Rogers, AR W. Souther Hills Blvd. Office
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Waterloo Capital
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About
Waterloo Capital is an SEC‑registered, multi‑advisor firm that provides investment management and financial planning primarily to accomplished entrepreneurs, high‑net‑worth individuals, trusts, and other institutional clients. Its service set includes discretionary and non‑discretionary portfolio management, access to third‑party sub‑advisers and model portfolios, financial planning and consulting, educational seminars, and referrals for tax and cash and lending solutions.
The firm constructs customized portfolios using fundamental analysis and typically emphasizes long‑term, strategic buy‑and‑hold allocations with periodic rebalancing; accounts may be managed directly by Waterloo Capital or delegated to affiliated or unaffiliated sub‑advisers and model managers. Clients receive ongoing monitoring and at least annual reviews, and the firm implements client‑imposed investment restrictions where requested.
Several operational features distinguish Waterloo Capital from many peers: it operates as an insurance agency and some investment adviser representatives are also registered representatives of broker‑dealers (for example, The Leaders Group and Pickwick Capital Partners), meaning commissionable insurance and securities sales can occur alongside fee‑based advisory services. The firm also receives third‑party compensation for offering certain cash and lending programs (via a revenue‑sharing arrangement with a fintech provider) and makes referrals to affiliated firms for sub‑advisory and tax services; these arrangements and associated conflicts are disclosed in its brochure.
Based on Waterloo Capital
Expertise
Based on Waterloo Capital
Location
3614 W. Souther Hills Blvd., Suite 102
Rogers AR 72758
Advisors at this office
9
Advisors at this office
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