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Eva Aihua Xu

Advisor at Empirical Wealth management — San Mateo, CA

Updated today

Credentials

CFA®

Experience

11 years

Location

San Mateo, CA 94402

Empirical Wealth management logo

Empirical Wealth management

Multi-team

Total advisors

69

Across 15 offices

Clients per advisor

35 Low

Avg AUM per client

$3,447,090 Very High

HNW client ratio

77% Very High

About

Eva Xu is a CFA® charterholder with 11 years of industry experience. She currently works at Empirical Wealth Management and previously held positions at Chestnut Advisory Group and Charles Schwab Investment Advisory, Inc. Xu serves on the board of the SOAR Foundation, a nonprofit providing scholarships to underprivileged Chinese youths, and volunteers as an advisory board member for the Journal of Investment Management. Empirical Wealth Management serves individuals, trusts, estates, charitable organizations, pensions, and profit-sharing plans, offering a range of investment management and financial planning services. The firm employs a diversified investment approach based on Modern Portfolio Theory and operates several affiliated businesses that provide real estate, insurance, and legal services.

Client services

Based on Empirical Wealth management

Financial planning Portfolio management Pension consulting Selection of other advisers
Tax preparation, insurance services, and real estate services

Expertise

Based on Empirical Wealth management

Private / alternative investments Long-term care insurance Life insurance needs analysis Retirement plans for business owners (SEP, solo 401k) Active portfolio management

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Fee options

Fixed

Fixed fees for certain stand-alone financial planning and tax preparation services; also subscription fee for estate planning tools (fees disclosed separately).

Percentage

Starts at 1.00% annually and scales lower for higher asset levels, never exceeding 1.00%; rates are negotiable.

Commissions

Empirical Insurance subsidiary charges commissions from insurance product sales; Empirical Properties agents earn commissions on real estate transactions.

Project-based

Stand-alone financial planning services and tax preparation billed at hourly or fixed fee rates depending on scope and complexity.

Performance-based

Performance-based fees negotiated individually; generally recommended for clients with minimum $3,000,000 AUM; calculated as a percentage of capital appreciation quarterly, subject to high-water mark and other conditions.

Subscriptions

Subscription license fees charged for third-party estate planning tools; fees disclosed separately and can be waived.

Other

Account minimum: $3,000,000 Fee-only: Fees based on assets under management, billed quarterly in arrears using an average daily balance calculation; fees negotiable; minimum thresholds apply for inclusion of financial planning and executive consulting services.

Location

See office

San Mateo, CA

1300 S El Camino Real

San Mateo CA 94402

Advisors at this office

3

Most active in

California

Work history

11 years of industry experience

Empirical Wealth management

2024 - Present • 2 years

San Mateo, CA

Chestnut Advisory Group

2024 - 2024 • 1 year

San Francisco, CA

NOT EMPLOYED

2024 - 2024 • 1 year

San Francisco, CA

Charles Schwab Investment Advisory, Inc.

2012 - 2024 • 12 years

San Francisco, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Riley C

Series 65

Foster City, CA

IEQ Capital, LLC

Riley Cantwell is a financial advisor at IEQ Capital, LLC with three years of industry experience. He holds a Series 65 designation and previously worked at PEERS & Co and Sundance Bay. Cantwell’s background also includes a four-year period at Claremont McKenna College. IEQ Capital provides portfolio management and investment advisory services to high-net-worth individuals, families, trusts, foundations, endowments, and non-profit organizations. The firm’s investment approach combines macroeconomic research, client-specific Investment Policy Statements, and diversified portfolios that include liquid strategies, third-party managers, and private alternative investments.

