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Peter M

CFP®, Series 66

Aromas, CA

Wealth Cairn, LLC

Peter Mu is a CFP® with 15 years of industry experience, currently serving as the sole advisor at Wealth Cairn, LLC. His prior experience includes roles at Park Avenue Securities and Guardian Life Insurance Company. He is also licensed to sell insurance products as part of his professional activities. Wealth Cairn provides advisory services to institutional and individual clients, specializing in portfolio management, pension consulting, and financial planning. The firm employs a long-term investment approach grounded in modern portfolio theory and often implements strategies through third-party managers with ongoing due diligence.

Annuities General retirement planning
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Michael G

CFP®, Series 65

Gilroy, CA

Michael Garber Financial Planning

Michael Garber is a CFP® with eight years of industry experience and the principal of Michael Garber Financial Planning, an independent advisory firm. He has worked at Keysight Technologies, Inc. since 2014 in an internal organizational consultant role focused on sales skills development. Michael Garber Financial Planning serves individuals and families through a fee-only, independent model offering comprehensive financial planning, investment consulting, tax preparation, estate-plan review, risk management, and small-business planning. The firm emphasizes a long-term, cost-minimizing investment approach using passive vehicles and operates on a retainer- and project-based fee structure without discretionary trading authority or acceptance of commissions.

General tax planning General estate planning guidance Business ownership considerations Cash flow / budgeting
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William B

Series 65

Aptos, CA

Koda Capital Management LLC

William Barsi is a financial advisor at Koda Capital Management LLC with one year of industry experience. He holds a Series 65 designation and previously worked at T3 Trading Group, LLC and Merrill Lynch. Koda Capital Management LLC provides discretionary portfolio management and standalone financial planning services to individuals, including high-net-worth clients. The firm’s investment approach combines charting, fundamental, quantitative, and technical analysis, employing a range of strategies including margin and short sales across various asset classes.

General retirement planning Wealth management College savings (529s, UTMA, etc.) Life insurance needs analysis
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Daniel M

Series 63, Series 65

Aptos, CA

Financial Planning Associates

Daniel Mc Court is a financial advisor with Financial Planning Associates in Aptos, CA, holding Series 63 and Series 65 licenses and with 38 years of industry experience. He has been with Financial Planning Associates in his current role since 2021 and previously worked at The DC Group Advisory Services Inc. and Surf City Coffee Co., Inc. Mr. Mc Court is also a practicing Enrolled Agent providing tax preparation and advice as a separate business. Financial Planning Associates serves individuals and small businesses by offering financial planning and referring clients to third-party investment advisers for portfolio management. The firm focuses on developing client risk profiles and ongoing monitoring of selected managers, providing financial planning as a distinct service while guiding investment manager selection.

General retirement planning Founder/Business Owner
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Jane K

CFP®, Series 63, Series 65

Aptos, CA

Jane C. Kelley

Jane Kelley is a financial advisor with 44 years of industry experience. She operates independently under the firm Jane C. Kelley and holds the CFP® designation along with Series 63 and Series 65 licenses. Her career includes over three decades at Royal Alliance and ongoing advisory roles through her own RIA entities. She also provides personal financial planning consultation as the owner of a sole proprietorship. Her firm offers financial planning and consulting services to individuals, small-business owners, and heirs on an hourly basis, focusing on long-term, non-discretionary advice related to cash management, tax, retirement, education funding, and estate planning. Transactions for recommended investment products are processed through an affiliated broker-dealer.

General retirement planning General tax planning
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Alex B

CFP®, Series 63, Series 65

Hollister, CA

RLS Private Wealth Consulting, Inc.

Alex Baier is a CFP®-certified financial advisor with 11 years of industry experience. He has worked at Northwestern Mutual Wealth Management Company and Foresters Financial Services before joining RLS Private Wealth Consulting, Inc., where he has been since 2025. RLS Private Wealth Consulting serves families, business owners, and high-net-worth clients with family office and comprehensive planning services. The firm focuses on operational and governance functions alongside investment consulting and holistic wealth-planning advice.

Business exit / sale strategy Business succession planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting Founder/Business Owner
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Jon Eric K

Series 66

La Selva, CA

Wealth Innovation

Jon Eric Kronvall is a financial advisor at Wealth Innovation with over 23 years of industry experience. He holds a Series 66 designation and has worked at firms including Wells Fargo and OneDigital Investment Advisors. In addition to his advisory role, he owns and consults for Esoteric Advisors, providing expert witness services unrelated to investment management. Wealth Innovation offers investment advisory and portfolio management services primarily to high net-worth individuals. The firm employs a discretionary approach with a mix of fundamental and technical analysis, managing approximately $12.7 million in assets across a small client base.

