Woodstock, GA Office

The Strategic Financial Alliance serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, corporations, and other business clients. It offers portfolio management (including wrap and non‑wrap programs), third‑party manager selection and solicitation, financial planning and consulting, seminars, and a subscription advisory option.

SFA implements customized strategies through its Strategic Choice programs, co‑advisory relationships and referrals to third‑party asset managers, employing asset allocation, model portfolios, mutual funds, ETFs, and select alternative and structured products. As of December 31, 2025, SFA reported roughly $382.0 million in advisory assets, of which about $26.95 million were managed on a discretionary basis and about $355.08 million were managed on a non‑discretionary basis, indicating a predominant non‑discretionary/co‑advisory orientation.

A distinguishing feature is the firm’s dual registration: SFA is both an SEC‑registered investment adviser and a FINRA‑registered broker‑dealer, and many representatives also act as registered representatives and insurance agents. The firm discloses that it receives brokerage and distribution/solicitor compensation, estimates devoting a substantial portion of its time to broker‑dealer activities, and maintains affiliated entities and revenue‑sharing arrangements with third‑party managers, all of which are described in its disclosure materials.