Sherpa Financial Guides, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Sherpa Financial Guides provides investment advisory and portfolio management services primarily to individual clients, along with financial planning and consulting. The firm offers both discretionary and non-discretionary managed accounts and documents client suitability and risk tolerances; its reported assets under management are roughly $9 million across a small client base and it maintains a $10,000 account minimum.
SFG’s investment process is centered on tailored asset allocation and risk‑profiling, using a mix of approaches such as dollar‑cost averaging, technical analysis, and both long‑ and short‑term purchase strategies to pursue longer‑term purchasing power. Accounts are reviewed at least quarterly, clients receive custodian statements and fee invoices, and the firm generally recommends custody at Charles Schwab while allowing clients to direct brokerage if desired.
What is distinctive about the firm is that its principals also operate as licensed insurance agents and one principal provides tax‑preparation services, activities the brochure discloses as potential conflicts and limits in time commitment (insurance activity up to 30% of representative time; tax preparation up to about 8%). The firm also discloses that it does not charge performance‑based fees, enforces a formal Code of Ethics, and is deemed to have limited custody only through client authorization to deduct advisory fees from custody accounts.
Client services
Expertise
Fee options
Fixed fees for longer-term consulting projects range from $100 to $1,200 per project
Under $100,000 - $99,999: 1.75% $100,000 - $249,999: 1.55% $250,000 - $499,999: 1.45% $500,000 - $999,999: 1.25% $1,000,000 - $1,999,999: 1.15% $2,000,000+: 0.85%
Hourly fees range from $75 - $250 per hour
Account minimum: $10,000 Fee-only: Hourly fees range from $75 - $250 per hour; Fixed fees range from $100 to $1,200 per project
Main office
See officeAfton VA
Advisors at this office
1
Most active in
Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
David C
ChFC®, Series 63, Series 66
Afton, VA
Sherpa Financial Guides, Inc.
David Cunningham is a financial advisor at Sherpa Financial Guides, Inc. with 13 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 66 registrations. His prior experience includes roles at AE Wealth Management, LLC, BB&T Investment Services, Inc., and Berthel, Fisher & Company Financial Services, Inc. Outside of advisory work, he is involved in personal tax return preparation and farming, managing timber and animal raising operations on his own property. Sherpa Financial Guides, Inc. primarily serves individual clients with tailored investment advisory and portfolio management services, emphasizing customized asset allocation and risk profiling. The firm offers both discretionary and non-discretionary managed accounts and incorporates a variety of strategies to support long-term purchasing power.
Thomas G
Series 66
Crozet, VA
Sherpa Financial Guides, Inc.
Thomas Grinnell is a financial advisor at Sherpa Financial Guides, Inc. with 22 years of industry experience. He holds a Series 66 designation and has previously worked at AE Wealth Management, LLC and Bb&T Investment Services, Inc. Grinnell is also a partner and owner involved in insurance sales and services. Sherpa Financial Guides, Inc. provides investment advisory and financial planning services to individual and high-net-worth clients, managing approximately $5.9 million in assets. The firm offers tailored portfolio management and planning services using various investment strategies aligned with clients’ objectives and risk tolerance.
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