Top factor investing / smart beta financial advisors in Alpharetta, GA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment factors like value or momentum. A common mistake is treating these strategies as simple index tracking rather than active factor exposure management.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your financial goals.
- Risk management approach. Confirm how they monitor and adjust factor exposures to avoid unintended risks.
- Portfolio integration. Understand how they combine factor strategies with your existing investments to maintain balance.
- Fee structure transparency. Factor-based strategies can vary in cost; check how fees align with expected benefits.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Thaddeus G
CFP®, CFA®, Series 66
Chamblee, GA
Verisail Partners, LLC
Thaddeus Gilliam offers expertise in factor investing and smart beta strategies, supported by 15 years of experience and credentials including CFP® and CFA®. Operating from Chamblee, GA, he applies a top-down, asset-allocation approach with a factor-based framework aligned with the Fama-French model. His firm provides flat-fee options and serves a diverse client base, including individuals and retirement plan sponsors, distinguishing him from others in Alpharetta.
Experience: 16 years
Avg account: $1,079,382
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks brings 31 years of experience and specializes in factor investing and active portfolio management, making him well-suited for clients seeking smart beta strategies in the Alpharetta area. Operating from Gradient Investments, LLC, he offers fee-only discretionary portfolio management with a 1.00% AUM fee for preservation portfolios, serving a diverse client base including institutions and individuals, which distinguishes him from advisors focused solely on retail clients.
Experience: 31 years
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David H
CFP®, CFA®, ChFC®, Series 63, Series 65
Woodstock, GA
Financial Architects, LLC
David Hultstrom specializes in factor investing and smart beta strategies, applying academic research and long-term asset allocation with low-cost ETFs and factor tilts, suitable for clients in Alpharetta, GA. With 23 years of experience, CFP®, CFA®, and ChFC® credentials, he offers flat-fee comprehensive planning and serves high-net-worth individuals, differentiating him through independent, seasoned expertise and a disciplined investment approach.
Experience: 23 years
Avg account: $1,991,501
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Jonathan B
VerifiedSeries 63, Series 66
Marietta, GA
Sentara Capital
Jonathan Brummel specializes in factor investing and smart beta strategies, leveraging 13 years of experience and active portfolio management expertise to tailor factor exposures effectively. Based in Marietta, GA, he operates with a transparent fee structure including a 1% AUM fee and flat fees for educational workshops, distinguishing him with a comprehensive approach that integrates tactical and quantitative investment models.
Experience: 14 years
Avg account: $706,973
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Steven P
Series 66
Alpharetta, GA
Wealth Enhancement Advisory Services, LLC
Steven Petcovic specializes in factor investing and smart beta strategies, supported by 23 years of experience and a Series 66 designation, making him well-equipped to manage targeted investment factors in Alpharetta, GA. His firm combines passive and active management with quantitative and fundamental research, offering flat fees and serving diverse clients including business owners and baby boomers, which distinguishes him from other advisors in the area.
Experience: 23 years
Avg account: $1,378,035
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