Rogers, AR W. Souther Hills Blvd. Office

Team
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Waterloo Capital

Multi-team

Firm-wide stats for Waterloo Capital

Total advisors

52

Across 11 offices

Clients per advisor

50 Typical

Avg AUM per client

$779,997 Typical

HNW client ratio

35% High

About

Waterloo Capital is an SEC‑registered, multi‑advisor firm that provides investment management and financial planning primarily to accomplished entrepreneurs, high‑net‑worth individuals, trusts, and other institutional clients. Its service set includes discretionary and non‑discretionary portfolio management, access to third‑party sub‑advisers and model portfolios, financial planning and consulting, educational seminars, and referrals for tax and cash and lending solutions.

The firm constructs customized portfolios using fundamental analysis and typically emphasizes long‑term, strategic buy‑and‑hold allocations with periodic rebalancing; accounts may be managed directly by Waterloo Capital or delegated to affiliated or unaffiliated sub‑advisers and model managers. Clients receive ongoing monitoring and at least annual reviews, and the firm implements client‑imposed investment restrictions where requested.

Several operational features distinguish Waterloo Capital from many peers: it operates as an insurance agency and some investment adviser representatives are also registered representatives of broker‑dealers (for example, The Leaders Group and Pickwick Capital Partners), meaning commissionable insurance and securities sales can occur alongside fee‑based advisory services. The firm also receives third‑party compensation for offering certain cash and lending programs (via a revenue‑sharing arrangement with a fintech provider) and makes referrals to affiliated firms for sub‑advisory and tax services; these arrangements and associated conflicts are disclosed in its brochure.

Based on Waterloo Capital

Expertise

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Waterloo Capital

Occupation focus

Founder/Business Owner Executive

Based on Waterloo Capital

Location

3614 W. Souther Hills Blvd., Suite 102

Rogers AR 72758

Advisors at this office

9

Advisors at this office

user avatar

Michael Y

Series 66

Rogers, AR

Waterloo Capital

Michael Yawn is a financial advisor at Waterloo Capital with nine years of industry experience. He holds a Series 66 designation and has previously worked at Equitable Advisors and Arvest Wealth Management. Waterloo Capital is a multi-advisor firm that provides investment management and financial planning primarily to entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm emphasizes long-term, strategic buy-and-hold portfolios with customized solutions and offers both discretionary and non-discretionary management alongside referrals for tax and lending services.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Kasey C

Series 66

Rogers, AR

Waterloo Capital

Kasey Cooper is a financial advisor with Waterloo Capital in Rogers, AR, holding a Series 66 designation and seven years of industry experience. Prior to joining Waterloo Capital in 2023, Cooper worked at Equitable Advisors LLC and Arvest Wealth Management. Outside of advising, Cooper is involved with GIVE ME A SECOND LLC. Waterloo Capital is a multi-advisor firm serving entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm offers customized portfolio management and financial planning with an emphasis on long-term, strategic buy-and-hold investment approaches supported by ongoing monitoring and client-specific restrictions.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Grant S

CFP®, Series 66

Rogers, AR

Waterloo Capital

Grant Smith is a CFP® with 11 years of industry experience and is currently affiliated with Waterloo Capital in Rogers, Arkansas. He has worked at firms including Equitable Advisors and AXA Advisors, and he is also the owner of Smith Financial Consulting LLC and a senior partner at Lighthouse Financial. Waterloo Capital is a multi-advisor, SEC-registered firm that serves entrepreneurs, high-net-worth individuals, trusts, and institutional clients with customized portfolio management and financial planning, emphasizing long-term, strategic buy-and-hold investment strategies.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Dax W

Series 66

Rogers, AR

Waterloo Capital

Dax Weindorf is a financial advisor at Waterloo Capital with 18 years of industry experience. He holds a Series 66 designation and has worked at firms including Edward Jones, Equitable Advisors, and Axa Advisors. He is involved in 4W Consulting, a financial planning business he owns. Waterloo Capital is a multi-advisor SEC-registered firm serving entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm offers customized portfolio management, financial planning, and consulting services, typically emphasizing long-term, strategic buy-and-hold investment approaches with ongoing monitoring and the option for client-imposed restrictions.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Steven S

Series 66

Rogers, AR

Waterloo Capital

Steven Schultheis is a financial advisor at Waterloo Capital with four years of industry experience. He holds a Series 66 designation and has previously worked at Equitable Advisors and Lighthouse Financial, along with a long tenure at Walmart Stores, Inc. Outside of his advisory role, he operates Schultheis Consulting LLC, which provides rental food trailer consulting services for small businesses and retail suppliers. Waterloo Capital is a multi-advisor firm serving entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm offers investment management and financial planning with a focus on customized, long-term, strategic portfolios combined with ongoing monitoring and client-specific restrictions.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Chad K

Series 66

Rogers, AR

Waterloo Capital

Chad Kennedy is a financial advisor at Waterloo Capital with seven years of industry experience. He holds a Series 66 designation and previously worked at Equitable Advisors and Axa Advisors, LLC. Prior to his advisory career, he held roles outside finance including positions in physical therapy and education. Waterloo Capital is an SEC-registered, multi-advisor firm serving entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm offers customized portfolio management and financial planning with a focus on long-term, strategic buy-and-hold investment approaches.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Grayson G

Series 66

Rogers, AR

Waterloo Capital

Grayson Griffin is a financial advisor at Waterloo Capital with a Series 66 designation and three years of industry experience. His prior roles include positions at Lighthouse Financial and Equitable Advisors. He holds life and health insurance licenses. Waterloo Capital is a multi-advisor firm serving entrepreneurs, high-net-worth individuals, trusts, and institutional clients with customized investment management and financial planning, typically emphasizing long-term, strategic buy-and-hold portfolios.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Benjamin F

Series 66

Rogers, AR

Waterloo Capital

Benjamin Fuller is a financial advisor at Waterloo Capital with 24 years of industry experience. He holds a Series 66 designation and has previously worked at Equitable Advisors, Axa Advisors LLC, and LPL Financial. Outside of his advisory role, Fuller is a partner at Lighthouse Insurance Advisors and Lighthouse Financial Advisors, LLC, which focus on insurance sales and financial planning. Waterloo Capital is a multi-advisor firm that serves entrepreneurs, high-net-worth individuals, trusts, and institutional clients with investment management and financial planning. The firm emphasizes long-term, strategic buy-and-hold portfolio construction with ongoing monitoring and personalized investment restrictions.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Ryan R

Series 65

Rogers, AR

Waterloo Capital

Ryan Roark is a financial advisor at Waterloo Capital with a Series 65 license and two years of industry experience. Prior to joining Waterloo Capital in 2023, he held positions at Tyson Foods, Encore Bank, Chili's, and Harrison Energy Partners. He is also licensed in life and health insurance and serves as a paraplanner for Waterloo Capital. Waterloo Capital is a multi-advisor SEC-registered firm that provides investment management and financial planning services primarily to entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm constructs customized portfolios emphasizing long-term, strategic buy-and-hold investments with periodic rebalancing and offers discretionary and non-discretionary management, financial planning, and access to third-party sub-advisers.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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