SWMG, LLC logo

SWMG, LLC

Updated today

Client AUM

$430,361,910

Clients

429

Advisors

7

across 2 offices

About

SWMG provides financial planning and investment management to individuals (including high‑net‑worth clients), trusts, estates, and business entities. Services described in the brochure include comprehensive and modular financial planning, investment management delivered in unified managed accounts (UMAs) through third‑party asset managers, estate‑planning facilitation via a third‑party platform, and tax overlay management.

The firm typically implements portfolios via third‑party model portfolios and UMA managers, and it offers both discretionary and non‑discretionary arrangements depending on client authorization; TPAMs execute strategies using stocks, mutual funds, and ETFs. SWMG states it conducts periodic portfolio reviews (at least quarterly or semi‑annually as described) and uses technology such as video conferencing and audio/video transcription to document client meetings and support its compliance program.

Noteworthy features relative to peers include a structured program of fee‑based financial education seminars and workshops run through local colleges and businesses (the firm notes these events are used to promote advisory services and may generate shared revenue). The brochure also discloses the use of direct‑at‑fund accounts held on a mutual fund transfer agent’s books (American Funds Service Company) with different billing and custody implications, the firm’s use of foreign‑based administrative support for non‑advisory tasks, and multiple affiliations (insurance, real‑estate investment and management, recruiting, and tax/business planning) that can create referral or compensation conflicts requiring disclosure.

Client services

Financial planning Portfolio management Educational seminars or workshops Consulting

Expertise

Social Security optimization Wealth management Business sale tax planning

Occupation focus

Founder/Business Owner Executive

Demographic focus

Approaching retirement

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Fee options

Percentage

$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.25% $1,000,001 - $5,000,000: 1.00% $5,000,001+: 0.95% (reduces by 0.05% for every additional $5 million invested until the minimum fee of 0.50% is reached)

Project-based

$500 per hour

Other

Account minimum: $1,000,000

Main office

See office

3343 Locke Ave, Ste 107

Fort Worth TX 76107

Advisors at this office

6

Most active in

California · Colorado · Texas

Also doing business as

Strittmatter Wealth Management Group, LLC · Swmg, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kelly B

CFP®, Series 63, Series 65

Fort Worth, TX

SWMG, LLC

Kelly Buchfink is a CFP® with 23 years of experience in the financial services industry, currently serving as an advisor at SWMG, LLC since 2018. Prior to this, she worked at First Command Advisory Services and its affiliated entities from 2009 to 2017. Outside of her advisory work, she has been a Mary Kay cosmetics consultant since 1999, primarily for personal use. SWMG, LLC provides financial planning and investment management to individuals, trusts, estates, and business entities, utilizing third-party asset managers and unified managed accounts. The firm offers comprehensive and modular planning services, conducts regular portfolio reviews, and runs fee-based financial education seminars through local colleges and businesses.

Social Security optimization Wealth management Business sale tax planning Founder/Business Owner Executive Approaching retirement
user avatar

Joshua S

CFP®, Series 66

Fort Worth, TX

SWMG, LLC

Joshua Strittmatter is a financial advisor at SWMG, LLC in Fort Worth, TX, with 23 years of industry experience. He holds the CFP® and Series 66 designations and has worked at SWMG since 2012, following prior roles at LPL Financial and Ameriprise. Outside of advising, he teaches continuing education courses at local colleges and owns small retail businesses focused on chemical-free and supplement products. SWMG provides financial planning and investment management services to individuals, trusts, estates, and business entities. The firm offers comprehensive and modular financial planning, utilizing third-party model portfolios and unified managed accounts, and conducts regular portfolio reviews while incorporating technology for client communication and compliance.

Social Security optimization Wealth management Business sale tax planning Founder/Business Owner Executive Approaching retirement
user avatar

David T

Series 65

Fort Worth, TX

SWMG, LLC

David Thurber is a Series 65-licensed advisor at SWMG, LLC with one year of industry experience. He has worked at Strittmatter Wealth Management Group since 2025 and maintains a concurrent role as a Senior Loan Officer at Cross Country Mortgage. SWMG provides financial planning and investment management services to individuals, trusts, estates, and business entities. The firm employs third-party asset managers in unified managed accounts, offers both discretionary and non-discretionary portfolio arrangements, and conducts regular portfolio reviews.

Social Security optimization Wealth management Business sale tax planning Founder/Business Owner Executive Approaching retirement
user avatar

Brian K

CFA®, Series 66

Fort Worth, TX

SWMG, LLC

Brian Keller is a CFA® charterholder with 12 years of experience in the financial industry. He is currently with SWMG, LLC, where he has worked since 2026. Prior to joining SWMG, he was with Victor Strategies, LLC for five years and Edward Jones for thirteen years. SWMG provides financial planning and investment management services to individuals, including high-net-worth clients, trusts, estates, and business entities. The firm employs third-party model portfolios and unified managed accounts, offering both discretionary and non-discretionary investment arrangements.

Social Security optimization Wealth management Business sale tax planning Founder/Business Owner Executive Approaching retirement
user avatar

Joel G

Series 66

Fort Worth, TX

SWMG, LLC

Joel Galloway is a financial advisor at SWMG, LLC with 12 years of industry experience. He holds a Series 66 designation and has previously worked at Fisher Investments, TD Ameritrade, and Wells Fargo Clearing. SWMG, LLC provides financial planning and investment management services to individuals, trusts, estates, and business entities. The firm utilizes third-party model portfolios and unified managed accounts, offering both discretionary and non-discretionary arrangements, and conducts regular portfolio reviews supported by technology-enabled client meeting documentation.

Social Security optimization Wealth management Business sale tax planning Founder/Business Owner Executive Approaching retirement
user avatar

James B

Series 63, Series 65

Fort Worth, TX

SWMG, LLC

James Braxton is a financial advisor at SWMG, LLC with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Thrivent Financial and First Command Advisory Services. Braxton serves as a board member for his neighborhood homeowners association. SWMG, LLC provides financial planning and investment management services to individuals, trusts, estates, and business entities. The firm typically utilizes third-party model portfolios and unified managed accounts, offering both discretionary and non-discretionary arrangements, and conducts regular portfolio reviews.

Social Security optimization Wealth management Business sale tax planning Founder/Business Owner Executive Approaching retirement
user avatar

Christopher C

Series 66

Atascadero, CA

SWMG, LLC

Christopher Coates is a financial advisor at SWMG, LLC with 11 years of industry experience. He holds a Series 66 designation and previously worked at Blakeslee & Blakeslee Financial Advisers Inc. for nine years. Outside of his advisory work, Coates serves as a commissioner on the City of San Luis Obispo Revenue Enhancement Oversight Committee and volunteers as an instructor for Operation Hope. SWMG provides financial planning and investment management services to individuals, trusts, estates, and business entities, utilizing third-party asset managers and model portfolios. The firm offers both discretionary and non-discretionary arrangements and conducts regular portfolio reviews, with a focus on integrating financial education through local seminars and workshops.

Social Security optimization Wealth management Business sale tax planning Founder/Business Owner Executive Approaching retirement
View complete list of advisors at this firm
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