Private / alternative investments 10b5-1 plan design Family Business Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Financial Professional
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Kevin M

CFP®, Series 65

Menlo Park, CA

Oak Peak Financial

Kevin Martin is a CFP® and Series 65-registered advisor with 10 years of industry experience. He is the principal of Oak Peak Financial, an independent advisory firm he has led since 2015. Prior to founding Oak Peak Financial, he worked at InSpeed Networks for three years. In addition to his advisory role, Martin is an IRS Enrolled Agent and provides tax preparation services as a separate engagement. Oak Peak Financial serves individual investors, including high-net-worth clients, and retirement-plan sponsors with financial planning, portfolio management, and retirement-plan consulting. The firm follows a fiduciary standard and employs a diversified, tax-efficient investment approach based on Modern Portfolio Theory, typically using low-cost index funds and ETFs alongside select individual securities and fixed income.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Retirement withdrawal strategies

Deirdre H

CFP®

Menlo Park, CA

Branch & Bloom Financial Planning, LLC

Financial Planning for What Matters Most Your financial plan should reflect what matters most to you. I begin every client relationship by understanding your values and goals. Together, we review where your money is going and identify opportunities for saving, investing, and living the life you envision. We then integrate relevant planning areas such as investment analysis, retirement planning, tax strategies, education funding, risk management, and estate planning. Financial planning can often feel overwhelming, so I organize the process into clear, manageable steps and strive to make complex concepts understandable. We begin with your most urgent priorities and incorporate additional tasks as we make progress, building momentum together. With a background in engineering and technical project management, I bring a structured, creative, and thoughtful approach to every conversation, ensuring each step is purposeful and aligned with your goals. Whether you're seeking comprehensive or hourly planning, our work is tailored to the topics that matter most to you. My process stays grounded in your values, so each step supports your unique goals and priorities. As a fiduciary, I always put your interests first, offering honest guidance and clear, transparent fees. Whether you want hands-on support or prefer to implement your plan yourself, I'll provide a complete and actionable roadmap for your financial journey. My practice is built on trust, transparency, and a deep commitment to my clients' success. Nothing is more rewarding to me than seeing clients become thoughtful stewards of their wealth, gaining clarity and confidence, and building a future rooted in what matters most.

Wealth management General retirement planning General tax planning Debt management Values-based investing
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Carol G

CFP®, Series 63, Series 65

San Mateo, CA

Gosho Financial Group

Carol Gosho is a Certified Financial Planner® with 24 years of industry experience. She has been the principal advisor at Gosho Financial Group since 2011. The firm serves individuals, families, businesses, trusts, estates, donor-advised funds, and retirement plan participants by providing fee-based investment advisory services and non-discretionary financial planning. Gosho Financial Group employs a tactical allocation approach using fundamental, technical, and cyclical analysis to manage custom discretionary portfolios and offers educational seminars and plan-level consulting as part of its pension services.

General retirement planning Income planning Social Security optimization Elder care planning Charitable giving & philanthropy
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Mark L

Series 63, Series 65

Mountain View, CA

Ardent Capital

Mark Liu is a financial advisor at Ardent Capital with 26 years of industry experience. He has been with Ardent Capital since 2005 and holds Series 63 and Series 65 designations. Ardent Capital provides discretionary portfolio management for affluent individuals, corporations, and trusts, overseeing investments in brokerage and IRA accounts under limited power of attorney. The firm emphasizes asset allocation across various asset classes with a focus on long-term holdings and uses third-party research to inform investment decisions.

Active portfolio management
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Jie S

CFA®

Los Altos, CA

Jie Shen, CFA

Jie Shen, CFA, is the sole advisor at Jie Shen, CFA, an independent firm based in Los Altos, CA. He has eight years of industry experience and previously held leadership roles at Google, where he managed North America operations focused on customer support. Shen continues his full-time role at Google alongside his advisory practice. The firm provides investment management and advisory services to individual clients, employing a long-term strategic asset allocation framework across equity and fixed-income classes with periodic rebalancing and tactical adjustments. It offers a formal program of investment education seminars and manages accounts on a non-discretionary basis without allocating to illiquid assets.

Wealth management Passive / index investing
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