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Elena M Larson

Advisor at Simplicity wealth — Meredith, NH

Updated today

Credentials

Series 65

Experience

9 years

Location

Meredith, NH

Simplicity wealth logo

Simplicity wealth

Multi-team

Total advisors

202

Across 142 offices

Clients per advisor

42 Low

Avg AUM per client

$202,617 Very Low

HNW client ratio

8% Low

About

Elena Larson is a financial advisor at Simplicity Wealth with nine years of industry experience. She holds a Series 65 credential and has worked at several firms including Lakes Financial, Sawtooth Solutions, and MHP-Asset Management. In addition to her advisory role, she is a licensed independent insurance agent and provides insurance consulting through DAK Financial Group. Simplicity Wealth serves a diverse client base ranging from individual investors to institutional entities and offers services including financial planning, portfolio management, and retirement plan advisory. The firm uses a fund-of-funds investment approach mainly involving ETFs and mutual funds and provides technology and operational support to other advisers through its managed account platform.

Client services

Based on Simplicity wealth

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Simplicity wealth

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management

Occupation focus

Based on Simplicity wealth

Retired Founder/Business Owner

Demographic focus

Based on Simplicity wealth

Values-based investing

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Fee options

Fixed

Financial planning fixed fees are negotiable and determined on a case-by-case basis.

Project-based

Hourly fees for financial planning services are negotiable and determined on a case-by-case basis.

Location

See office

Meredith, NH

Meredith NH

Advisors at this office

1

Most active in

New Hampshire

Work history

9 years of industry experience

Lakes Financial

2023 - Present • 3 years

Meredith, NH

Simplicity Wealth

2022 - Present • 4 years

Summit, NJ

Sawtooth Solutions, LLC

2020 - 2022 • 2 years

Meredith, NH

MHP-Asset Management

2017 - 2020 • 3 years

Tilton, NH

DAK Financial Group

2016 - Present • 10 years

Meredith, NH

Gnerre Projects Inc

2000 - 2017 • 17 years

Meredith, NH

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Robert M

Holderness, NH

Squam Lakes Financial Advisors, LLC

Robert Maloney is a financial advisor at Squam Lakes Financial Advisors, LLC, with 28 years of industry experience. He has been with Squam Lakes Financial Advisors since 2007. Squam Lakes Financial Advisors serves a small client base including individuals, business entities, and trusts, offering financial planning and consulting services such as tax planning and preparation. The firm does not provide investment management but refers clients to independent third-party managers and monitors their performance, operating under written financial planning agreements with fixed or hourly fee arrangements.

General tax planning Business succession planning
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David E

Series 63, Series 65

Center Sandwich, NH

Engels Investment Advisors, LLC

David Engels is the sole advisor at Engels Investment Advisors, LLC, an independent firm he has led since 2000. He holds Series 63 and Series 65 licenses and has 25 years of industry experience. Based in Center Sandwich, NH, Engels focuses exclusively on serving high-net-worth individuals and families. Engels Investment Advisors, LLC manages approximately $28.8 million for a small client base, providing long-term supervisory portfolio management and advice on asset allocation and specific securities. The firm employs a research-driven investment approach combining fundamental, technical, and cyclical analysis, and operates on a fully non-discretionary basis.

Active portfolio management
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Lawrence D

Series 65

Holderness, NH

Squam Lakes Investment Management, LLC

Lawrence Dwight III is a financial advisor at Squam Lakes Investment Management, LLC, holding a Series 65 designation with five years of industry experience. He founded Dwight Investment Counsel, LLC, where he has provided investment advisory services since 2019. Prior to that, he worked at Stericycle, Inc. for four years. Squam Lakes Investment Management, LLC offers personalized, discretionary portfolio management and ongoing financial advice to individuals, families, trusts, and business entities. The firm emphasizes long-term wealth preservation and growth through fundamental analysis, primarily investing in equities with selective use of low-cost ETFs and fixed income, while managing a small number of client relationships to maintain service capacity.

Passive / index investing
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Barbara S

CFA®

Moultonboro, NH

BAS Capital Management LLC

Barbara Shegog is a CFA® charterholder with four years of industry experience. She is the sole advisor at BAS Capital Management LLC and has previously worked at Squam Lakes Financial Advisors, LeanUp, LLC, and The NeuGroup. BAS Capital Management LLC provides comprehensive, project-based financial planning and consultation services to individuals, business entities, and trusts, including specialized divorce financial planning. The firm emphasizes long-term, buy-and-hold asset allocation using low-cost mutual funds, ETFs, and government bonds, with a fee structure based on fixed fees and hourly rates rather than asset-based or performance fees.

Retirement income strategy Income planning Roth conversion strategy Divorce financial planning Cash flow / budgeting
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Douglas G

PFS™, Series 63

Moultonborough, NH

Greene & Company Financial Services LLC

Douglas Greene is a financial advisor at Greene & Company Financial Services LLC with 21 years of industry experience. He holds the PFS™ designation and Series 63 license and has operated Greene & Company, PC, a certified public accounting firm, since 1982, providing tax planning, preparation, and accounting assistance. Greene & Company Financial Services LLC offers investment advice and portfolio management to individual clients as well as pension and profit-sharing plans. The firm employs a discretionary management approach that incorporates charting, fundamental and technical analysis, and integrates tax considerations through its affiliation with the accounting firm owned by the principal.

Annuities
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Kelly L

CFP®, Series 65

Holderness, NH

Willow Planning Group, LLC

Kelly Luethje is a CFP® and holds a Series 65 license with 11 years of industry experience. She has been with Willow Planning Group, LLC since 2014, serving as the firm's sole advisor. Willow Planning Group is an independent advisory firm providing comprehensive financial planning and consulting to individuals, families, business entities, and retirement plan administrators. The firm emphasizes educational programming and periodic newsletters, offering investment analysis and recommendations focused on passive, asset-class-based strategies without direct portfolio management.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning
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