The Sum logo

The Sum

Updated today

Client AUM

$551,358,564

Clients

209

Advisors

9

of 12 employees

About

The Sum is an SEC‑registered investment adviser that serves individuals, high‑net‑worth clients, and corporations with discretionary portfolio management alongside comprehensive financial planning, as well as project or hourly planning engagements. Its planning process includes an onboarding phase to build a written plan and an ongoing phase with at least biannual reviews for planning clients.

The firm’s investment approach is asset‑allocation driven and grounded in modern portfolio theory, with a primary emphasis on passive implementation using index mutual funds and ETFs, ongoing monitoring, and discretionary rebalancing. Clients grant the firm trading discretion and the advice explicitly incorporates tax, estate, insurance, and cash‑flow considerations as part of each client’s investment policy and plan.

Distinctive features disclosed in the brochure include a fee model built on a flat household investment fee and a net‑worth‑based schedule for comprehensive planning rather than a standard percentage‑of‑AUM fee, and a policy that the firm does not offer standalone investment management without its planning service. The Sum also discloses an affiliation with a related entity that provides tax preparation services (with fees that can be waived), a relationship noted as a potential conflict, and the firm recently amended its brochure to remove a reference to a securities‑based line of credit, indicating a change in how borrowing is described.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $1,000,000: Comprehensive Financial Planning Annual Fee: $6,000 $1,000,001 - $2,000,000: Comprehensive Financial Planning Annual Fee: $9,000 $2,000,001 - $3,000,000: Comprehensive Financial Planning Annual Fee: $12,000 $3,000,001 - $4,000,000: Comprehensive Financial Planning Annual Fee: $15,000 $4,000,001 - $5,000,000: Comprehensive Financial Planning Annual Fee: $18,000 Over $5,000,000+: $21,000 plus $3,000 per additional million

Project-based

$500 per hour for Financial Planning services.

Subscriptions

Comprehensive Financial Planning charged as an ongoing monthly or quarterly fee as per tiered annual schedule.

Other

Minimum fee: Investment Management flat fee of $2,000 annually per household, paid monthly in arrears. Fee-only: Comprehensive Financial Planning fees as above; Investment Management requires Comprehensive Financial Planning and has a flat fee; Hourly Financial Planning at $500 per hour.

Main office

4526 Research Forest Dr., Suite 240

The Woodlands TX 77381

Advisors at this office

9

Most active in

Louisiana · Texas

Also doing business as

The Planning Project LLC · The Sum

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brady C

CFP®, Series 65

The Woodlands, TX

The Sum

Brady Cox is a CFP® with two years of industry experience, currently serving as an advisor at The Sum. Prior to this, he worked at Baker Hughes and Mercy Ships. He also manages The Sum Prep, LLC, a tax preparation business associated with his firm, preparing tax returns seasonally for select clients. The Sum is an SEC-registered investment adviser serving individuals, high-net-worth clients, and corporations with discretionary portfolio management and comprehensive financial planning. The firm’s approach emphasizes asset allocation and passive investment strategies using index funds and ETFs, complemented by ongoing monitoring, rebalancing, and integrated tax and estate planning.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting

David M

Series 63, Series 66

The Woodlands, TX

The Sum

David Melchor is the Vice President and Financial Consultant at Fidelity Investments, a position he has held since 2018. He has been with Fidelity since 2012, progressing through roles including Financial Consultant, Investment Consultant, and Retirement Solutions Representative. Throughout his career, David focuses on advocating for his clients and helping them develop robust financial plans to provide peace of mind over time. David's experience spans a range of financial consulting roles, emphasizing building strong relationships with clients and supporting their long-term financial goals. Outside of his professional work, he enjoys outdoor activities and hobbies such as camping, comedy, fishing, football, hiking, and kayaking.

