Crozet, VA Office

Sherpa Financial Guides provides investment advisory and portfolio management services primarily to individual clients, along with financial planning and consulting. The firm offers both discretionary and non-discretionary managed accounts and documents client suitability and risk tolerances; its reported assets under management are roughly $9 million across a small client base and it maintains a $10,000 account minimum.

SFG’s investment process is centered on tailored asset allocation and risk‑profiling, using a mix of approaches such as dollar‑cost averaging, technical analysis, and both long‑ and short‑term purchase strategies to pursue longer‑term purchasing power. Accounts are reviewed at least quarterly, clients receive custodian statements and fee invoices, and the firm generally recommends custody at Charles Schwab while allowing clients to direct brokerage if desired.

What is distinctive about the firm is that its principals also operate as licensed insurance agents and one principal provides tax‑preparation services, activities the brochure discloses as potential conflicts and limits in time commitment (insurance activity up to 30% of representative time; tax preparation up to about 8%). The firm also discloses that it does not charge performance‑based fees, enforces a formal Code of Ethics, and is deemed to have limited custody only through client authorization to deduct advisory fees from custody accounts.