General retirement planning
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Rhonda S

CFP®, Series 63, Series 65

Hollister, CA

RLS Private Wealth Consulting, Inc.

Rhonda Staelgraeve Secor is a CFP® with 14 years of industry experience, currently serving at RLS Private Wealth Consulting, Inc. since 2016. She holds Series 63 and Series 65 licenses and is an advisory board member of Monterey County Bank. RLS Private Wealth Consulting provides family office and comprehensive planning services to families, business owners, and high-net-worth clients. The firm offers investment consulting and holistic wealth-planning advice, emphasizing operational and governance functions alongside portfolio analysis and coordination with third-party investment managers.

Business exit / sale strategy Business succession planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting Founder/Business Owner
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Shane Y

CFP®, Series 66

Aptos, CA

Impact Investors

Shane Yonston is a CFP® with 22 years of industry experience, currently serving as an advisor at Impact Investors since 2014. He previously worked at Cambridge Investment Research Advisors, Inc. and Cambridge Investment Research, Inc. from 2016 to 2018. In addition to his advisory role, Yonston is licensed to sell life and long-term care insurance policies, which he manages alongside his investment work. Impact Investors serves individuals, families, accredited investors, and organizations seeking to integrate social and environmental values into their wealth plans. The firm offers tailored investment management, financial planning, and private investment services, utilizing written investment policies, exclusionary screens, and customized model portfolios.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Income planning Retirement plans for business owners (SEP, solo 401k)
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Jacob I

Series 65

Aptos, CA

Impact Investors

Jacob Ifshin is a financial advisor at Impact Investors with a Series 65 credential and two years of industry experience. His prior roles include positions at Horizons Sustainable Financial Services and self-employment, along with experience at Engaged Ecology and Everybody Grows. Impact Investors serves individuals, families, accredited investors, and organizations seeking to incorporate social and environmental values into their wealth plans. The firm provides customized investment management, financial planning, and mission-aligned retirement plan design, along with a private investment platform for accredited investors.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Income planning Retirement plans for business owners (SEP, solo 401k)
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Kelly M

Series 63, Series 65

Hollister, CA

Keystone Advisory Group

Kelly Monroe is a financial advisor at Keystone Advisory Group with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Keystone since 2013. In addition to her advisory role, Monroe teaches federal employee benefits through the FERS Blueprint training program. Keystone Advisory Group serves individual and high-net-worth clients, as well as trusts, estates, and charitable organizations. The firm offers discretionary portfolio management within a wrap fee program, combining fundamental, technical, and cyclical analysis with a long-term investment approach.

General retirement planning General tax planning
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Cody B

CFP®

Gilroy, CA

HFG Advisors, Inc.

Cody Beaumont is a CFP® professional at HFG Advisors, Inc. with four years of industry experience. He previously worked at Rosewood Family Advisors LLP and Moss Adams LLP. Beaumont is also employed as a financial planner at HFG Trust LLC, a trust company affiliated with his firm. HFG Advisors, Inc. provides fee-based investment management and financial planning to individual and high-net-worth clients, charitable organizations, and retirement plans. The firm emphasizes asset allocation based on Modern Portfolio Theory, primarily using low-cost ETFs and institutional mutual funds, with tailored client-directed customizations and a notable affiliation with HFG Trust, LLC.

General tax planning Charitable giving tax strategies Retirement plans for business owners (SEP, solo 401k) Wealth management ESG / Sustainable investing Founder/Business Owner Executive
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Michael P

Series 65

Hollister, CA

Secure Investment Management, LLC

Michael Parkin II is a Series 65-licensed advisor at Secure Investment Management, LLC with one year of industry experience. Prior to joining Secure Investment Management in 2025, he was self-employed for one year and held roles at Hesai, Inc. and Veoldyne Lidar, Inc. He also works as an insurance agent selling fixed insurance products. Secure Investment Management serves individuals, business entities, trusts, and estates with financial planning, discretionary portfolio management, and separately managed account solutions. The firm employs a quantitative, factor-based investment approach grounded in Modern Portfolio Theory, using a mix of low-cost mutual funds, ETFs, third-party managers, and direct indexing tailored to client objectives.

Passive / index investing Active portfolio management Retirement income strategy Tax-loss harvesting Wealth management
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Cole S

Series 66

Hollister, CA

Creative Financial Designs, Inc.

