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Diana L Defrate

Advisor at Vicus Capital, Inc. — White Plains, NY

Updated today

Credentials

CFP®, Series 66

Experience

24 years

Location

White Plains, NY 10606

Vicus Capital, Inc. logo

Vicus Capital, Inc.

Multi-team

Total advisors

89

Across 41 offices

Clients per advisor

69 High

Avg AUM per client

$468,636 Low

HNW client ratio

36% High

About

Diana DeFrate is a CFP® with 23 years of industry experience, currently serving as owner and CEO of DeFrate & Paavola, LLC. She has been with Vicus Capital, Inc. since 2005 and also holds a role at Cetera Wealth Services, LLC. Outside of advisory work, she is licensed to sell life, annuities, and long-term care insurance. Vicus Capital serves a diverse client base including individuals, businesses, trusts, and retirement plan sponsors, offering investment management, financial planning, and retirement consulting. The firm employs a mix of fundamental and technical analysis across multiple strategies and provides specialized fiduciary consulting and plan-sponsor services alongside traditional advisory offerings.

Client services

Based on Vicus Capital, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Vicus Capital, Inc.

ESG / Sustainable investing Passive / index investing Tax-loss harvesting Private / alternative investments

Demographic focus

Based on Vicus Capital, Inc.

Religious/faith focused

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Fee options

Fixed

Financial planning fees may also be charged as flat fees, negotiated per client

Percentage

$0 - $250,000: 1.5% $250,001 - $500,000: 1.3% $500,001 - $1,500,000: 1.0% $1,500,001+: 1.0%

Commissions

Less than 50% of revenue comes from commissions on investment and insurance product sales; no advisory fees charged in addition to commissions when earned

Project-based

Financial planning may be charged on an hourly rate, negotiated per client

Other

Account minimum: $25,000 Minimum fee: Minimum account fees ranging from $250 to $1,400 depending on the strategy and account size; minimum fees may be waived Fee-only: Financial planning fees charged on hourly, flat fee, or fixed percentage basis; negotiated per client

Location

See office

White Plains, NY

50 Main Street, Suite 1000, #1013

White Plains NY 10606

Advisors at this office

2

Most active in

New York · Texas

Work history

24 years of industry experience

DeFrate & Paavola, LLC

2013 - Present • 13 years

New York, NY

Cetera Wealth Services, LLC

2013 - Present • 13 years

El Segundo, CA

Vicus Capital, Inc. (Formerly PFG Financial Advisors)

2005 - Present • 21 years

State College, PA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Gabriel K

CFP®, CPA

White Plains, NY

Wealth Habits

I’m Gabriel Kaplan, CFP®, CPA, and founder of Wealth Habits, an integrated financial planning and investment management firm. I help busy professionals, tech employees, founders, and business owners make better financial decisions across investments, taxes, equity compensation, retirement, cash flow, and estate planning. My work includes strategies for ISOs, NQSOs, RSUs, retirement plans, tax-efficient investing, business transitions, and major life decisions such as buying a home or preparing for retirement. Before founding Wealth Habits, I worked in asset management, tax, and consulting. I hold an MBA from NYU Stern, a Master’s in Business Taxation from USC, and a BSE from the University of Pennsylvania. As a fee-only advisor, I believe financial advice should be tailored, practical, and always aligned with the client’s best interests.

General retirement planning Passive / index investing Equity compensation tax strategy Pre-IPO planning Tax strategies for small businesses Technology Professional Founder/Business Owner Self-Employed Scientific Professional Artists or Creative Young Families Approaching retirement Widow/Widower

Zachary S

Series 63, Series 65

Cresskill, NJ

IRON Financial LLC

Zachary Sirota is a financial advisor at IRON Financial LLC with five years of industry experience. He previously worked at CAMPAIGN Capital LLC and B. Riley Securities, Inc., and has credentials including Series 63 and Series 65 licenses. IRON Financial LLC provides discretionary portfolio management and financial planning services to individuals, trusts, charities, corporations, and pooled investment vehicles. The firm manages approximately $472 million in assets, employing a combination of fundamental, technical, and quantitative analysis across various equity, fixed-income, and multi-asset strategies.

Concentrated stock management Private / alternative investments Founder/Business Owner Executive
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Deirdre S

CFP®

Mamaroneck, NY

Sparrow Wealth Management

Deirdre Smith is a CFP® professional with experience at Capital Group, Elodie Wealth, and Sparrow Wealth Management, where she has worked since 2025. She is based in Mamaroneck, NY. Sparrow Wealth Management is a registered investment adviser serving individuals and high-net-worth clients with discretionary and non-discretionary investment management and financial planning. The firm’s approach combines asset allocation based on Modern Portfolio Theory and fundamental analysis, blending passive and active investments while incorporating tax considerations and ESG screens upon client request.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)
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Brian L

Series 63, Series 65

Stamford, CT

Euclid Harding, LLC

Brian Lasher is a financial advisor at Euclid Harding, LLC, holding Series 63 and Series 65 credentials with six years of industry experience. Prior to joining Euclid Harding, he worked at CIG Capital Advisors, CIG Asset Management Inc., CIG Securities, and Rueone Investments. He also operates as a sole proprietor providing fixed insurance sales and service. Euclid Harding, LLC is a small independent registered investment adviser serving individuals, families, trusts, estates, charitable organizations, corporations, and other entities. The firm offers financial planning, discretionary portfolio management, and pension consulting, focusing on strategic asset allocation and a broad range of investment instruments.

Wealth management Private / alternative investments Options & derivatives strategies Real estate investing Charitable giving & philanthropy Founder/Business Owner Executive
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John W

CFP®, Series 66

Yonkers, NY

Wieder Financial Corp.

John Wieder is a CFP® and holds a Series 66 license. He is the sole advisor at Wieder Financial Corp. with one year of industry experience. Wieder is also a licensed attorney in New York and owns a title insurance business. He has worked at Nationwide Settlements Solutions since 2008. Wieder Financial Corp. is an independent, state-registered advisory firm serving individual clients through a co-advisory arrangement with a third-party money manager. The firm focuses on broad-based asset categories using funds-of-funds, mutual funds, and ETFs, while portfolio management and trading are handled by the selected money manager.

Wealth management Passive / index investing General retirement planning
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Fabian D

CFP®, CFA®

White Plains, NY

FMD Wealth Advisors LLC

Fabian Degen is a CFP® and CFA® credentialed advisor with one year of industry experience. He is the sole advisor at FMD Wealth Advisors LLC, an independent firm located in White Plains, NY. Prior to founding his firm, he worked for 16 years at DWS Group. In addition to his advisory role, he performs seasonal tax preparation work with H&R Block. FMD Wealth Advisors is a fee-only independent registered investment adviser serving individual and high-net-worth clients. The firm offers wealth management, investment management, and financial planning services, typically utilizing low-cost mutual funds and ETFs within a process that combines fundamental and technical analysis for long-term portfolio construction.

Options & derivatives strategies Divorce financial planning
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