Moberly, MO Office

Smith Moore & Co. provides investment advisory and financial planning services to a mix of individual clients (including high‑net‑worth households), corporations, and pension/profit‑sharing plans, managing assets through both discretionary and non‑discretionary accounts. The firm’s advisory services cover portfolio management across stocks, bonds, mutual funds, ETFs, options and select alternative investments, and include model portfolios (the Smith Moore Select Models using American Funds) and access to third‑party investment managers.

The firm describes an open‑architecture investment approach that combines proprietary model offerings, individual advisor portfolio construction, and outsourced managers, with periodic reviews and rebalancing to align accounts with clients’ objectives and risk tolerances. Investment selection methods noted in the brochure include fundamental and technical analysis and charting, and advisors work with clients to define whether accounts are managed on a discretionary or non‑discretionary basis.

Smith Moore is also registered as a broker‑dealer and its financial advisors are registered representatives and licensed to sell insurance, so advisors can provide brokerage execution and insurance products in addition to advisory services; the brochure discloses that these activities generate commissions and other transaction‑based compensation and that the firm monitors the resulting conflicts. The firm’s clearing relationship with RBC is disclosed to include a one‑time cash incentive in 2021 and ongoing marketing/recruiting payments, and the brochure describes policies the firm uses to address these arrangements while stating there are no disciplinary matters the firm believes would be material to a client’s evaluation.