Cole Silva is a financial advisor at Creative Financial Designs, Inc. with three years of industry experience. He holds a Series 66 designation and has prior work experience with firms including Cotari and cfd Investments. Outside of finance, Silva serves as a substitute job coach for Hope Services, a nonprofit social services organization. Creative Financial Designs serves individual, corporate, and institutional clients across various wealth levels, providing investment management and financial planning using asset-class model allocations aligned with five risk objectives. The firm offers both discretionary and non-discretionary management, including Biblically Responsible Investing strategies, supported by an Executive Investment Committee and a range of client-focused operational features.

ESG / Sustainable investing Options & derivatives strategies Religious/faith focused
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Larry C

Series 63, Series 65

Gilroy, CA

Creative Financial Designs, Inc.

Larry Chavez is a financial advisor with Creative Financial Designs, Inc. in Gilroy, CA, holding Series 63 and Series 65 licenses and possessing 11 years of industry experience. He has been with Creative Financial Designs since 2016 and is also involved in Christian Wealth Management as an investment professional. Creative Financial Designs serves a diverse client base including individuals, charitable organizations, corporate clients, and employer retirement plans, offering a range of investment management and financial planning services. The firm’s investment approach incorporates asset-class model allocations informed by third-party research and includes Biblical Responsible Investing strategies alongside traditional and tactical portfolio options.

ESG / Sustainable investing Options & derivatives strategies Religious/faith focused
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Jacqueline L

CFP®, Series 63

Aptos, CA

Continuum Advisory, LLC

Jacqueline Lakocy is a CFP® with 42 years of experience in financial planning and investment advice. She is currently affiliated with Continuum Advisory, LLC and has previously worked at OSAIC, Triad Advisors, Inc., and Signator Investors, Inc. Outside of her advisory work, she hosts an Airbnb property in Aptos, CA. Continuum Advisory provides financial planning, consulting, and discretionary portfolio management services to both individual and institutional clients. The firm integrates multiple professional practices among its advisors and offers retirement plan consulting and ERISA fiduciary services.

Wealth management Business sale tax planning Charitable giving & philanthropy General estate planning guidance Founder/Business Owner Executive
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Michael G

CFP®, Series 63, Series 66

Gilroy, CA

Creative Financial Designs, Inc.

Michael Graef is a CFP®-certified financial advisor with 20 years of industry experience, currently affiliated with Creative Financial Designs, Inc. in Gilroy, CA. He holds minority ownership and serves as a corporate officer at Inspire Investing, LLC, and is fully owned sole proprietor of Christian Wealth Management, a financial planning practice. Creative Financial Designs serves individual, charitable, corporate, and retirement plan clients with a range of investment management and financial planning services. The firm employs asset-class model allocations informed by third-party research and offers various strategies including Biblical Responsible Investing.

ESG / Sustainable investing Options & derivatives strategies Religious/faith focused
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Kristina S

Series 66

Gilroy, CA

Legacy Wealth Management, LLC

Kristina Sabbatini is a financial advisor at Legacy Wealth Management, LLC with 9 years of industry experience. She holds a Series 66 designation and previously worked at Lion Street Advisors, Ameritas Investment Corp, and Ronald G. Pray Company. Outside of advising, she is active in insurance sales, providing life and disability insurance to clients. Legacy Wealth Management serves individual clients across wealth levels, charitable organizations, and business entities by offering portfolio management, financial planning, and consulting services. The firm employs a combination of in-house model allocations and third-party managers, including alternative and illiquid investments, to tailor strategies based on client objectives and risk tolerance.

Private / alternative investments Options & derivatives strategies Concentrated stock management Annuities
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Jeffrey C

Series 66

Hollister, CA

Citizens Securities, Inc.

Jeffrey Cougoule is a financial advisor at Citizens Securities, Inc. with 22 years of industry experience. He holds the Series 66 designation and has worked at notable firms including JP Morgan Chase Bank and First Republic Investment Management. Citizens Securities serves a broad retail client base, including individual and high-net-worth investors and individual retirement plans. The firm offers investment advisory programs alongside brokerage and insurance services, with a focus on ETF-based portfolios through its digital advisory program and a separate Managed Account program.

Tax-loss harvesting Passive / index investing
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Thomas M

Series 66

Gilroy, CA

Hornor, Townsend & Kent, LLC

Thomas Montoya is a financial advisor at Hornor, Townsend & Kent, LLC with a Series 66 designation and one year of industry experience. Prior to joining HTK, he held roles at California Baptist University and Integrated Financial Benefits, among other positions. Outside of financial services, he has experience in the food service industry, including work at Chaam Eatery and Country Waffles. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans through advisory programs, financial planning, and retirement plan consulting. The firm offers a combination of advisory and broker-dealer services, working with third-party asset managers and providing both discretionary and non-discretionary account options.

Business succession planning Wealth management
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