) Founder/Business Owner Executive
View complete list of advisors at this office
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