SWMG, LLC logo

SWMG, LLC

Updated today

Client AUM

$430,361,910

Clients

429

Advisors

7

across 2 offices

About

SWMG serves individual clients (including high‑net‑worth households), trusts, estates, retirement accounts, and business entities with comprehensive and modular financial planning, investment management, tax‑overlay services, and facilitated estate‑document preparation via a third‑party platform. The firm delivers investment management on both discretionary and non‑discretionary bases and commonly implements strategies through third‑party asset managers using unified managed accounts.

The firm relies on third‑party model portfolios and UMA managers to construct and implement client portfolios, and it conducts periodic reviews at least quarterly while offering tax‑aware overlay options where appropriate. SWMG incorporates technology into client interactions — including video conferencing and audio/video transcription tools for documentation — and uses a third‑party platform to manage held‑away accounts while avoiding direct access to client login credentials.

Distinctive features noted in the brochure include a program of paid financial education seminars and workshops used to promote advisory services (sometimes offered through local colleges and with an optional consultation), and the firm’s facilitation of estate planning through a third‑party provider for clients. SWMG also discloses affiliations with an insurance agency and a real‑estate investment/management business, the use of foreign‑based administrative support for non‑advisory tasks, and a requirement that managed accounts be custodied at Schwab or Pershing.

Client services

Financial planning Portfolio management Educational seminars or workshops Consulting

Expertise

Wealth management Real estate investing

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Estate Planning Fees: Simple Will Plan $1,500 (Single) / $2,500 (Married); Revocable Trust Plan $3,000 (Single) / $4,000 (Married); Deed Transfer $175 per property; Attorney session $240 per 30 minutes; Financial Seminars $59 - $69 per course

Percentage

$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.25% $1,000,001 - $5,000,000: 1.00% $5,000,001+: 0.95% reducing by 0.05% for every additional $5 million until 0.50% minimum

Project-based

$500 per hour (two-hour minimum)

Other

Account minimum: $1,000,000 Minimum fee: Planning & Consulting Fees: $5,000 - $50,000 for Comprehensive and Modular Financial Planning; Hourly: $500 per hour with a two-hour minimum

Main office

See office

3343 Locke Ave, Ste 107

Fort Worth TX 76107

Advisors at this office

6

Most active in

California · Colorado · Texas

Also doing business as

Strittmatter Wealth Management Group, LLC · Swmg, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kelly B

CFP®, Series 63, Series 65

Fort Worth, TX

SWMG, LLC

Kelly Buchfink is a CFP®-certified financial advisor with 23 years of industry experience, currently serving at SWMG, LLC since 2018. Prior to joining SWMG, she worked at First Command Advisory Services and affiliated entities from 2009 to 2017. Outside of her financial advisory work, she is a Mary Kay cosmetics consultant, a role she has maintained since 1999 on a limited basis. SWMG, LLC serves individual clients, including high-net-worth households, as well as trusts, estates, retirement accounts, and business entities, offering comprehensive financial planning, investment management, tax-overlay services, and facilitated estate-document preparation. The firm utilizes third-party model portfolios and unified managed accounts, incorporating technology such as video conferencing and transcription tools to support client interactions.

Wealth management Real estate investing Founder/Business Owner
user avatar

Joshua S

CFP®, Series 66

Fort Worth, TX

SWMG, LLC

Joshua Strittmatter is a CFP® professional with 23 years of experience in the financial services industry. He has been with SWMG, LLC since 2012 and has also worked with LPL Financial, LLC since 2007. In addition to his advisory role, he teaches continuing education courses at local colleges including the University of Texas at Arlington, Tarrant County College, and Weatherford College. He is the owner of Mother Nature's Best, LLC, a retail business selling chemical-free products and supplements. SWMG serves individual clients, estates, trusts, and business entities by providing comprehensive financial planning, investment management, tax-overlay services, and estate-document facilitation through a third-party platform. The firm employs third-party model portfolios and unified managed account managers, conducts quarterly portfolio reviews, and integrates technology such as video conferencing and held-away account management into client services.