General retirement planning Retirement income strategy Income planning Wealth management
user avatar

Mckenna D

Series 63, Series 66

The Woodlands, TX

The Sum

Mckenna Dehn is a financial advisor with The Sum in The Woodlands, TX, holding Series 63 and Series 66 designations and three years of industry experience. Prior to joining The Sum, Mckenna worked at Fidelity Investments and has held various roles including educational and family financial support positions. The Sum is an SEC-registered investment adviser serving individuals, high-net-worth clients, and corporations through discretionary portfolio management and comprehensive financial planning. The firm emphasizes a passive, asset-allocation-driven investment approach grounded in modern portfolio theory, integrating tax, estate, insurance, and cash-flow considerations into client plans.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
user avatar

Jill C

Series 65

The Woodlands, TX

The Sum

Jill Chandler is a financial advisor at The Sum with a Series 65 credential and nine years of industry experience. She previously worked at IMA and NSF before joining The Sum. The Sum is an SEC-registered investment adviser serving individuals, high-net-worth clients, and corporations with discretionary portfolio management and comprehensive financial planning. The firm’s approach emphasizes asset allocation grounded in modern portfolio theory, primarily using passive index funds and ETFs, with ongoing monitoring and discretionary rebalancing.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
user avatar

Robert B

CFP®, Series 63, Series 66

The Woodlands, TX

The Sum

Robert Bard is a CFP®-certified financial advisor with 28 years of industry experience. He is currently with The Sum, a firm where he has served since 2022, following a long tenure at Fidelity Investments from 2000 to 2021. In addition to his advisory role, Bard manages The Sum Prep, LLC, a tax preparation business serving select clients during tax season. The Sum is an SEC-registered investment adviser that provides discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth clients, and corporations. The firm emphasizes an asset-allocation approach based on modern portfolio theory, primarily using passive investments with ongoing monitoring and rebalancing, integrated with tax, estate, insurance, and cash-flow considerations.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
user avatar

Casey M

CFP®, Series 63, Series 65

The Woodlands, TX

The Sum

Casey Mack is a CFP® with 15 years of industry experience, currently serving as an advisor at The Sum. Prior to joining The Sum, Casey worked at Fidelity Investments in various capacities from 2012 to 2024. Additionally, Casey has served on the Montgomery County MUD 159 board since 2026. The Sum is an SEC-registered investment adviser that provides discretionary portfolio management and comprehensive financial planning for individuals, high-net-worth clients, and corporations. The firm employs an asset-allocation driven approach grounded in modern portfolio theory, emphasizing passive investment through index funds and ETFs combined with ongoing monitoring and discretionary rebalancing.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
user avatar

Thomas D

CFP®, Series 63, Series 66

The Woodlands, TX

The Sum

Thomas Dunaway III is a CFP® with 16 years of industry experience. He is currently with The Sum, where he has worked since 2025, following several roles at Fidelity Investments and its affiliates from 2009 to 2025. The Sum is an SEC-registered investment adviser serving individuals, high-net-worth clients, and corporations with discretionary portfolio management and comprehensive financial planning. The firm emphasizes an asset-allocation approach grounded in modern portfolio theory, using primarily passive index funds and ETFs combined with ongoing monitoring and rebalancing.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
user avatar

Steven R

Series 65

The Woodlands, TX

The Sum

Steven Resnick is a financial advisor at The Sum with a Series 65 credential and no prior industry experience. His work history includes roles at AEGIS Hedging Solutions, DXC Technology, Information Services Group, and Alight Solutions. The Sum is an SEC-registered investment adviser serving individuals, high-net-worth clients, and corporations with discretionary portfolio management and comprehensive financial planning. The firm emphasizes an asset-allocation approach grounded in modern portfolio theory, focusing on passive implementation through index mutual funds and ETFs, ongoing monitoring, and discretionary rebalancing.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
user avatar

Paul R

CFP®, Series 66

The Woodlands, TX

The Sum

Paul Rahn Jr. is a CFP® with 17 years of industry experience, currently serving at The Sum, a firm he has been with since 2018. Prior to this, he worked at Fidelity Brokerage Services from 2009 to 2018. He also manages The Sum Prep, LLC, a tax preparation business, providing tax return services during the tax season. The Sum is an SEC-registered investment adviser serving individuals, high-net-worth clients, and corporations. The firm offers discretionary portfolio management combined with comprehensive financial planning, using an asset-allocation approach based on modern portfolio theory with a focus on passive investment strategies, ongoing monitoring, and discretionary rebalancing.

General retirement planning Income planning Tax strategies for small businesses Cash flow / budgeting
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)