Marietta, GA Office

Verity Asset Management is an SEC‑registered, multi‑team advisory firm overseeing roughly $1.15 billion with a 55‑adviser roster and serving individuals (both non‑HNW and high‑net‑worth), retirement plan sponsors and participants, institutional clients, and other registered investment advisers. It offers discretionary model portfolio management, individual portfolio management, retirement plan consulting and implementation, sub‑advisory/third‑party manager services, and related financial planning and monitoring services.

The firm’s investment process is largely model‑based, emphasizing tactical asset allocation across a broad set of asset classes and instruments (including mutual funds, ETFs, individual securities, and hedging/short positions) and implementing both internally managed specialty strategies (e.g., Concentrated Rotation, Small/MidCap Value, Opportunistic Income, and a High Income model limited to accredited investors) and models managed by outside managers. Verity customizes model lineups for retirement platform constraints and monitors suitability and rebalancing centrally, acting as a manager‑of‑managers when it selects third‑party models for client platforms.

Notable distinctions in the brochure include Verity’s role as investment adviser to its proprietary Verity U.S. Treasury Fund (a disclosed potential conflict when that fund is used in client accounts) and its provision of portfolio management to investment companies and other advisers via sub‑advisory arrangements — services that are less common among similarly sized multi‑team firms. The firm also discloses recent material events and oversight steps, including a July 1, 2025 change in parent ownership (acquisition by Simplicity Financial Marketing Holdings, Inc.) and a consulting agreement with Meeder Investment Management to support certain workplace retirement models, with stated mitigation and disclosure measures for resulting conflicts.