Wealth management Real estate investing Founder/Business Owner
user avatar

David T

Series 65

Fort Worth, TX

SWMG, LLC

David Thurber is a financial advisor with SWMG, LLC in Fort Worth, TX, holding a Series 65 credential and one year of industry experience. Prior to joining SWMG, he worked in mortgage lending with firms including Cross Country Mortgage and Encompass Lending Group. Thurber is also a Senior Loan Officer at Cross Country Mortgage, focusing on mortgage origination. SWMG serves individual clients, trusts, estates, retirement accounts, and businesses with financial planning, investment management, tax-overlay services, and estate-document facilitation using third-party platforms. The firm employs third-party model portfolios and unified managed accounts, conducts regular portfolio reviews, and integrates technology to support client interactions and account management.

Wealth management Real estate investing Founder/Business Owner
user avatar

Brian K

CFA®, Series 66

Fort Worth, TX

SWMG, LLC

Brian Keller is a CFA® charterholder with 12 years of industry experience. He is currently with SWMG, LLC, where he has worked since 2026. His prior experience includes roles at Victor Strategies, LLC and Edward Jones, spanning a combined 18 years before joining SWMG. SWMG serves individual clients, high-net-worth households, trusts, estates, retirement accounts, and business entities with comprehensive financial planning, investment management, tax-overlay services, and estate-document preparation through a third-party platform. The firm utilizes third-party model portfolios and unified managed accounts, offers quarterly portfolio reviews, and incorporates technology such as video conferencing and transcription tools in client interactions.

Wealth management Real estate investing Founder/Business Owner
user avatar

Joel G

Series 66

Fort Worth, TX

SWMG, LLC

Joel Galloway is a financial advisor with SWMG, LLC in Fort Worth, TX, holding a Series 66 designation and 12 years of industry experience. His prior roles include positions at Fisher Investments and TD Ameritrade. SWMG serves individual clients, trusts, estates, retirement accounts, and business entities, providing comprehensive financial planning, investment management, tax-overlay services, and estate-document preparation through a third-party platform. The firm utilizes third-party model portfolios and unified managed accounts, conducts regular portfolio reviews, and incorporates technology into client interactions.

Wealth management Real estate investing Founder/Business Owner
user avatar

James B

Series 63, Series 65

Fort Worth, TX

SWMG, LLC

James Braxton is a financial advisor with SWMG, LLC in Fort Worth, TX, holding Series 63 and Series 65 licenses and 19 years of industry experience. His prior work includes roles at Thrivent Financial and First Command Financial Services. He serves as a board member of his local homeowners association. SWMG serves individual clients, trusts, estates, retirement accounts, and business entities by providing modular financial planning, investment management, tax-overlay services, and facilitated estate-document preparation. The firm employs third-party asset managers and model portfolios, incorporates technology for client interactions, and offers financial education seminars and workshops.

Wealth management Real estate investing Founder/Business Owner
user avatar

Christopher C

Series 66

Atascadero, CA

SWMG, LLC

Christopher Coates is a financial advisor with SWMG, LLC, holding a Series 66 designation and 11 years of industry experience. He previously worked for Blakeslee & Blakeslee Financial Advisers Inc. and has served as a commissioner on the City of San Luis Obispo Revenue Enhancement Oversight Committee. Coates also volunteers as an instructor with Operation Hope in Los Angeles. SWMG serves individual clients, trusts, estates, retirement accounts, and business entities with financial planning, investment management, tax-overlay services, and estate-document preparation. The firm employs third-party model portfolios and unified managed accounts, conducts quarterly portfolio reviews, and integrates technology into client interactions.

Wealth management Real estate investing Founder/Business Owner
View complete list of advisors at this firm
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